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00:00Hi Iphoma, it's great to have you here.
00:04Before we dive into the heart of this conversation,
00:08I would love for us to set the stage properly.
00:12I know that we've discussed before and you mentioned the stuff that you're building
00:16and it's something that has the potential to shift the entire creative economy.
00:22So this conversation is a very important one.
00:25So let's begin with a bit of grounding.
00:28For those meeting you for the first time, could you give us like a brief introduction
00:34and walk us through your background, your work across the creative economy
00:39and what ultimately led you into the microdrama space?
00:43Thank you so much, Blessing. I'm very excited to be here.
00:46And yes, so my name is Iphoma Arem. Most people call me Oma.
00:52So that's what you hear them calling me.
00:55I've spent almost two decades at the background of entertainment.
01:00So that includes film and music.
01:03I'm the founder of Wildflower PR & Company.
01:06It's a PR agency. We've been around since 2012.
01:10I'm also the founder of Wildpaper Studios.
01:15I'm also the co-founder of Digital Creator Africa Academy.
01:19And so I'm basically a creative business consultant.
01:24You're going to find me generating or rather the word,
01:29I think the phrase more is engineering deals across Africa,
01:33co-production deals, anything that leads to basically transforming
01:39how Africans see themselves and how eventually for me,
01:44how the world sees Africa.
01:46So I've worked in marketing, I've worked in entertainment, film, and music.
01:52I've worked with some of the biggest brands, I would say,
01:54in entertainment across Africa.
01:57They're global brands.
01:58People like, I would say, Chimamanda, DeVido.
02:02I've worked with Mercy Johnson.
02:04I've worked with organizations like Coca-Cola
02:06or campaigns like Sherry Coke.
02:08I've done everything in, you know, in film, in music.
02:14I also represent filmmakers and film companies as well.
02:20Yes.
02:21And I also produce.
02:22Some of my work has been, would I say,
02:26dubbed into French, for instance.
02:29So, yeah.
02:30So that's really my background.
02:32So what ultimately led you into the microdrama space?
02:39So I think I bumped into microdrama the same way I think most people
02:43bumped into microdrama.
02:44Scrolling my phone.
02:46This one was Instagram.
02:48I was going across.
02:49I saw what I thought was a film clip.
02:51And it just gripped me immediately.
02:53And I was like, oh, I have a few seconds, not only a few minutes.
02:57Let me watch this.
02:58And that led to 10 minutes of watching this drama.
03:03And then from there, apparently I had to go to an app.
03:07I said, okay, maybe I have a few minutes.
03:09And so I go into the app.
03:11I end up spending an hour plus, if I believe,
03:15and parting with some of my money.
03:17And I was so hooked from there,
03:20especially because I did think, oh, what made me watch this,
03:26commit myself to watching it, and, you know, take it through.
03:30Since then, or immediately after that, rather,
03:34I started to get, you know, the algorithms started serving me
03:37these microdramas.
03:38Before I even knew what they were called.
03:40Instead of serving me these microdramas from across the world,
03:43and I would watch them, and I would be,
03:45I had up to five apps on my phone,
03:49just going from here to here, understanding how this works.
03:51And for me, it was not just enjoying the stories,
03:55which the stories are very gripping.
03:57It was also understanding how did these people
03:59understand me so much and know that if they feed me this,
04:04I'm going to eventually join the app, right?
04:06And then in just interacting with people and traveling,
04:10I realized that a lot of people like me had the same addiction.
04:14And by the way, it's an addiction.
04:16They're very excited to tell you that,
04:17oh, I'm addicted to these stories.
04:18And for me in marketing, I started to see,
04:23okay, I love this.
04:25People love it.
04:26It's the one thing I saw that would take people away from YouTube, right?
04:30And so I asked, I started to ask,
04:32where are the African stories on microdrama?
04:36And I could not see any.
04:38So it also went from enjoying it to saying,
04:41okay, I like this, but what are we doing here?
