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00:00This represents your brain and if each grain is a thousand dollars, this is how
00:05much money it generates you as an average American. And this is a
00:09millionaire's brain. And this is a billionaire's brain. And this is how much
00:15their brain generates. Same biology, completely different programming. You've
00:23been trained to think one way about money. They were trained to think another.
00:26This isn't about IQ, it's not about hustle, it's not even about luck. It's
00:31about the software running in your head. You wake up early, you go to work, you
00:35follow the rules, you do everything right. And still, your bank account barely gets
00:39above zero, your dreams feel like a joke, and that little voice whispers, you'll
00:43never make it. Yet while you slept last night, someone else made your five-year
00:48salary without lifting a finger. Why is this? You've been lied to. Not by evil
00:55people, not by some grand conspiracy, but something far more insidious. A script
01:00so old, so deep, you don't even know it's running. But what if I told you that
01:04everything you believe about money, everything you were taught about wealth,
01:08was designed to keep you broke? What if the very thoughts in your head about
01:13being good with money are the chains keeping you poor? What if there is a way of
01:18seeing the invisible programming that's been sabotaging you since childhood? By the end of
01:23this, you'll see the matrix. You'll understand why you think what you think, and
01:28more importantly, you'll finally have the tools to debug, delete, and download a new
01:33way of thinking. One that builds wealth instead of blocks it. The script that's
01:38been running your life. From the moment you could speak, they started programming you.
01:43Money doesn't grow on trees. Rich people are greedy. Money is the root of all evil.
01:47Sound familiar? We all know these phrases, but can you even remember who or when you heard them?
01:52I can't. But I think it's ingrained within us. These aren't just sayings.
01:57They're software installed in your mind before you could defend yourself. And like
02:01any old software, it runs in the background silently controlling everything until you
02:07replace it with something better. You didn't choose those beliefs, but they
02:11impact the choices of your life. Every time you hesitate to charge what you're
02:14worth, that's the program. Every time you feel guilty about wanting more, that's the
02:19program. Every time you think wealthy people are somehow bad, that's the program.
02:23So where did this come from? Let me take you back, way back, to the 1600s. Here's a 60-second
02:29history lesson. The Puritans taught that wealth was a sign of God's favor. But, and here's the trap,
02:34you had to suffer for it. Work yourself to death for it. Never enjoy it. That would be sinful.
02:39As the influential Puritan minister, Richard Baxter, in his widely read work, A Christian
02:45Directory wrote, be suspicious of ease. God tries us more with riches than with poverty.
02:50Sounds a lot like he's saying rich people are greedy, right? Fast forward.
02:56Horatio Alger, an influential 19th century author, writes stories about the boys who get rich through
03:02pure moral character, through patience, through being good. He famously said,
03:07the love of money is the root of all evil. Starting to get the picture? While his books
03:12were fiction, they felt true. And he sold over 25 million copies, mostly to working-class families
03:18dreaming of something better. But these were the first layers of the script. Morality, patience,
03:24obedience, the real rollout, the scaled distribution of this mindset. Well, it came a bit later.
03:29Not by a teacher, not by a politician, but by a billionaire. John D. Rockefeller. Rockefeller
03:35didn't just build an oil empire. He built a mindset factory, and it's still impacting you today.
03:41Through his general education board, he reshaped the U.S. school system. He didn't want innovation.
03:45He wanted order. He once said, and this is real, I don't want a nation of thinkers. I want a nation
03:50of workers. This wasn't just an opinion. It became national infrastructure. From homework to hall passes,
03:55the whole system was built to create perfect employees, not free minds. So by the time you were
04:00old enough to question it, you didn't. But Rockefeller only built the system. He laid the tracks.
04:05Someone else ran the trains. During the war, the U.S. needed unity, sacrifice, and mass compliance.
04:12That's where Elmer Davis comes in. President Roosevelt appointed him to lead the Office of War
04:17Information. 8.55 Eastern Time. And Columbia and its affiliated stations bring you Elmer Davis
04:24and the news. With a $25 million budget and 30,000 staff, Davis didn't just report on the news,
04:31he shaped belief. While he helped to counter enemy propaganda and maintain morale on the home front,
04:36he also made sure every American believed in the safe path. The path? College, job, mortgage, retirement.
04:42Generation after generation, the message got clearer. Work hard. Don't ask questions. Be grateful
04:49for what you get. And here you are, still following that script. Still playing their game. Well, they
04:54play a completely different one. It's the reason I know you'll relate to at least one of these.
04:59Loss aversion. You fear losing $100 more than you want to make $100. In fact, this famous study in the
05:051970s actually shows losses feel about twice as painful as gains feel good. So it's no surprise you
05:12sit on cash while inflation eats it alive. Your brain is prioritizing safety, not strategy. But
05:18what got you here will not get you financially free. Or how about cognitive ease? You trust what
05:24feels familiar. You'll panic about good debt, but drop $1,200 on a phone without thinking? Relate?
05:30Well, you're not alone. It's why 60% of Americans couldn't cover a $1,000 emergency bill without
05:36borrowing or going into debt. Yet the average iPhone user in America upgrades every two to three years,
05:42often paying $1,000 plus upfront or through a monthly plan. Or how about the fact that scarcity
05:48actually shrinks your IQ? When you're stressed about money, your decision making, it gets worse.
05:53So much so that research shows financial stress can drop your IQ points by 13 points. It's like
06:00financial fight or flight. You're not bad with money. You're making decisions with the nervous system on
06:04fire. And every failure, every disappointment, every time you tried and didn't make it? Well,
06:10your brain learns to stop trying. To stop believing. To stop hoping. Not because you're weak. Because hope
06:16hurts when it dies. The wealth think differently. Here's how. So what makes someone like Elon Musk different
06:23from you? Is it his IQ? His work ethic? His lucky breaks? No. It's simpler than that and more profound.
