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Coinbase has officially launched a new stablecoin payments platform for businesses, taking a major step toward mainstream crypto adoption in global commerce. This platform allows companies to send, receive, and settle payments in stablecoins like USDC — instantly, securely, and with minimal fees compared to traditional banking systems.

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Transcript
00:00Welcome back to the Deep Dive. Today we've got a pile of sources, articles, notes, analyses looking at a really significant strategic move.
00:10We're talking about the future of global business payments.
00:12That's right. A really fundamental area.
00:14And our mission today is, well, a deep dive into the launch of Coinbase business. This isn't just a minor update.
00:20No, not at all.
00:21Coinbase is actually building out a stable coin payments gateway, you know, financial infrastructure, specifically for companies, global companies.
00:30And it's aimed squarely at a problem that, well, if you run any kind of global operation, you definitely know it.
00:38The friction, the frankly ridiculous cost, and just how slow traditional cross-border payments are.
00:45Two days, five days. It's crazy.
00:47It really is lagging behind.
00:49So Coinbase is signaling something big here.
00:51Yeah.
00:51Moving beyond just being a trading platform, they're pushing right into core operational finance.
00:56Okay, let's unpack this.
00:57Yeah, and that framing is spot on because it looks like they want to own the business users, well, their operating account.
01:02The operating account.
01:03Exactly. So Coinbase is rolling out this new platform, and they're primarily targeting small and mid-sized firms,
01:10giving them one integrated place to manage treasury, earn yield, and crucially, send and receive USDC globally.
01:17Right. And the features they've built in really show they get the, you know, the pain points for finance teams trying to handle crypto.
01:25It's not just about complex wallet addresses this time.
01:28Precisely. They're really focused on making that switch from traditional fiat banking as smooth as possible.
01:33So let's talk immediate utility.
01:35Okay.
01:36You get real global payout capability. A business can send USDC to any compatible crypto wallet. Sure, that's standard.
01:43Mm-hmm.
01:43But the real kicker for adoption might be sending payments via email. If you've got the email address, you can send the money.
01:49That email bit is like the bridge, isn't it?
01:51Mm-hmm.
01:52But the part that probably makes a business owner really pay attention is the advantage with payment links.
01:57Right.
01:58Companies can create simple USDC payment options, put them on an invoice, maybe a checkout page, and bam.
02:04Two things traditional finance struggles with. Instant settlement.
02:07Almost instant, yeah. Fast.
02:09Fast settlement, and this is huge. No chargeback.
02:12You had a massive, massive benefit. I mean, think about an online seller losing, what, 3% to 5% maybe to charge back fraud and fees?
02:21Right. And waiting days for the money.
02:22Exactly. And then waiting a week for settlement.
02:25With Coinbase business, theoretically, they get the funds super fast, and that risk of the payment being reversed just, poof, basically gone because it's final on the blockchain.
02:34That's a serious improvement to cash flow.
02:37Huge. And to make it feel less like crypto weirdness and more like normal finance?
02:43Yeah.
02:43The integration part seems pretty smart.
02:45Yeah. They didn't try to reinvent accounting software.
02:48Good.
02:48This platform plugs right into established systems like QuickBooks Zero. Plus, they've got crypto tax tools built in. That connection to the existing regulated financial back end, that's, I think, key for getting businesses on board.
03:01Right. Makes it feel familiar on the back end.
03:03Right.
03:03Reduces that big hurdle, that sort of behavioral friction you always see with Web3 adoption.
03:07Exactly.
03:07But the immediate hook, the shiny object to get companies to actually move funds over, that's the yield feature, isn't it?
03:14Oh, absolutely. They're offering currently around 4.1% APY on USDC balances.
03:21Wow.
03:21And you can cash out easily to link bank accounts. Getting that kind of yield on your stable operating cash, that's tough for a traditional bank to match right now, especially in a standard deposit account.
03:33Okay. Let's pause on that yield because it seems really central to the whole strategy.
03:37It absolutely is. When you look at the sources, they point to this critical financial engine behind it all. Coinbase has a revenue deal with Circle, right? The company that issues USDC.