04:44And for me, it has taken two years.
04:49I took it seriously from last year when I started researching
04:54and just reaching out generally to people in microdrama
04:57to understand this space.
04:59I started with articles before I started to reach out to people
05:02to understand this space.
05:04And I didn't realize how profitable the industry
05:08was going to become essentially.
05:10So that's how the journey has been.
05:13And the most exciting part for me as a filmmaker,
05:16as an African filmmaker,
05:18as a filmmaker that is working with Africans
05:21that do not have a lot of the fluidity
05:23that is applicable, whether in Asia or in the West,
05:29I was excited that the barriers to entry for microdrama are lower.
05:35How are they lower?
05:36Right now, there's a lot more digital filmmakers.
05:41There are a lot more creators, right?
05:43And a lot of them, of course, you can see,
05:45they just pick their cameras or pick their phones
05:47and shoot something, right?
05:49And for me, what is lacking is the same thing
05:54that is lacking across a lot of the work that we do in Africa.
05:59And that, for me, is training.
06:02So that's how I find myself here.
06:04It's a long story, but that's the summary.
06:06That's wonderful.
06:08I know we've had this conversation before.
06:11And speaking on the way you said that you saw the other dramas outside
06:16and you realized that there was nothing in Africa,
06:19we spoke about the importance of not copying
06:23the Western and Chinese formulas blindly
06:26because we wanted to start something that was our own.
06:29So how do you envision adapting the Dwanju model
06:33to reflect African storytelling patterns and cultural nuance
06:37and the audience behavior, too,
06:40in a way that feels authentic and globally competitive?
06:43Thank you very much.
06:44So, yes, that's a fantastic question.
06:47So, aside from the fact that I'm a creative, I'm in marketing.
06:51So, data is very important to me.
06:54And for me, I'm studying and I've done surveys,
06:58I've asked questions, I've gone out to see the numbers, right?
07:01There is already proof that the Dwanju model works.
07:04Number one, there is proof that the Dwanju model works here
07:08because the Dwanju model leads people to watch
07:11and make decisions to download and consume content.
07:15That's a given.
07:16So, that's already something that is working.
07:19And so, for me, it's also a very mathematical thing
07:22because we've gone into what are the frameworks,
07:24what are the cliffhangers that you use,
07:27how do you use hooks?
07:28These are very technical details.
07:30and a technical detail means that there is a structure
07:35and a structure means that there is a system.
07:37So, for me, if we have a structure and a system
07:40that has been proven to work globally,
07:43why don't we adapt that structure and system,
07:46and that's where the training comes in,
07:48to African creativity?
07:50Because, clearly, we're very creative in Africa.
07:52We grew up on stories.
07:54We're storytelling people.
07:55We're dramatic.
07:56We're very dramatic people.
07:57And one of the beautiful things about Dwanju is
08:00that heightened emotional tension,
08:03those beats, the stories, the drama,
08:06from romance to family issues,
08:10to seeing period pieces about the battle
08:13between the rich and the poor and status.
08:16All those stories thrive in Africa.
08:20So, it is just a natural thing
08:22to go with what already works.
08:24Mix it with what you're doing culturally,
08:28and then you get your own unique mix
08:29that becomes African microdrama.
08:32That is really what it is.
08:33So, it's not necessarily that we're copying Dwanju.
08:36We are learning why Dwanju works,
08:39and then we are applying it to our own storytelling.
08:42So, even with what we are doing,
08:44we have cultural consultants
08:47and cultural experts in script writing
08:50and all of that that are also contributing to,
08:52okay, how are we going to use this to tell an African story?
08:55And at the end of the day,
08:56I know that we're going to be able
08:57to generate a framework that works.
09:02Most recently, I started going into
09:04Bharat microdrama.
09:06That's Indian microdrama.
09:07and the way it has gone, you know, nuclear.
09:12And these are two different kinds of film or content
09:18that is very appealing to Africans.
