- 2 days ago
Shark Tank - Season 17 Episode 2 -
The Snorinator, QB54, Gerty, Im'peccable Chicken
The Snorinator, QB54, Gerty, Im'peccable Chicken
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00:00Tonight, Michael Strahan joins the tank.
00:03The Super Bowl champion and beloved television personality
00:06is also an entrepreneur and seasoned investor.
00:10I would run through a wall for you.
00:13I still got it. I still got it.
00:15How much did you lose?
00:16Six million.
00:17I told you, I'm all in.
00:19We want to show you our newest creation.
00:21Oh my God, this is scary.
00:23There's nothing else like it.
00:24That's so creepy.
00:26Michael, would you use this?
00:27I'm kind of freaked out.
00:29That's the magic of Shark Tank.
00:36Michael Strahan, everybody.
00:39You might be cheering now.
00:40You might be crying later.
00:41Well, that's why we're cheering now.
00:42It gets out of the way.
00:44Premature.
00:49First in the tank is a product designed to be a marriage saver.
00:59Look, Sue, it's the Sharks.
01:04And there's my favorite New York giant.
01:06Come on, come on.
01:07Come on.
01:08What's first?
01:09Tell them who you are.
01:10I'm Lloyd Ecker.
01:11And I'm Sue Ecker, and we're from Pomona, New York.
01:14Now, tell them what we want.
01:15All right.
01:16We want $100,000 for 10% of the equity of our company.
01:19Good.
01:20Now, tell them what your mother said.
01:21Right.
01:22She said when I came out of the shoot, I wasn't crying.
01:25I was snoring.
01:27And he's been snoring our whole married life.
01:3050 years.
01:31Thank you very much.
01:33Wow.
01:33Oh, wow.
01:34Congrats.
01:34Anyway, four years ago...
01:36She made me an ultimatum.
01:37That's right.
01:37I said figure out how to get rid of that buzzsaw or get out of my bedroom.
01:42Not one snoring product worked.
01:44So, I invented this.
01:47The Snorinator.
01:49Lloyd hasn't snored for four years since.
01:52Wow.
01:52I'm back in the bedroom, baby.
01:57Calm down, Romeo.
02:00It's simple.
02:01Sleeping upright gets you more oxygen.
02:03So, Sharks.
02:05Help us put an end to the snore wars.
02:07By eliminating the bedroom buzz saws around the world.
02:11With...
02:12The Snorinators.
02:14He from cloud nine.
02:16Eliminating snoring one pillow at a time.
02:21The Snorinators.
02:24Yeah, my goodness.
02:26Catchy, catchy.
02:27So, this is it.
02:29That's it.
02:29That's it.
02:30We want to tell you our story.
02:31Tell us.
02:32Yes, please.
02:32Okay, so four years ago, got kicked out of the bedroom.
02:36I tried every snoring product that is out.
02:38Like, what did you try, actually?
02:39The clips, the strips, the vents, the three different mouthpieces.
02:43The mouthpieces.
02:43You thought of masks.
02:44The mouthpieces.
02:44Everything.
02:45So, I ran into an article about a doctor called...
02:49Dr. Fowler.
02:50From 1888.
02:51From 1888.
02:52He was a prominent surgeon that helped the first tuberculosis patients with their lungs.
02:57He came up with a protocol to help them breathe and get more oxygen.
03:02They put them at an upright position.
03:04And by doing that, he found out that anybody who was a snorer before the operation...
03:10Wow.
03:10...stops snoring.
03:11...stops snoring.
03:12Wow.
03:12I said, bing, bing, bing, let's go.
03:14And so, I have a friend in the foam business.
03:16We came up with this and we have a patent.
03:18This took six months.
03:19I want you to try it out.
03:20I want to try it.
03:20Oh, great.
03:22I'm going to try it right now.
03:23You two keep talking.
03:24I actually want to try it, too.
03:25Come, come, come.
03:26Yeah, come on.
03:26This is for the smaller people in the world.
03:28Here, I'll go on the little one.
03:29Ladies in the bed first.
03:30The gentleman.
03:31You are a gentleman, Michael.
03:33Keep going back.
03:34All right.
03:35All right.
03:35Thanks.
03:35And come on over.
03:37Get my shoulders under.
03:38Right.
03:38And then what do you do?
03:39And that's it.
03:40I could sleep like this, but I do tend to sleep more upright.
03:44Michael, are you comfortable?
03:45I'm comfortable and it squeezes into my head.
03:48It's like a womb.
03:49So, I cannot hear the other person anyway, which is kind of nice and bad.
03:53But, Michael, could you sleep like that?
03:56I could.
03:57There you go.
03:58I could, too.
03:58This is seven and a half pounds of memory foam.
04:01Does it convert people to sleeping on their back?
04:03This is training wheels to retool your sleeping.
04:06I don't know any other way to sleep now.
04:08It's the best.
04:09My question is, how much of your own money have you invested?
04:12Okay.
04:12So, we opened up about two years ago, put in $341,000 to get the molds.
04:18Wow.
04:18An inventory.
04:19Then ended up with $38.
04:21Landed and ready to go.
04:23And what do you sell it for?
04:24$160,000.
04:25So, what did you sell last year?
04:27First year, we did $100,000.
04:28Second year, we did $214,000.
04:30And this year, we're either going to do $325,000 or, with your help, $6 million.
04:35Wow.
04:35So, did you make any money on your sales last year?
04:38Or are you losing?
04:39No, no, no.
04:42How much did you lose?
04:44Altogether, we've lost around $500,000.
04:46Do you have a patent or anything for technical?
04:48$500,000.
04:49The patent.
04:49The patent.
04:49The patent.
04:50Yes, we have a patent, a utility patent on the hinge.
04:52Yes.
04:52And the utility patent is issued.
04:54Yes.
