Title: Ms. Incognito / Good Woman Bu Se-Mi (착한 여자 부세미) – Episode 1 (2025) | English Subtitles
Native / Alternate Titles: Ms. Incognito, Good Woman Bu Se-Mi
Country: South Korea | Language: Korean (English Subtitles) Genres: Romance, Crime, Thriller, Revenge
In Episode 1, we meet **Kim Young-ran**, a bodyguard from a poor family burdened with a troubled past. Despite her struggles — including a criminal record and deep debt — fate gives her an unexpected chance when she applies to work for Ga Seong Ho, the terminally ill chairman of the powerful Gaseong Group. Impressing him with her resilience, she’s offered a contract marriage to become his heir. To stay safe from those eyeing his fortune, Young-ran must assume a new identity — **Bu Se-Mi** — for three months. She relocates to a quiet village, takes a job as a kindergarten teacher, and begins life under disguise. But not everyone welcomes “Bu Se-Mi” — Jeon Dong-Min, a single father and local strawberry farmer whose child is in her class, is wary of her arrival.
Hooks / Episode Highlights: - Young-ran’s history (her criminal record, financial hardship) sets a strong emotional backdrop. - The contract marriage proposal from Chairman Ga Seong Ho comes as a shock, raising questions about his motives. - Young-ran’s first steps as Bu Se-Mi in a small village community — love from neighbors vs suspicion from Dong-Min. - Introduction of key supporting characters who may not be what they seem (e.g., stepdaughter, lawyer, housekeeper), hinting at inheritance conflict.
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