HBO Max Raises Prices Across All Plans As Streaming Competition Tightens

Benzinga

HBO Max raised subscription prices by $1–$2 across all plans, citing content quality and industry trends. The new rates take effect immediately for new users and after Nov. 20 for existing subscribers.

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:02HBO Max announced Tuesday that it is raising subscription prices across all plans, according to CNBC.

00:08The ad-supported plan now costs $10.99 per month, the standard plan $18.49, and the premium plan $22.99,

00:16marking increases of $1 to $2 per tier.

00:18New HBO Max prices take effect immediately for new subscribers and will apply to existing users after November 20th, following a 30-day notice.

00:25CEO David Zaslav said the hikes reflect the quality of HBO's content and follow similar reviews by Netflix, Disney+, and Apple TV+.

00:33As of June 30th, Warner Bros. Discovery reported 125.7 million paying subscribers across its streaming platforms,

00:41including HBO Max and legacy HBO users.

00:44The company will be split into two companies by 2026.

00:47For all things money, visit Benzinga.com.

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