04:55Yes.
04:55What about pillowcases?
04:56Yes.
04:56A typical sale is one pillow and a pillowcase.
05:00But people always buy a second.
05:02I find this one problem.
05:04I had neck and back surgery this last year.
05:06And it was very critical that I slept carefully.
05:09Yes.
05:09I could not get myself to sleep upright.
05:12I sleep on my belly.
05:13And ironically, I'm the biggest snorer this side of Mississippi.
05:16You are?
05:17The two of you are beautiful, but not the product.
05:20Unfortunately, I'm out.
05:21Okay.
05:21I love you guys, but I think there's a lot of issues in terms of how this gets marketed.
05:25It's not for me.
05:26I'm out.
05:28Lloyd, I enjoyed the presentation very much.
05:30Colonel Sanders was in his 60s when he started Kentucky Fried Chicken, so you're never too young.
05:36I think you're going to have a hard time getting people to switch how they sleep vertically.
05:40So for me, I can't see that.
05:42I'm out.
05:45Okay, Lori.
05:46The best products out there that do the most amazing sales are always the ones that solve a big problem.
05:54Snoring is a huge problem.
05:57So, with some finessing, I think it could be an incredible product.
06:03Now, Michael, you and I laid on it.
06:04What did you think of it?
06:05It was comfortable.
06:06Well, I thought it was very comfortable.
06:07And I have a father who would snore.
06:09You could hear him a block away.
06:10And usually, for someone who would buy this, it probably wouldn't be the person snoring.
06:16I would market it to the person who had to sleep.
06:18Yeah, to the wives.
06:19Mostly the wives and maybe the husbands.
06:22But it's comfortable.
06:23Do you want to give them a flyer?
06:35Three sharks are out.
06:37Lori and Michael are Lloyd and Susan's last chance for a deal for their snoring prevention pillow, the Snorinator.
06:43Do you want to give them a flyer?
06:46You know what?
06:47I really like you.
06:49We'll try.
06:50I'm with you.
06:51So, you said $100,000 for 10%.
06:53So, you would get Michael and myself.
06:56What do you think, Michael, of 25%?
07:00Ooh.
07:01Whoa.
07:02Sorry.
07:03I know how much work we're going to have to do.
07:05Works for me.
07:08Can we talk about it for a second?
07:09Sure.
07:10Sure.
07:10Sure.
07:13And you're not profitable, you two.
07:15That's right.
07:16They lost half a million dollars.
07:18Michael, do you think 25% is enough?
07:20Absolutely fair.
07:21It's being fair.
07:22Would you guys consider 11 each for 22?
07:29How about this?
07:30Would you consider 12 and a half each for 25?
07:33Yeah.
07:35And I agree with that.
07:37This is so hard.
07:38Can I buy a Val?
07:39What do you think?
07:46You've got a deal.
07:47Boom.
07:48All right, no more snoring for all my family and friends.
07:55Oh, you're welcome.
07:57That's great.
07:58Wonderful.
07:59All right.
08:02One more time.
08:02Nice to meet you guys.
08:05Woo.
08:06Woo.
08:07Woo.
08:07Woo.
08:08Yes, yes, yes, yes.
08:10Lori and Michael can do the things that we can't do.
08:13We can't reach the amount of people that they can reach.
08:16I don't know how to post.
08:21Unless it's a letter with a stamp.
08:25Help us, Lori.
08:26Help us, Michael.
08:27Look what I have to deal with.
08:29Michael is a natural.
08:30I think it's going to do well.
08:31It's a $100,000 pillow.
08:33I was born in Houston, Texas, but I was raised in Mannheim, Germany, because my dad was in
08:44the military.
08:44And it was fantastic to grow up in Europe.
08:47You can see so much history and also develop an appreciation for other cultures and make
08:52you realize it's a big world out there.
08:54My senior year of high school, my dad asked me if I wanted to play football.
08:58And I said yes.
08:59And he put me on a plane to fly to Houston to live with my uncle.
09:02And I played one year high school football.
09:04What captivated me about football, every day I felt like I was learning something.
09:08Every day there was something to improve on.
09:10To me, football was like chess.
09:12It was more of a mental game than a physical game.
09:15First major break for football was getting the one scholarship.
09:17I played for Texas Southern University, got drafted by the New York Giants in 1993, and
09:22that led to 15 years with the Giants, seven-time Pro Bowler, Defender Player of the Year, and
09:27I made the Pro Football Hall of Fame.
09:29The Super Bowl was an incredible experience because it was my last year in the NFL.
09:33Then I got an offer to co-host Good Morning America.
09:36I've been with Good Morning America now for 12 years.
09:39Fox Football will be my 18th season.
09:41I know we got some branding partnerships with a few of our clients.
09:44How are those going?
09:45So I had a friend who had a business, and I had all these ideas about what her business
09:49should be and how she should handle it, to the point where she said, well, if you're
09:52going to have all these opinions, why don't you join my business?
09:54And that's how we created Smack Entertainment.
09:56Smack Entertainment is a management, media, brand incubator, and production company.
10:02We represent some of the biggest names in sports and entertainment.
10:05We do management and consumer products.
10:07You name it, we have our fingers in a little bit of everything.
10:10The Michael Strahan brand, we have the suit line, we have accessories from cufflinks and
10:14ties and belts.
10:16We've also been able to create a design lab for those who want to make their own personal
10:20flair.
10:21It's affordable and it's high quality.
10:23We have invested in a lot of businesses outside of our own.
10:27Quest Protein Bars, Hopper Bagels, Day's Hot Chicken, which has been a fun process too,
10:32to go out and support entrepreneurs who have a great idea.
10:34And we feel like we can add some value.
10:36I would run through a wall for you.
10:39I want to be a Sark because I love entrepreneurship.
10:42I love to compete.
