Netflix Teams With Mattel, Hasbro To Launch 'KPop Demon Hunters' Toys After Record Theater Re-Release

Benzinga

Netflix is teaming up with Mattel and Hasbro to launch toys and merchandise for its hit film KPop Demon Hunters. The record-breaking movie returns to theaters for Halloween, with products set to debut in spring 2026.

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:02Netflix announced Tuesday it has partnered with Mattel and Hasbro to launch a full toy

00:06and merchandise slide for its record-breaking animated movie, K-Pop Demon Hunters, according

00:10to CNBC.

00:11The film which has racked up more than 325 million global views and became Netflix's

00:15most popular release to date, will return to theaters next week for a limited Halloween

00:19run.

00:20Mattel will produce dolls, action figures, accessories, and play sets, while Hasbro will

00:24handle plush role-play items, electronics, and board games.

00:28merchandise for both toy makers will have shelves in spring 2026.

00:32Netflix's chief marketing officer, Marion Lee, called the collaboration a first-of-its-kind

00:36partnership driven by fan demand.

00:38For all things money, visit Benzinga.com.

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