03:49Right.
03:49Coinbase gets roughly a 50% cut of the interest generated by the reserves backing USDC.
03:55So every single dollar a business parks on Coinbase business, earning that 4.1%. It doesn't just help the business.
04:02Ah, it helps Coinbase too.
04:03Directly. It boosts Coinbase's bottom line by growing the total amount of USDC being used and held on their platform, on their rail.
04:11Okay. So this isn't just about collecting trading fees anymore. This is structural. They want to increase their interest earning assets under management. That makes sense. That's why it's a strategic pivot.
04:20Exactly right. And that's where we shift to the bigger picture, the strategic significance. If we connect this up, this platform positions Coinbase not just as an exchange or a place to hold crypto.
04:32Right. But as a full-blown crypto operating account, a financial hub for businesses, it becomes the center for their treasury, their transactions.
04:43It dramatically increases what people call stickiness, right? For listeners maybe less familiar, stickiness just means how hard it is or how reluctant a user is to leave a platform.
04:54Yeah.
04:55So if a business is getting a better yield on its cash and they could use that cash instantly for global payments without swapping back to fiat, well, it's a pretty powerful reason to keep the USDC right there in the Coinbase ecosystem.
05:08A very powerful incentive. And by doing this, they suddenly find themselves competing in two different arenas at once.
05:13Okay. Who are they up against?
05:14Well, first, they're challenging those modern fintechs focused on business banking. You know, the Brux's Mercurys of the world.
05:20Right. The neobanks for business.
05:22Exactly. And second, they're competing with existing crypto payment folks like BitPay or OpenNode.
05:28But Coinbase is offering something much more integrated, more treasury focused, plus that really critical yield component.
05:35So are they basically trying to become a bank just using crypto rails?
05:39Maybe more like trying to become the infrastructure under the bank.
05:43You know, this pushes the whole Web3 narrative forward quite a bit because it starts to blur that line between like decentralized on-chain money and traditional business operations.
05:53It really reinforces stable coins as actual money rails, essential plumbing for global commerce, not just some asset you trade.
06:00If big businesses start routing daily payments through tools like this, well, that drives huge network effects, deeper liquidity.
06:08It validates crypto as real backbone stuff.
06:10Okay. So let's zero in on the direct upsides for the businesses themselves.
06:14We mentioned speed, yield, no chargebacks.
06:16What about actual cost savings? How tangible is that?
06:19Potentially substantial savings compared to the old ways.
06:22Think about a common case.
06:23A medium-sized company sends, say, a $20,000 wire transfer overseas.
06:27Yep.
06:28That might cost them, what, $25, maybe $45 in fees, plus hidden correspondent bank fees.
06:35And then there's the time cost, waiting three, four, five days, sending that same payment using a stable coin rail like Coinbase business.
06:42It's almost instant.
06:43And a cost drops to, like, fractions of a penny in network fees, plus whatever small fee Coinbase charges.
06:51Multiply that difference across thousands of payments.
06:54It's enormous.
06:55That's the pitch, the dream scenario.
06:57But, okay, we have to talk about the challenges, the friction points.
07:01This isn't risk-free.
07:02Let's start with the non-tech hurdles.
07:04What are the big ones?
07:04The first, and probably the biggest, is regulation and compliance.
07:08For Coinbase to operate this truly globally, they have to navigate this incredibly complex patchwork of money transmission licenses, different rules everywhere, plus strict know your customer, KYC, and anti-money laundering AML checks in dozens of countries.
07:23It's a constant, expensive grind to get and keep that operational status without accidentally becoming regulated like a full bank everywhere.
07:31Okay, regulation is number one.
07:32Then you have the risks baked into the technology itself, right?
07:37Even with a stable asset like USDC.
07:40What does that mean for a business user?
07:42Yeah, you can't ignore those.
07:44A business using this faces several key risks.
07:46First, there's counterparty risk, the risk that Coinbase itself, the company holding your funds, could face financial trouble or regulatory issues.
07:56Right, platform risk.
07:57Then there's custody risk.
07:59Wow.