10:43I love to win.
10:44What I admire about Sark Tank is that every time you watch it, you learn something.
10:48You learn a new question to ask.
10:49You learn a new way to look into a business.
10:51There's always someone to root for.
10:53I think that's the greatest joy of life.
10:54Bringing people along.
10:56Building people up.
10:57Life isn't always fair.
10:58Life isn't always easy.
10:59But there's nothing better than when you see someone who has truly gone on to make it.
11:03It gives hope.
11:04And that's what Sark Tank means to make it.
11:14Next up is a way to play America's most popular sport anywhere.
11:24Hello, Sharks.
11:26My name is Mike Silva.
11:28I'm here seeking $350,000 for 10% of my company, QB54.
11:36Now, Sharks, whether you're headed to the beach with friends, tailgating at the next big game,
11:41or throwing a backyard bash, there is always one thing that you need, and that is chairs.
11:49What if I told you we could turn those chairs into a fun and exciting game?
11:55Well, now we can.
11:55Introducing QB54.
12:00Now, Sharks, prepare to have your minds blown.
12:05At QB54, we didn't reinvent the wheel.
12:08We revolutionized the chair.
12:10What you see before you, this is what we call rest mode.
12:14Give me a couple of seconds, and I'll transform it into game mode.
12:17First thing you want to do, you take the back flap off, open up the front flap, expose the hall, do the same thing on the second chair.
12:25Our next step is we are going to add the field goalposts.
12:30Each set comes with two chairs, two sets of goalposts, a football, a carrying bag, a ball pump with a steel needle, and a kicking tee.
12:39Now, when we are setting these up at the beach or at the tailgate, heads are turning, all eyes are on us.
12:46Now, Sharks, these aren't just chairs.
12:50These are touchdown machines.
12:52Kids love it.
12:54Parents play it.
12:55Tailgaters bring it.
12:57Even senior citizens are getting competitive in their own driveways.
13:00From my first game that we made in the backyard to selling across the globe, my family and I have bootstrapped this business from the ground up, proving that the American dream is alive and well.
13:14Now, Sharks, I could stand up here all day and talk, but this is a game.
13:20I still got it.
13:20I still got it.
13:21Now, Mike and Robert, if you can come up here, I would love to teach you guys how to play.
13:25Let's play a little game.
13:26All right.
13:27So, this is how you play.
13:28How do you work?
13:28You throw the football.
13:29If you hit anything, you get three points.
13:32If it goes in the basket, you get a touchdown for six, then you kick the extra point.
13:36On defense, if he hits anything on the chair, it goes up in the air, that's an interception if he grabs it before it hits the ground.
13:42Got it?
13:43Got it.
13:43All right.
13:43So, throw the ball.
13:44Go ahead.
13:44I need a touchdown.
13:45Go ahead.
13:47Oh!
13:48All right.
13:49That's three points right there.
13:50Here you go, Robert.
13:50Now, you're going to throw it back.
13:53Oh!
13:54This is my alarm.
13:56It's three nothing.
13:57All right.
13:57Here we go.
13:58Keep going.
13:58There you go, Robert.
13:59You're done.
14:00Oh!
14:01All right.
14:02I got it.
14:02I got it.
14:02I got it.
14:03All right.
14:05Oh!
14:07Michael, kick it.
14:08All right.
14:08Pretty fun.
14:09All right.
14:10Come on.
14:11Let's go.
14:13Let's go.
14:13There you go.
14:14Nice work.
14:14Nice work.
14:16Hey, guys.
14:16Thanks for playing.
14:17Well, Mike, that is...
14:18That was fun.
14:19I thought it was going to suck, but it's pretty good.
14:21That was a lot of fun.
14:23Thank you very much.
14:23When you came out here, and I was like, okay, what exactly?
14:26We're playing basketball?
14:26We're playing football?
14:27Okay, I get it now.
14:28It's fun.
14:29Can I just say one thing?
14:30I've been selling at the parking lot at Giant Stadium since we started this business.
14:35Mike, seeing you here has just been...
14:36It's unreal to me.
14:38Absolutely fantastic.
14:39What are your sales?
14:40We sold over $50,000.
14:42$50,000 units?
14:43Units.
14:44Yeah.
14:44$7.5 million in lifetime sales.
14:47Oh!
14:47Touchdown!
14:51Wow.
14:51This year?
14:53No, no, no, no.
14:54How many years?
14:55How many years?
14:57Last year, we sold 1.63.
14:59Okay.
14:59And we started in 2016.
15:02Oh, a long time.
15:02That's okay, but I got an explanation for that.
15:05We started out at the end of 2016, and we just started ramping up ever since.
15:11Are you making money?
15:11We're making money, yes.
15:12So what did you make on the 1.6 last year?
15:14We made about 10%.
15:15Is this a family affair?
15:17You implied that earlier.
15:19So this was a game that my brother and I invented as kids.
15:23It's time to do the dishes on Thanksgiving.
15:25We didn't want to do the dishes, so my brother and I said, let's go out and play football.
15:29So we had to come up with a way to play football with two people.
15:32So we took two garbage cans, and then we kicked the extra point through the antennas of my dad's pickup truck.
15:38Oh, cool.
15:38That's how we invented the game.
15:40So how much do you sell it for?
15:41On our website, $169 to $189.99.
15:45That's a lot.
15:46For two.
15:46You get, yeah, every set comes with two chairs, two sets of goalposts, a football, a carrying bag, a ball pump with steel needles, whatever's in there.
15:53So what does it cost you to make a set?
15:55$32 landed before the tariff.
15:56After the tariff, now it's probably about $37.
15:59Is your brother still part of your business?
16:00No.
16:01I bought my brother out a couple of years ago.
16:03Why?
16:03And, well, we ran into a situation where we were promised the world to this marketing company, and we told him how much we had in inventory.