09:20Africans also love Indian content.
09:22They love the melodrama
09:23because it's so melodramatic from the beginning.
09:26And it led me to realize
09:28that we have been doing our microdramas,
09:30even in our lives on a daily basis.
09:32We have dramatic family members shouting,
09:35holding on to things,
09:37waiting for people to sit down.
09:40Microdrama, or even the Dwanju model,
09:42that whole emotional tension
09:44is already part of how we tell stories.
09:47So, for us,
09:47it's how do we repeat this structure
09:49on a regular basis
09:52to the point where we have a system
09:54that we can duplicate
09:56and a system that can work.
09:58Because I have to tell you
09:59that I actually started with training a team.
10:04We trained a team in the framework,
10:06started writing stories to produce.
10:09But what does that mean?
10:10It means that maybe in a thousand stories that come,
10:14you're going to have one African,
10:16one lucky African story that goes in.
10:20And for my partner and I,
10:23that was not enough.
10:24And what we sought out to do was
10:27how can we make these
10:30a few producers of microdrama across Africa?
10:33It's not going to shift anything.
10:36It will not shift the base.
10:37In fact, there are a lot of microdrama,
10:40would I say microdrama practitioners
10:44across Africa now,
10:46creating content for global markets
10:49that have nothing to do with Africa.
10:51So it was very key for us to focus on
10:55how do we train at scale
10:57and across Africa
10:59and in such a way
11:01that we can start to service
11:02the microdrama industry
11:04and not just service them
11:05with their stories,
11:06but basically service them
11:08with our stories
11:09at the end of the day.
11:10So I think that's what is behind all of this.
11:15Still hinting on the how,
11:17because something you've been,
11:19you've emphasized here
11:20is the infrastructure.
11:21I wanted to ask,
11:22could you break down
11:24the systems and the structures
11:26and the long-term frameworks
11:27that you are putting in place
11:29to position African creators
11:31to compete on a global stage?
11:34Ultimately,
11:35our final goal,
11:37right,
11:37is IP ownership.
11:39That's like the ultimate
11:40for everybody.
11:42I am happy that a lot of people
11:43have that understanding right now,
11:45right?
11:46But it's important for me,
11:47especially since a lot of times
11:49because when we started
11:51reaching out to platforms
11:52or to practitioners
11:54or leaders in microdrama,
11:55they're very,
11:57the first thing is that
11:58they're not first of all
12:00interested in Africa
12:00because they've already seen Africa
12:02as, you know,
12:03a place that,
12:04yes,
12:04might get the audience,
12:05but we're not going to make money,
12:06you know,
12:06from it.
12:08But we now had to go back
12:10and get numbers
12:11and show what some of these numbers
12:13are doing.
12:14And for me,
12:16like I said,
12:17we're not just doing training.
12:19What we're doing is
12:20building an ecosystem
12:21that can thrive.
12:22What is inside that ecosystem?
12:24It's a whole network
12:26across Africa
12:28from cities like,
12:29from countries
12:30like Nigeria,
12:32South Africa,
12:33Ghana,
12:34Zambia,
12:35Kenya.
12:36What we have
12:37is trained filmmakers
12:39in microdrama,
12:41specializing in microdrama
12:42that are able
12:43to produce content
12:45at scale.
12:46We're talking about
12:48writers' rooms,
12:50we're talking about
12:50labs
12:51where we can sit down,
12:53generate stories,
12:54you know,
12:54review these stories
12:55and decide whether
12:56these stories are going to scale.
12:58But we're speaking
12:59about being able
13:00to also,
13:01like I said,
13:02service the global
13:02microdrama industry.
13:04So yes,
13:04we're telling African stories,
13:05but it's not just about that.
13:07We want to be able
13:07to get people
13:09to work
13:10with microdrama
13:12experts globally
13:14or platforms globally.
13:15And if we do not
13:16train ourselves
13:17to that point,
13:18it means that
13:19we have not prepared
13:19to play
13:20in the world stage.