06:31He simply thinks different about money, about time, about problems. Let me show you the difference.
06:38You see money as something you earn. They see money as something you build. You think,
06:42how can I make more per hour? Billionaires think, how can I make money while I sleep?
06:47You see your time as something to sell. The rich see their time as something to multiply. That's not greed.
06:53That's not luck. That's just different software. And here's the thing about software. It can be learned,
07:00installed, upgraded. So what does their software actually look like? First thing, they do not chase
07:06money. They chase leverage. What's leverage? It's doing something once that pays you continuously.
07:12They film one video and it pays them for years. They build one online product and strangers buy it
07:18while they sleep. Your current job? It's trading time for money. One hour equals one payment. Stop
07:24working. Well, you stop earning. Their approach? One effort equals infinite or asymmetric returns.
07:32Jeff Bezos wasn't chasing money when he started Amazon. He was chasing leverage.
07:37He didn't open a bookstore and sit behind the register. He built an online platform that sold
07:42books while he slept. The initial website was crude. The system was simple, but it's scaled.
07:48That's not working harder. That's working differently. That's the exact reason I created Main Street
07:53Accelerator. It's where I teach you the exact step-by-step playbook to buy a small business that
07:58cash flows starting on day one. I think there's never been a better time to buy a business. One that
08:03you buy and can pay you forever. The ultimate leverage. The second thing, they understand that
08:09broke thinking keeps you broke. You think, I can't afford it. They think, how can I afford it? You see,
08:15that's too expensive. They see, what's the return on investment? You worry, what if I lose money? They ask,
08:21what if I don't try? Same situation, different questions, different outcomes. And here's what's
08:26wild. Most of them started exactly where you are. Broke, confused, following the same script you're
08:32following until they realized the script was the problem. So they wrote a new one. It didn't happen
08:37overnight. It started with outliers. People who got rich, not by working more, but by thinking
08:42differently. Entrepreneurs, investors, technologists, people who questioned everything
08:47they've been taught about time, money, and value. They looked around and asked, what if school is
08:52wrong? What if saving isn't actually that safe? What if working harder isn't the only answer? And
08:57instead of playing by the old rules, they created their own. The new script wasn't about security.
09:01It was about leverage and ownership. Building once, getting paid continuously. And once they cracked it,
09:06they never went back. As Naval Ravikant said, to get rich, you need leverage. Leverage comes from labor,
09:12capital, or products. Now what? Here's your new operating system. You can't unsee what you've just
09:18seen. The programming, the lies, the different game they're playing. So now the question becomes,
09:24what are you going to do about it? You have two choices. Choice one, you go back to sleep. Pretend
09:28this conversation never happened. Keep following the old script. Choice two, wake up. Install the new
09:34software. If you choose option two, and I hope you do, here's where you start. Wealthy people's brains
09:41literally process risk and opportunity differently. Poor brain asks, what if I lose money? Rich brain
09:47asks, what if I don't invest? Framework number one, the $4 test. Let me show you exactly what I mean.
09:53This is the $4 test, and it reveals just about everything. When you see a $4 coffee,
09:58your poor brain calculates that's $1,460 per year. Your rich brain calculates that's $146,000 in 30 years
10:06if invested. But here's the thing. I'm not saying skip the coffee. I'm saying think like an owner.
10:11Stop obsessing on the $4. Focus on creating systems that generate the $400. Framework number
10:16two, the 3-2-1 rule. This is the system that finally could break you out of employee thinking.
10:21The 3-2-1 rule is three problems you can solve for others, two ways to monetize each problem,
10:26one system to automate the delivery. Problem. People hate meal planning. Solution one,
10:32meal prep service, $200 a week. Solution two, digital meal plans, $20 a month. When Bezos started
10:38Amazon, he wasn't thinking about his $40,000 salary. He was building a system that could
10:42generate revenue while he slept. But here's where most people get stuck and it's costing them
10:46millions. Framework three, the 72-hour rule. I call this the 72-hour rule, and it's why most people
10:52stay broke. Poor brain, I need to research this for six months. Rich brain, I need to test this in 72
10:58hours. Too many people think perfect is the enemy of good. The rich know perfect is the enemy of rich.
11:03The integration. Here's how all this connects. The $4 test changes your spending. The 3-2-1 rule
11:09builds your income systems. The 72-hour rule ensures you actually start. Let's start rewiring your brain.
11:16Month one, install new thinking patterns. Month three, first automated income stream. Month six,
11:22multiple revenue sources. Right now, you have a choice. Keep running the same mental software and
11:27get the same financial results, or upgrade your programming and join the 3% who think differently.
11:32But I'm going to be honest with you, most of you won't do this. Because change is hard. Because
11:35it's scary. Because it's easier to stay where you are than to become who you could be. But for those
11:40of you who are different, for those of you who are tired of playing small, for those of you who are
11:44ready to rewrite your story, this is your moment. This is your chance. Stop chasing money. Start building
11:50systems. Automate your savings. Use calendar blocks to batch your tasks. Create routines so that meals,
11:57workouts, budgeting. Don't waste your willpower. That's how you save time, energy, money, and stress.
12:03And free up the bandwidth to earn. You need to stop thinking like a worker. And start thinking
12:07like an owner. An owner stops waiting for perfect. Starts moving within perfection. Because the wealthy
12:13aren't super humans. They just think differently. And then they act differently. And now you can do the
12:18same. The script has been rewritten. The software has been upgraded. The game has been revealed.
12:22What happens next? That's up to you. But remember, your current life is the result of your brain. If
12:29you want a different life, you need different thoughts, different actions, different choices.
12:33The power and the responsibility, it's yours. So use it wisely.
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