16:14And they said, we could blow through that in a month.
16:18So I'm like, oh my God, we got to buy.
16:20It's the beginning of the bad story.
16:21We bought, and that was at the worst time because our container costs went from $4,000 a container to $25,000 a container.
16:30Right.
16:31COVID.
16:31COVID.
16:32Yeah.
16:32Exactly.
16:32We haven't paid ourselves anything a dime from the business, and, you know, my brother's like, listen, I can't put any more money into it, and I'm like, I get it.
16:41So what's your ad spend?
16:43So on the 1.6, what did you spend on ads last year?
16:46We spent about $700,000.
16:49Wow.
16:49Wow, that's a lot.
16:50That is a lot.
16:52Our CAC is about $80 a share.
16:54That's what's sucking up all the profits.
16:56Well, that's why I'm here.
16:57This is what I need a shark for.
16:59You're putting out a lot of money, $58,000 a month.
17:02Where are you getting the cash?
17:03Because you can't be generating that kind of cash on a monthly basis to pay for the ad.
17:07So right now, I took a loan on my house.
17:10Oh, now it's the key.
17:11What?
17:11How much?
17:13About $1.50.
17:14$150,000.
17:15$150,000, yeah.
17:16I told you, I'm all in.
17:18Now I understand.
17:19Okay, is there any competition, and has anybody knocked you off?
17:23We are fully patented design and utility.
17:25And nobody's knocked you off?
17:26There's nothing even remotely similar out there to this.
17:29Well, let me tell you what I think.
17:31I hate when people get knocked off.
17:33I think it's the worst thing in the world.
17:35Right.
17:36But I do wonder, with all the ad spend that you've done, and everything that's out there
17:41in all these years, why you haven't been knocked off.
17:44I love your passion, and it will take you far.
17:47Unfortunately, this isn't my kind of business.
17:50And for that reason, I'm out.
17:51I'm sorry to hear that.
17:52I have to say that I really admire you for staying with for 2016, and you haven't, I'm
17:57sure you're just as excited today as you were then, right?
17:59But I'm not sharing that excitement, so for that reason, Matt.
18:04Mike, what I would have loved to have heard in this presentation, which I didn't get,
18:08was, look, this game is proven.
18:11We've sold a ton of units.
18:12It is.
18:12And I figured out my CAC.
18:15This is a half-baked story.
18:18I'm sorry.
18:19Mike, I'm out.
18:21Mike, I know people love fun, but after nine years, I feel like it's plateauing.
18:25I like to invest in growth or something that's going to go to that next level.
18:30It's not for me.
18:31I'm out.
18:32Appreciate it.
18:32But Mike, you have a professional football player.
18:34Yes, you do.
18:35Mike, you know, I love football, obviously.
18:37I know.
18:38Story.
18:38And part of me is going, why isn't this like an NFL license and you go to any stadium
18:42and that team, maybe that's something that you get what you see, then tickets or something
18:46like that.
18:47But then there's part of me also that looks at it and it's one thing when it's in store
18:52and it needs to be demonstrated.
18:53People need to see it.
18:55You know, how are you going to get those buyers?
18:57It's different the online experience than it is on a retail experience of somebody walking
19:01to the door looking for your product, which is something I want to invest in.
19:05And if somebody's asking for it, not being led to it.
19:08And I just think where you are right now, you have to be led to it.
19:12And for that reason, I don't want to be the fuel for you.
19:17So I'm out.
19:20Sorry.
19:20Thank you, Mike.
19:21Good luck.
19:22Thank you so much.
19:26Sucks.
19:27Obviously, it's a gut punch, but I got to regroup.
19:30I know what we've built and I know the game is awesome.
19:32People love it.
19:33And, uh, yeah, I'm going to use their advice and move forward.
19:44Next in the tank are recent college grads with a hot new product to fuel the protein craze.
19:51Hi, Sharks, I'm Nick.
19:59I'm Alina.
20:00And I'm Riley.
20:01Today, we're seeking $75,000 in exchange for 5% equity in our business.
20:06Welcome, Sharks, to today's experiment.
20:13We want to show you our newest creation, a protein bar.
20:16It's crafted with only the finest ingredients, like soy lecithin, earthritol, and maltodextrin.
20:24Oh!
20:25Oh!
20:25Next, lightly stir it up.
20:27And voila!
20:29Voila!
20:29Here we have it, the classic protein bar.
20:33Now, Sharks, who wants to take the first bite?
20:36No, thank you.
20:37No, no, no.
20:37Oh, yeah?
20:38Pass.
20:41Sharks, protein and health should not be a science experiment.
20:48Take it easy, TKs.
20:49That's right.
20:50Now, why should we settle for this, when Mother Nature has already invented the best protein,
20:57real chicken breast.
20:58And that's why we created...
21:00Impeccable Chicken!
21:01It's fully cooked, perfectly seasoned.
21:04It's basically nature's protein bar.
21:06You reach into the fridge, throw it open, and boom!
21:1127 grams of clean protein in just 140 calories.
21:16There's no preservatives, no additives, just high-quality meat.
21:20That actually tastes amazing.
21:21So, Sharks, who's ready to shake up the $10 billion protein snacks market?
21:26And making Peckable Chicken the new gold standard of grab-and-go protein.
21:30Okay, well, this looks interesting.
21:32Great presentation.
21:33What do we have here?
21:34So, we have the classic teriyaki, and the orange habanero is cold,
21:38but under the plate is the original pepper, heated.
21:41Okay.
21:42So, you can eat it both ways, cold or hot.
21:43It doesn't look great when you open the package.
21:46So, this is a refrigerated product, right?
21:51Correct.
21:51Okay.
21:51This tastes good.
21:52I'm a big teriyaki guy.
21:53Let me try this.
21:54Michael, you can't eat it straight in the package.
