00:00This is where it begins. The better taste of Lucky Strike with tobacco. Fine tobacco.
00:14Tobacco that's grown and harvested and cured with gentle care. Tobacco that's sold at auction.
00:21Where it's bought by expert tobacco buyers. Men who year after year, at market after market, buy the best for Lucky Strike.
00:32That's why on every pack of Lucky Strike, you'll always see the proud inscription, LSMFT. Lucky Strike means fine tobacco. Light, naturally mild, good tasting tobacco.
00:45And something else. Just before that fine tobacco is made into Lucky's, it's toasted. It's toasted to taste even better.
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