07:59Who actually controls the private keys to the funds.
08:03If the platform goes down, can the business get its money back easily?
08:07And, of course, smart contract risk.
08:09There's always a chance, however small, of a bug or an exploit in the underlying code that governs the stablecoin or the platform.
08:15And even though USDC aims for stability, there's still market risk, isn't there?
08:19We saw some wobbles and liquidity issues in stablecoins during stressful market periods before.
08:23Absolutely.
08:24That's always there.
08:25But maybe the single biggest hurdle is still that adoption friction we touched on.
08:29Convincing established businesses, especially older ones, with legacy systems.
08:33Yeah, getting them to change.
08:35Getting them to migrate away from the banking systems they've used for decades, that's a massive behavioral and operational shift.
08:42Even if you're offering 4.1% yield and no chargebacks, it takes time.
08:47We already mentioned the core financial driver for Coinbase, that Circle Revenue Share Agreement, makes growing USDC balances directly profitable for them.
08:56And they're also consolidating their existing products, right?
08:59Tidying things up.
09:00Yes, that's another piece.
09:02There is a clear plan, it seems, to fold their existing merchant checkout product, Coinbase Commerce, which is more decentralized, into this new unified business platform.
09:12Oh.
09:13And that unification is important.
09:14It takes those separate payment acceptance tools and combines them properly with treasury management, yield generation, trying to create a one-stop shop for businesses using crypto.
09:24Makes sense.
09:24So if you're, say, an investor watching this space, or maybe a developer, a builder, what are the key takeaways?
09:30What should you be tracking?
09:31Well, for builders, I think the message is, this is becoming the new payment layer.
09:36If you're building APIs for e-commerce, for sauce tools, supply chain platforms, you probably need to think about integrating with the Coinbase Business API.
09:46You want to be part of this emerging rail.
09:48Get ahead of the curve.
09:49And for investors?
09:50For investors, it really comes down to watching adoption rates.
09:55How many businesses are actually moving real operational payments, vendor payments, payroll, maybe, onto USDC?
10:02And specifically, what's the total dollar volume flowing through this new payment system?
10:07Right.
10:07If stablecoin demand is really going to grow in a sustainable way, it has to come from this kind of utility, not just speculation or trading.
10:14So this whole launch, this whole platform, it feels like a massive bet on where money is going.
10:20Let's try to recap the main takeaway here.
10:23Coinbase is basically betting that stablecoins are the next fundamental infrastructure for global business.
10:28Yeah, that's the bet.
10:29Potentially making traditional banking look slow, expensive.
10:33Kind of like a backup option eventually.
10:35Sandy.
10:35Which leads us to a direct question for you, the listener.
10:38If you run a business and you weigh up everything we just discussed, the benefits, the risks, would you rather earn that, say, 4.1% yield on your operating cash in stablecoin with instant cheap global access or keep it in fiat in a traditional bank?
10:55It's becoming a real choice.
10:57That tradeoff is getting sharper faster.
10:58And that leads right into the final, maybe provocative thought we want to leave you with today.
11:03What happens if businesses globally do start routing the bulk of their payments?
11:07Vendors, payroll, supply chain, through stablecoins like USDC.
11:12What if fiat rails really do become just the backup?
11:16What does that kind of fundamental shift mean for the global power structure of money, for the central banks who currently sit at the top of that structure?
11:23It's a huge question.
11:24A really huge question.
11:25And the answer is unfolding right now, isn't it?
11:27It really is.
11:28And look, if you found this deep dive useful, if you appreciate this kind of focus analysis, please take a quick second to engage with us.
11:38You know, subscribing, leaving a comment, maybe sharing this with someone who'd find it interesting.
11:42It genuinely helps support these deep dives.
11:45It really does.
11:46Helps with visibility.
11:47Let's us keep doing this.
11:48Yeah.
11:48Boosts us in the algorithm.
11:50Yeah.
11:50Let's us keep making this kind of independent crypto content for you.
11:53We really appreciate you diving deep with us today.
11:56Thanks for tuning in.
11:57We'll see you next time.
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