21:56I'm clumsy.
21:57It's clumsy.
21:57We don't want to mess up the soup.
21:59It has a nice taste to it.
22:00Yeah, it's good.
22:01It tastes like a chicken breast.
22:03Tastes very clean.
22:04Tastes very clean.
22:05Yes.
22:05This is really interesting because there is a shift in the market.
22:08I'm part of it.
22:09There's many people looking at longevity and protein.
22:12I try and do 180 grams a day with real food.
22:15Very hard to do.
22:16Chicken is a major component of that every day for me.
22:19So, I can see how this might work.
22:20But cost-wise, what's the difference between buying this
22:24and just preparing a chicken breast and bringing it to work?
22:29I mean, that's basically what you're doing.
22:30What do you charge for this?
22:31What does this cost?
22:32This package, what do you charge?
22:34Yeah, we sell an average for $5.40.
22:36What does it cost you to make?
22:38$1.70.
22:39And how did you come up with this idea?
22:41Wow, that's a good margin.
22:41What made you come up with this idea?
22:43Yeah, so my lowest point in life was back in COVID
22:46where I was stuck at home and feeling depressed all the time.
22:49My only coping mechanism was to overeat.
22:52So, one night, I finally had the courage to step on a weighing scale.
22:56And I looked down.
22:58I remember the moment, 250 pounds.
23:00Wow.
23:01And I looked right into the mirror feeling, you know,
23:03completely disappointed in myself.
23:05And I started working out every single day,
23:08but I couldn't find anything healthy and convenient
23:10until I discovered these packaged chicken breasts
23:13that's in every convenience stores in Taiwan and Asia.
23:16So, I started eating them every single day,
23:19and I lost over 130 pounds in just eight months.
23:23Just on that.
23:23Wow, good for you.
23:24And when I moved to America, this product was non-existent here.
23:27So, I took this matter into my own head,
23:29dropped out of college, and built a chicken factory.
23:32You built a chicken factory?
23:34Yes.
23:34Where is your chicken factory?
23:36Yeah, it is in Commerce, California.
23:38Melina, where did you go to school?
23:40Where were you in college that you dropped out?
23:41USC.
23:42We are all from USC.
23:43I have a daughter at USC right now.
23:45So, yeah, yeah, yeah.
23:46You two still in college.
23:47We all graduated.
23:49Where did a dropout get the money to build a chicken factory?
23:53It's a loan, personal loan for my parents.
23:55How much did you get as a loan?
23:57Like $340,000.
23:59They believe in you.
24:00My family's in food distribution in Taiwan.
24:02Wow.
24:02And they know the biggest factory that make all these chicken breasts
24:05for every single convenience store in Taiwan.
24:09And they connected me to the R&D person who helps us develop this product in America.
24:13The market right now, it's at least above $200 million in Taiwan.
24:18So, over the past four or five months,
24:20we've been able to pitch to the category buyers of Bristol Farms, of Sprouts,
24:24and we actually just got code outreached by a Whole Foods category buyer.
24:28So, are you in any of those stores?
24:30So, we are not in any retail outlets yet.
24:32Why?
24:33They want to launch us nationally.
24:35Wow.
24:35And that's just not something we can finance right now.
24:38And I also started an influencer partnership.
24:40Spent only $2,000 and has already gotten us 2 million views.
24:43Wow.
24:43Wow.
24:43Good for you.
24:44How much have you sold today?
24:45What are your sales?
24:46Yeah, we launched seven months ago, and now we've done $85,000.
24:50That's it.
24:51You've done $85,000.
24:52Yeah, it is a controlled growth,
24:54and we are projected to keep growing 100% every month
24:57because as we don't really have a marketing problem,
24:59it's a production and logistics problem.
25:01If you didn't have a production problem,
25:03what do you think your sales would be?
25:04Like, we could have done $40,000 per month for sure and kept growing.
25:08Riley, is this all direct-to-consumer?
25:11Right now, yes.
25:12I'm just curious, what do you plan to do with $75,000?
25:14Okay, seems like that's a little low for what your needs might be.
25:18So, at a current production, we make around 10,000 pieces every month.
25:21If we get to 30,000 pieces a month,
25:23our cost of goods will come down by 20%.
25:25Can your plant do that much?
25:27We can do 250,000 pieces every month.
25:29To Michael's question, how is the 75,000 going to help you?
25:32It'll allow us to pay for the cost of goods
25:34and the shipping for that scale.
25:36What's your biggest worry right now?
25:37The hard part is this is a big logistics problem.
25:40Long term, we're shipping cold or frozen meats.
25:42The biggest value add we need is to figure out those logistics.
25:46There's nothing proprietary about it.
25:47Someone else can do it.
25:48But because you have the chicken queen and the family history,
25:51that's interesting.
25:53I'm going to take a flyer on this one because I'm a customer.
25:56I mean, this is...
25:57I eat so much chicken every single day trying to get to 180 grams.
26:01I mean, chickens stop me in the street and just do this.
26:04So, you know, it's kind of like...
26:06A lot of people do that, but it's just the chicken.
26:08I'll do the 75,000 for 15% because it's so early.
26:15I really like this.
26:16I'm going to make you an offer.
26:18I'm going to give you $100,000 for 10%.
26:20Clean, easy deal.
26:22More than you're asking.
26:23I'm just giving you more money.
26:24Thank you so much.
26:25Thank you so much.
26:25And I'll tell you exactly why.
26:27I do believe in the product,
26:28and very often I invest in entrepreneurs
26:30where I don't believe in the product,
26:32but it always works out if I believe in the entrepreneur.
26:34You're a terrific entrepreneur.
26:35I think you're going to do so well.
26:37Michael, what do you want to do?
26:38I love what you're doing, and I'm a big...