13:22It just means
13:23that we're just catering
13:24to the audience
13:25that we can.
13:25And I think that
13:26the time has come
13:27for Africa
13:27to be able to play
13:28on that stage.
13:30Part of the infrastructure
13:31that we're setting up
13:32as well
13:33is an IP development fund.
13:35We're very grateful
13:37to have some partners
13:39that we're working with
13:41in different stages.
13:43And what these partners
13:43are doing
13:44is that they're actually
13:46paying for a lot
13:48of the training
13:49that we are doing.
13:51So they're paying
13:52for these participants.
13:53Our partners include
13:54government
13:54and development partners.
13:57We're setting up
13:58these structures.
13:59There's an IP development fund.
14:01And we're also working
14:02with partners
14:03and distributors across
14:05that have told us,
14:07don't worry,
14:07we're going to review
14:08the content
14:10once you submit
14:11and we're going to place
14:12on our platforms.
14:13We also have
14:15a lot of micro drama apps
14:18coming into Africa.
14:19Most of them
14:20are built specifically
14:20for Africa
14:21that are looking
14:22to increase
14:25their content base
14:26to work with experts.
14:28So these are all
14:29the infrastructures
14:30that we're setting up
14:31to make sure
14:32that we're able
14:32to meet the demand
14:34for micro drama
14:34in Africa.
14:35You are targeting
14:36500 creators
14:37across multiple countries
14:39and that is very powerful.
14:41So what does
14:42your talent pipeline
14:43look like
14:44and your selection strategy?
14:46And who exactly
14:47is this Academy Beautiful
14:48and what kind of creator
14:50do you want to empower
14:51at this scale?
14:53Thank you very much.
14:54So yes,
14:55we're offering
14:56for this first cohort
14:58it is free
14:59so we want to manage
15:00what we're doing.
15:02So for this first cohort
15:03we're running
15:04with five streams
15:05from vertical
15:06and performance
15:10in its own way
15:12editing,
15:13production management
15:14and finally
15:15AI filmmaking
15:16because as we're
15:17designing this
15:18we also had
15:19some platforms
15:19come to us
15:20and say
15:20we're looking for
15:21AI films
15:22from Africa
15:23so we had to
15:24add it to the stream.
15:25Right?
15:25And so what we're
15:27doing really
15:28is mid-level
15:30filmmakers
15:30who are ready
15:32to pivot
15:32into vertical.
15:34We have a lot
15:35of filmmakers
15:36that have produced
15:37a lot of content
15:37and do not have
15:39any platform
15:39for distribution.
15:41They are there
15:42very talented
15:43very quick to work
15:44so we're looking
15:45for ambitious
15:45disciplined filmmakers
15:46you must submit
15:48some of your work
15:49it's on our platform
15:50for us to see
15:51whether you are a writer
15:52you must submit something
15:53with that we're able
15:54to review.
15:56In the future
15:56I know we're going
15:57to be able
15:57to train beginners
15:59right now
16:00but what we want
16:01to do
16:02is immediately
16:03train a workforce
16:04that is able
16:05to work on
16:06microdramas
16:07wherever in the world.
