Every October, the Department of Trade and Industry (DTI) leads the celebration of Consumer Awareness Month — a reminder that every Filipino has the right to be informed, protected, and empowered in every purchase they make. In interviews with Almira Dais Barbosa, Trade Industry Development analyst (TIDA) and Marites Q. Cuevas, senior Trade Industry Development specialist (STIDS), they emphasize the importance of understanding consumer rights — from the right to safety and quality, to the right to choose, to be heard, and to be educated. These rights apply not only to locally produced goods and services but also to imported products encountered every day in the market. Let this be a reminder that consumer awareness is not just a right—it’s also a responsibility. Smart and vigilant consumers help build a fairer, safer, and more transparent marketplace for all.
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