26:41As Kevin said, I'm like Mr. Protein,
26:44and I've always been...
26:45The thing is the dry chicken, the prepackaged,
26:48never seems to come out right.
26:49Flavor is never right.
26:50You've knocked it out the box.
26:52And I've invested in food brands before,
26:54pop-up bagels, Dave's Hot Chicken,
26:57different things like that.
26:58Okay, that's on the exit recently.
27:00It's been a real good one.
27:01So very...
27:02I know about this space.
27:04I think it's something that fits into me personally
27:07and what I do.
27:07So I...
27:08I want to make an offer.
27:12Well, I'm going to make you an offer too.
27:17I'll make you an offer.
27:18All sharks are still in,
27:28and there's a feeding frenzy over Molina, Riley,
27:31and Nick's convenient chicken snack,
27:33Impeccable Chicken.
27:34I'll give you $100,000
27:36for 9.5%.
27:39Ooh!
27:40Ooh!
27:40Ooh!
27:41Ooh!
27:41You dirty dog.
27:42More money than you're asking.
27:45I was going to go the $75,000 for 10%.
27:48Okay.
27:49Is that your offer?
27:50Is that your offer?
27:50Yes, that's my offer.
27:51I was sticking with what they wanted.
27:54Well, love the product.
27:57Like, I could see this as a whole new category.
28:00What's more important to you, equity or cash?
28:02Equity.
28:03Equity.
28:03Equity.
28:03Equity.
28:04Yeah.
28:04I'll give you the $75,000 for 7%.
28:09Wow.
28:10I think you came in for a very fair valuation.
28:13Okay, so I'm going to go to $100,000 for 9.4%.
28:17Just under Michael's offer to squeeze his head.
28:21But the difference is between you and I,
28:24if someone goes,
28:25man, that impeccable chicken
28:26sure has them looking impeccable,
28:28they're going to believe it.
28:29Here.
28:30Well, that's...
28:31Wow!
28:32I mean, that's a logo.
28:35I actually would represent the brand.
28:36Okay, guys, what do you want to do?
28:38Can we gather together?
28:39Please, please, go ahead.
28:40Go ahead.
28:41Yes.
28:43I love these guys.
28:44Me too.
28:51Kevin, I think you would hurt their brand.
28:53They think they'd lose their hair.
28:56Chuck, would you guys be interested
28:58in doing a syndicate deal?
29:00You mean like everybody's together?
29:01Multiple.
29:01Are you willing to give up more equity?
29:04Yeah.
29:05I mean, come on.
29:05Imagine how...
29:06I'm willing.
29:07Michael, would you do 200,000 15%?
29:10We split it?
29:11Yeah.
29:12I would do it.
29:13200,000 15% Michael and I.
29:18I would like to do this deal.
29:20Okay, let's go.
29:21Let's do the same offer,
29:22the same offer, you and I.
29:23200,000 15%.
29:25Which two sharps do you want to work with?
29:28Well, you said who you,
29:29if you wanted to put them together,
29:31who would you put together?
29:32So we would love to work with all of you guys?
29:34You want to pick two?
29:35Which two?
29:35Only two.
29:36Wait, hold it.
29:37I'm really offended.
29:38I'm just sitting here invisible.
29:40Right.
29:41Barbara, you were the first one to give us
29:42like a great offer.
29:43So we really appreciate you.
29:44I want to set it off on the right foot.
29:56Lori and Kevin,
29:57we'd love to do a deal with you.
29:58Done.
29:58Done.
29:59Wow.
30:00Wow.
30:00Congratulations.
30:01Thank you so much.
30:03Chopped liver, Michael.
30:04I know, we're chopped liver.
30:06You guys did such a good job.
30:08Thank you so much.
30:09Guys, I got to ask you.
30:10Yeah.
30:11At that corner,
30:12you have a world-class athlete.
30:15Hey, why wouldn't you pick Michael?
30:19Our biggest problem is distribution.
30:21The marketing we have,
30:22we can do that.
30:23It's not too late to change your mind.
30:25Thank you so much.
30:26Bye.
30:27Oh, my God.
30:28We did it, guys.
30:29I was tough,
30:31but we went with Kevin and Lori
30:32because Kevin could really help us
30:34with distribution.
30:35And with Lori,
30:36she could really help us
30:37with marketing to the female audiences
30:39and tap into that.
30:4050% of the woman customers.
30:44So, yeah,
30:44I believe it's the best choice.
30:52Next up is a unique way
30:54to provide companionship
30:56for your loved ones.
30:57Hi, Sharks.
31:06My name's Todd Schramm,
31:07and I'm from Santa Monica, California.
31:10I'm seeking $50,000
31:11in exchange for 20% equity
31:13in my company,
31:15Gertie Pet's Best Friend.
31:17Sharks,
31:17every day,
31:19millions of dogs
31:19are left home alone,
31:21staring out the window,
31:22crippled with separation anxiety,
31:24wondering,
31:24where'd my human go?
31:26Loneliness should be
31:27a human problem,
31:28not a dog problem.
31:30I'm sure you've left
31:31your dog home alone
31:32and thought,
31:32there has to be a better way
31:34to ease their fear and anxiety.
31:36Well,
31:36now there is.
31:38Amanda has some errands to run,
31:39and she's worried about
31:40leaving her anxious dog,
31:41Atticus, behind.
31:42Now,
31:43she has some backup.
31:44That is so scary.
31:55Oh, my God.
31:56Oh, okay.
31:57Hi.
31:58Oh.
32:00Atticus,
32:01I have to go.
32:02Oh, what a cutie.
32:04Good boy.
32:04Gertie's here for you.
32:06Meet Gertie.
32:08She doesn't walk your dog
32:10or feed your dog,
32:11but she looks like
32:12someone who would,
32:13and for a dog
32:14with separation anxiety,
32:15that's good enough.