16:09So that's why
16:09we're focused
16:10on mid-level
16:10filmmakers
16:11who are interested
16:12in pivoting
16:13to microdrama
16:14we're already speaking
16:15you know
16:16with a lot of them
16:17in fact
16:18we're meeting
16:18we have a webinar
16:20in a week's time
16:21with like 200 of them
16:23they're already
16:23interested in microdrama
16:25and they're just
16:26asking what next
16:27so these are the people
16:28that we're looking
16:29for a workforce
16:30that is already
16:31in the system
16:32of production
16:32and all they need
16:33to do is refine
16:34what they know
16:35and turn it
16:36into microdrama
16:37so yeah
16:38so we know
16:40the global
16:41microdrama market
16:42is expanding
16:43at a crazy speed
16:44so where do you
16:46see the biggest
16:47opportunity
16:48specifically
16:48for African creators
16:50is it in writing
16:51in directing
16:52in production
16:53distribution models
16:54or even IP ownership
16:56where do you see
16:57the biggest opportunities
16:58exactly
17:00thank you
17:00that's actually
17:02one of the things
17:02that we were focused
17:04on in
17:04when we're done
17:05with this training
17:06how are they getting
17:07you know
17:07the value
17:08at the end of the day
17:08so of course
17:09in all these streams
17:10we've had to
17:11we've had to select
17:12streams that provide
17:13value immediately
17:15first of all
17:17is writing
17:17there is
17:18there is already
17:19a lot of microdramas
17:21microdrama writers
17:22story from Africa
17:23so we have writing
17:25we have directing
17:26for people coming down
17:27we want people
17:28to be able to come
17:29and just commission
17:30work in Africa
17:31and allow African crew
17:32experienced crew
17:33to work on microdrama
17:34so that is very present
17:36production is also present
17:37because you need somebody
17:38that understands
17:39the speed
17:40in India
17:41production doesn't take
17:42more than three
17:43to five days
17:44to finish one
17:45microdrama
17:46they're very fast
17:47they're very efficient
17:48in Nigeria
17:49we already have some
17:50of that with our
17:50YouTube film
17:51right
17:51but we're dealing
17:52with longer episodes
17:53so that's why
17:54the production
17:55manager is very
17:56important in training
17:57that
17:58and of course
17:59AI
17:59AI is big
18:00AI cuts down
18:02production
18:03by up to 75%
18:05that's just the
18:06recent research
18:06on microdrama
18:07that's coming out
18:08of India
18:08so we have a lot
18:09of those platforms
18:10that are trying
18:10to now implement
18:12AI
18:12so AI is a very
18:13important part
18:14AI actually allows
18:15us right now
18:16in Africa
18:17to tell
18:17some of those
18:18stories that
18:19we wouldn't have
18:20been able to tell
18:20because we can't
18:21afford VFX
18:22you know
18:22and a lot of
18:23other things
18:23so AI
18:25AI filmmaking
18:26is already
18:27on the rise
18:28so we know
18:29that practitioners
18:30from here
18:31are already
18:31in fact
18:32we have
18:32African
18:33AI
18:34experts
18:35that go
18:36across the world
18:37to just spread
18:38the gospel
18:39of AI
18:39in film
18:40so those are
18:41the opportunities
18:41but like I said
18:42earlier
18:43the ultimate goal
18:44is IP ownership
18:46how
18:47this microdrama
18:48allows us
18:49to be able
18:49to create
18:50these story
18:50universes
18:51with such
18:53you know
18:54not limited
18:55but such
18:56little funding
18:57that you would
18:58have taken us
18:59you know
18:59traditionally
18:59so we're able
19:00to create
19:02these little
19:03universes
19:03and export
19:04what we're doing
19:05in Africa
19:06it allows us
19:07to tell African
19:08stories
19:08ultimately
19:09so for me
19:10success
19:12for this cohort
19:13success
19:13for these
19:14filmmakers
19:14that are going
