00:00What I wish I knew at 18 is that my signature scent was hiding some seriously dirty secrets.
00:06Not just about me, about the whole industry.
00:09Traditional fragrances are loaded with synthetic chemicals, sometimes hundreds, in a single bottle.
00:14And get this, animal testing is still a thing for many big brands.
00:19But consumers like you are demanding more.
00:22We want ingredients we can actually pronounce products that don't harm animals or the planet.
00:27That's why the clean beauty movement is finally shaking up fragrance.
00:32Think ethical, transparent, cruelty-free scents.
00:36Next time you shop, check the label and make your fragrance as fresh as you are.
00:41Beat.
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