32:16Oh, my God.
32:16Really?
32:16She's 96% vinyl
32:18and 4% magic.
32:20Sometimes all the dog needs
32:21is a little hot air
32:22and a whole lot of heart.
32:24Her big eyes
32:25and bright smile
32:25were scientifically designed
32:27to soothe and comfort the dog
32:28and terrify burglars.
32:30Yeah.
32:31She has the emotional warmth
32:32of a human
32:32and the maintenance
32:33of a beach ball.
32:35But, Sharks,
32:35the most important thing
32:36about Gertie
32:37is she actually works.
32:38I created Gertie
32:39out of necessity
32:40when every other product
32:42on the market
32:42let me down.
32:43Sharks, inflation is real.
32:45Let's use it to our advantage.
32:47Join Gertie and me
32:48in helping dogs
32:48all over the world
32:49with separation anxiety
32:50because sometimes
32:51all a good dog needs
32:53is a good inflatable woman.
32:56Can we see them?
32:57Yes, we can see them.
32:58We have some individual Gertie's
33:00that we're going to bring out right now.
33:01And then I'll explain how it works.
33:02Oh, my God.
33:03This is scary.
33:04Michael.
33:05Hey, Gertie.
33:05So how did you test this?
33:10Thank you, Gertie.
33:10Did you make this?
33:12So I created this product
33:14out of necessity.
33:15I had a rescue dog
33:16and he was so anxious
33:17and so scared
33:18every time I left the house.
33:19So we set out a video.
33:21This is the before and after.
33:22So that's our little dog
33:23right there.
33:23Aw.
33:24Howling and crying.
33:25He would never relax.
33:27And with Gertie,
33:28he would sit right under there.
33:29That is really screwed up.
33:31So how much is a Gertie?
33:34What do these cost?
33:34So a Gertie retails for $39.99.
33:37Okay, that's actually
33:38less expensive than a new dog.
33:40Exactly.
33:40How much did it cost you to make?
33:42So landed is $7.50.
33:44Are you buying just a generic
33:46blow-up doll off the shelf
33:47kind of thing?
33:48No, so this was custom designed.
33:50It actually has three air valves,
33:52which makes it unique.
33:53I have a patent pending
33:54on the three air valves.
33:55Why is three air valves important?
33:57So you can inflate the torso
33:58separately and each leg separately.
34:00So to sit Gertie on the couch,
34:02you deflate the legs.
34:03Oh.
34:04And to stand Gertie up,
34:05you have to inflate both legs.
34:07Would you, like, take other things,
34:08spray it with her perfume
34:10or, like, other things
34:11that make it feel very familiar?
34:13Like, why does it work?
34:13So that's a great question.
34:15And to that point,
34:15you have to follow instructions
34:17very carefully or else it won't work.
34:19So when you get Gertie,
34:20you have to dress it in your old clothes
34:22so it can smell your scent
34:23and just be comforted right off the back.
34:24Even though Gertie looks the same to,
34:26I mean, it's the same face.
34:27Same face?
34:27It's the same face right now.
34:28Eventually, we're going to open it up
34:30to custom Gertie faces.
34:31I would think that would be easy to do right away.
34:32But does the dog think it's another human?
34:35Or does the dog think it's you?
34:36So, no, it thinks it's another human.
34:38So once you put your clothes on,
34:40you have to, this is the funny part,
34:41you have to introduce Gertie
34:43like it's a real person.
34:44So what most of our customers do
34:46is they'll walk Gertie through the door,
34:48they'll sit it down on the couch,
34:49and they'll talk to Gertie,
34:51hug it, give it a high five
34:53every time they walk by.
34:54When they leave the dog alone,
34:56sure enough, the dog's comforted by Gertie.
34:58He thinks it's a real person.
35:00So the dog is okay
35:01with just feeling another human is there.
35:04It doesn't matter that that human is you
35:06or smells like you.
35:07It's just having another physical presence.
35:09Todd, have you checked in against other experiments
35:11or just your own dog?
35:13No.
35:13The reviews are amazing.
35:15I hate that it worked.
35:17I'm glad my dog has someone home with her
35:19to ease her anxiety when I'm at work.
35:22But now I have this blow-up doll
35:24that I have to explain is not a blow-up doll
35:28whenever someone comes over.
35:30If somebody walks in a house
35:32and sees this on the sofa,
35:34they're thinking, you know...
35:36They're thinking we might need to get a new friend.
35:37Yeah, it's creepy.
35:39Here's another review.
35:39It works, y'all.
35:41Is it creepy?
35:42Yes.
35:42Strange?
35:43Totally.
35:44Does it work 100%?
35:45And these are reviews from Amazon.
35:47This product has been on the market.
35:49We've sold about 200 units.
35:53200,000?
35:54200.
35:54Just 200.
35:55How long have you been on the market?
35:56The product officially was on Amazon
35:59to purchase about nine months ago.
36:01Okay.
36:01This is the type of thing
36:02that really requires social proof
36:03because people just don't believe it works.
36:05And you've sold 200 units
36:06at basically $40?
36:08200 units, roughly $39.99.
36:10So $6,000 in sales.
36:11$6,000, $7,000 in sales.
36:13How many dogs have this problem?
36:15How many dogs would you say
36:16have high separation anxiety?
36:17Roughly 40% of dogs have separation anxiety,
36:20and that's much higher for dogs that are rescues.
36:22I mean, I'm a dog lover.
36:24I have two dogs.
36:25Michael, would you use this?
36:27I'm kind of freaked out.
36:28But once you see your dog interacting with it,
36:32you'll love it.
36:33But it's for the dog.
36:33And one thing I do know
36:34is that people spend,
36:35as I do,
36:36ridiculous amount of money on their pets.