19:15to undertake
19:15this program
19:16is at the end
19:17of the day
19:17when they start
19:18producing this work
19:19that people consume
19:20it's already
19:21happening on YouTube
19:22there are recent
19:24figures that have
19:24come out
19:25on YouTube
19:25and just
19:27I'll give you
19:27just an Hollywood
19:28example
19:28between January
19:31and now
19:321.4 billion
19:34views
19:35have gone
19:36to films
19:37on YouTube
19:38to 670 films
19:40by just 71
19:41filmmakers
19:42we believe
19:44that anyone
19:44that is ignoring
19:45Africa
19:46is ignoring
19:48Africa
19:48they're just
19:49leaving money
19:49on the table
19:50the usual
19:51argument
19:51that we have
19:52gotten from
19:52platforms
19:53is oh
19:53but you know
19:54we're not
19:54monetizing
19:55the way
19:56of course
19:57it's a different
19:58market
19:58you have to
19:59sit down
19:59and learn
20:00exactly how
20:01to monetize
20:02because you have
20:03to think about
20:03it
20:04a lot of
20:04Chinese companies
20:05for instance
20:05are already
20:06thriving in Nigeria
20:07in the digital
20:08in the mobile
20:09space
20:09we are a
20:10primary
20:11mobile
20:12consuming
20:13continent
20:14this should be
20:15the home
20:16for microdrama
20:17globally
20:17so to make
20:19microdrama
20:20work here
20:20we have to
20:21sit down
20:22and come
20:22and create
20:23a system
20:25of monetization
20:26that works
20:27for Africa
20:27that is what
20:28it is
20:28so for all
20:29the successful
20:30digital apps
20:31here
20:31it's because
20:32they were able
20:32to find
20:33a model
20:34that works
20:34for Africa
20:35even in Africa
20:36there are
20:36different areas
20:37there is Kenya
20:38there is Nigeria
20:39they are a
20:40little close
20:41but all
20:42if you sit
20:42down
20:43and come
20:44up with
20:44a business
20:45model
20:45that works
20:46for Africa
20:46that is how
20:47you make
20:48the money
20:48for it
20:49so we do
20:50have the
20:51ecosystem
20:52by this time
20:53next year
20:55we would have
20:55had
20:56the possibility
20:58of producing
21:00microdramas
21:01at scale
21:02and I can't
21:04imagine
21:04like I can
21:05imagine
21:06actually
21:06I can
21:07imagine
21:07the stories
21:08that are
21:08going to
21:08come out
21:09from there
21:10and that's
21:11for me
21:11the biggest
21:12joy
21:13and that's
21:14what success
21:14is for us
21:15at the end
21:15of the day
21:16nice
21:18this is nice
21:19so
21:20speaking on
21:21like
21:22partnerships
21:23and success
21:23matrix
21:24what types
21:26of collaborations
21:27matter the
21:28most to you
21:28right now
21:29and what
21:30does long
21:30term success
21:31look like
21:32both for
21:33the academy
21:34and for
21:34African
21:35emerging
21:35microdrama
21:36ecosystem
21:36yes
21:38so yes
21:39so
21:40what does
21:41success
21:42look like
21:42first of all
21:43we do
21:43with the
21:44partnerships
21:44right
21:44so we're
21:45working very
21:46strongly
21:46on our
21:47partnerships
21:47right now
21:48and we're
21:49lucky to
21:50have some
21:51partners
21:51that are
21:52handling the
21:53payment for
21:54these students
21:55because if
21:56we launch
21:56with the
21:57academy
21:57with people
21:59having to
21:59pay
21:59we're not
22:00going to
22:00have gone
22:01as far
22:01as we
22:02have now
22:02so we're
22:03lucky to
22:03have had
22:03partners
22:04supporting it
22:04we do
22:05need more
22:05partners
22:06supporting this
22:07across Africa
22:08we need
22:08cultural
22:09associations
22:09that believe
22:10in African
22:11storytelling
22:11and are able
22:12to support
22:13it
22:13we need
22:14platform
22:14partners
22:15globally
22:15that understand
22:17that Africa
22:18is a huge
22:19money making
22:20market
22:20and African
22:21stories are
22:22huge
22:23because 70%
22:24of that
22:25YouTube