36:39And if you're in an apartment
36:40anywhere around the country of the world,
36:42you can't have your dog howling like we saw that.
36:44Yes, right.
36:45You can't have that.
36:45That's a really good point.
36:46I only spent $3,000 on marketing so far.
36:4850% of my sales have come in the last three months.
36:50All online?
36:51All online.
36:52Excuse me, Gary.
36:52Is it going to increase the price of this product
36:56when you start,
36:56if you start doing custom faces?
36:58Yes.
36:59It will increase it a little bit.
37:00So the way we do that
37:01is we have a blank face
37:02and then we have custom vinyl stickers
37:04that can be ordered on demand.
37:05Oh, it's just a sticker.
37:06Yeah.
37:06And believe it or not,
37:07we tested a lot of faces
37:08and the big eyes and big smile,
37:11big mouth really tested well.
37:13And at night in low light,
37:14that's so creepy for humans.
37:18Well, luckily it's for dogs.
37:19The face doesn't matter.
37:21The human itself doesn't matter.
37:22The dog doesn't care.
37:24It's happy to be underneath a plastic arm.
37:27What are we worth?
37:28Nothing.
37:28And Mr. Wonderful,
37:29that's why I'm having...
37:30We're basically feeding a dog
37:32and making its life very peaceful and wonderful.
37:35They don't really give a about us.
37:37You have just proven to the world
37:39that dogs don't care.
37:41Buy a cat instead.
37:42Oh, I wouldn't go that far.
37:44Well, come on.
37:45Well, I think the premise is just
37:47they don't want to be alone.
37:48And this makes them feel like something's there like that.
37:50It does.
37:50And there's nothing else like it.
37:52It's so weird.
37:54Honestly, I thought it was a joke
37:55when you first came out.
37:56I thought...
37:56And I get that a lot.
37:57I do think it's a little creepy.
37:59Not sure I want to be in the rubber blow-up doll business right now.
38:03What about the dog anxiety business?
38:05I wish you the best.
38:06Thank you, Robert.
38:07And I'm out.
38:09This is a little too early for me.
38:12But I do think that this works.
38:14I just don't think it's for me right now.
38:16So...
38:17No problem, Michael.
38:17I wish you the best.
38:18Thank you so much.
38:19I think this might work.
38:21I think you have a way to go to finesse this.
38:25I wish you good luck.
38:26But I'm out.
38:28Thanks, Laura.
38:29I appreciate your advice.
38:30I think it's a terrific idea.
38:32It's really a smart idea.
38:34Gertie and I have decided,
38:35tell him, Gertie.
38:37It's too early.
38:38I understand.
38:39For that reason, we're both out.
38:40I'm really...
38:43I'm having a hard time with it
38:44because some of the stupidest ideas ever,
38:47like potato parcel and pop it pals,
38:50which are completely crazy.
38:52Draw a cat for you?
38:53Draw a cat for you?
38:54Yeah, but they all made money.
38:55And I mean, one of the things about Shark Tank
38:57is millions of people see it.
38:59Once in a while, I do crazy deals.
39:01This is definitely a crazy deal.
39:03But how do I get my money back?
39:05I mean, even 50 grand...
39:07Well, I'm open to negotiation.
39:08I want to make this work for you.
39:09I need help.
39:10Mr. Wonderful, it works so well.
39:11I mean, it really is changing people's lives.
39:13Mike, you get the price down,
39:15and I want to stock up on some inventory,
39:17and I want to start with some marketing as well.
39:19Here's an idea.
39:20I give you the 50 grand for 30%.
39:22So you're 70, I'm 30.
39:24And then all we do is blow it up on social,
39:27and we do distributions.
39:28You get 70 cents, I get 30.
39:30And we just try and keep our costs lean and mean
39:32like I did with potato parcel.
39:34And all of a sudden, it just went nuts.
39:36People were sending potatoes to each other
39:38all over America.
39:39I mean, it's a flyer,
39:41but there's something really sick about this.
39:44Sick in a good way?
39:45Well, it's just sick.
39:47But, you know, it's...
39:47This is a very tempting deal if you want to take a flyer.
39:50Yeah.
39:50Because it's like one of these things that's so silly.
39:53And I don't call it stupid.
39:54I don't think it's stupid at all.
39:55I think what you've done is something out of necessity
39:57that's working.
39:58But it's one of these things that seems so far-fetched
40:01and silly that it works.
40:02Todd, I am shocked he made a reasonable offer.
40:06I would love the expertise.
40:07I would love the help.
40:08And I understand your position.
40:09You've got to do the grind.
40:10I understand taking a chance on something.
40:11I'll help you with the social.
40:12I'll help you with the social.
40:14And you've got to do the work.
40:15What are you going to do?
40:1650,000, 30%.
40:17Yeah.
40:17Mr. Wonderful, you have a deal.
40:24Yeah.
40:24Yeah.
40:24Yeah.
40:26Yeah.
40:26No kid surprised who even thought about that.
40:29Trying to play hard to get.
40:30Yeah.
40:30That is really good.
40:31Thank you very much.
40:31Appreciate it.
40:32You guys are looking forward to working with you.
40:33Congrats.
40:33What's so crazy is I think I'm going to regret this stuff.
40:37Thank you so much.
40:38Good luck.
40:39I imagined the hesitation to Gertie because it's such a weird thing.
40:43But it works so well.
40:44I had a feeling that one of the sharks is going to take a chance.
40:47And I'm so happy it's Mr. Wonderful.
40:48Kevin, I never thought I would see you invest in a blow-up ball for dogs.
40:53That's the magic of Shark Tank.
41:03Next time on Shark Tank, Chip and Joanna Gaines, the power couple behind Lifestyle Empire.
Recommended
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24:36
0:30
42:00
54:49
2:38
50:18
51:44
57:12
57:25
56:13
58:45
57:30
1:08:45
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