22:26market
22:26or that
22:27YouTube
22:28consumption
22:29of
22:29of
22:30Nollywood
22:30content
22:31is out
22:32of Africa
22:33so it
22:34just doesn't
22:34mean that
22:35you're actually
22:36just monetizing
22:37in Africa
22:37you're also
22:38monetizing
22:38on a global
22:39scale
22:39with what
22:40already works
22:40using African
22:42storytelling
22:42the other
22:44partners we're
22:44looking for
22:45is distributors
22:46distributors
22:47are very helpful
22:47because they're
22:48also going to
22:49help us
22:49with access
22:50to some
22:51of these
22:53platforms
22:53that we're
22:53looking for
22:54and we're
22:55looking for
22:56support from
22:57media platforms
22:58as well
22:58that would
22:59help us
23:00spread the
23:00world
23:01about what
23:01Africa
23:01is building
23:02in
23:03microdrama
23:03we need
23:04funding
23:04partners
23:05naturally
23:05we're
23:06building
23:06out
23:07our
23:08development
23:08fund
23:09and we
23:09hope
23:10we already
23:11have
23:12some
23:12commitments
23:13for some
23:13of the
23:13students
23:14when they
23:15graduate
23:15they'll be
23:16able to
23:16get commissions
23:17to produce
23:18microdrama
23:18for the top
23:19students
23:19so we're
23:20hoping to
23:21get more
23:21people contribute
23:22to this
23:22fund
23:22we need
23:23partners
23:24in terms
23:24of
23:25platforms
23:26that are
23:26coming to
23:27Africa
23:27as well
23:28of which
23:28we already
23:29have
23:30you know
23:30some of
23:30that
23:30they're
23:31coming
23:31and they're
23:32going to
23:33use some
23:33of the
23:33filmmakers
23:34that we
23:34have trained
23:35they're going
23:35to employ
23:35them
23:36you know
23:36so that's
23:37exactly what
23:38we're looking
23:38for
23:38we're looking
23:39for partners
23:40in terms
23:40of facilitators
23:41we've been
23:42lucky to get
23:42a couple
23:43of facilitators
23:44but we are
23:45also looking
23:45for more
23:46facilitators
23:46to train
23:47to train
23:48these
23:49filmmakers
23:49on
23:50microdrama
23:51and how
23:52to adapt
23:53African stories
23:54into microdrama
23:55I think
23:56you said
23:56success
23:56what success
23:58looks like
23:59at the end
23:59of the day
24:00when we
24:02start seeing
24:03African stories
24:04on global
24:05platforms
24:06and it's not
24:07just one
24:07to a thousand
24:08and when we
24:09see
24:10we don't
24:11know where
24:12the next
24:12microdrama
24:13hits will
24:13come from
24:14imagine
24:15it's an
24:16African story
24:16I can already
24:17see it
24:18and I believe
24:18that it is
24:19possible
24:19because we
24:20have endless
24:21stories
24:21so success
24:22for me
24:22would be
24:23one of our
24:25stories
24:25starting
24:27that's just
24:27the beginning
24:28point of
24:28success
24:29having a
24:29story that
24:30finally
24:30breaks through
24:32into
24:32mainstream
24:33microdrama
24:34and lets
24:35people see
24:36the endless
24:37possibilities
24:37in storytelling
24:38that they
24:39are in
24:39Africa
24:39well
24:40this is a
24:41wrap
24:42oh
24:43thank you
24:44so much
24:44yeah
24:46thank you
24:46for the
24:46opportunity
24:47and well
24:48done as
24:49well
24:50on what
24:51you're doing
24:51you know
24:52for microdrama
24:53it allows
24:54it allows
24:56us in
24:57Africa for
24:57instance
24:58to be able
24:58to tell
24:59our stories
24:59and for
25:00people to
25:00see us
25:00and see
25:01what we're
25:01doing
25:01so thank
25:03you so
25:03much as
25:04well for
25:04taking out
25:05the time
25:05yeah I
25:06appreciate
25:07your time
25:07too and
25:08I'm really
25:09excited for
25:09what this
25:10partnership
25:11could spark
25:13across the
25:13continent
25:14alright
25:16and
25:17I
25:20I
25:20and
25:21I
25:22and
25:24I
25:25and
25:26I
25:26and
25:27I
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