00:00We are here at the world famous Pebble Beach Concorde d'Elegance and we have a very special
00:05opportunity today to see the first assemblage of all eight generations of the Rolls-Royce Phantom.
00:14With me here is the head of Rolls-Royce, Chris Brownridge. Nice to see you Chris.
00:18And to you. Thank you for spending some time with us. Tell us about the collection that we
00:22have here on the lawn at Pebble Beach. It is a showcase of the engineering excellence of
00:28Rolls-Royce combined with the superlative luxury. In 2025 we celebrate 100 years of Rolls-Royce Phantom.
00:36During that 100 years there have been eight different generations of this fantastic motor
00:40car and Phantom represents the absolute pinnacle of Rolls-Royce and the lineage is very clear. This
00:46is the longest standing nameplate in the whole automotive sector and Phantom is a remarkable
00:52motor car. If you've ever travelled in a Phantom, whether it's Phantom 1 through to Phantom 8,
00:57it's a memorable experience. Phantom has always been the perfect blank canvas for our bespoke
01:02craftsmanship and artistry. Rolls-Royce is a very successful business and our success continues to
01:08strengthen and strengthen. One of the trends which is very very clear and present for us
01:13is the growth and demand from our client base all over the world for more and more bespoke
01:19commissions of their Rolls-Royces. And to that end we've opened a number of private offices around the
01:25world where we have designers from Goodwood based in these private offices who can interact directly
01:30with our clients to create their remarkable masterpieces. We obviously work with our wonderful
01:35dealer network where we have 128 partners but when our clients want to break through the possibilities
01:40of a dealer commission that's where the private office comes to life and the demand through these
01:45private offices is growing year after year after year. One of the most important or fundamental facts to a
01:52house of luxury is we measure our success in terms of the value we create and what I mean by that is
01:57for our clients when we create a masterpiece like this for a client they really enjoy it and that's
02:02just creating value for them and of course the more complex these commissions are the greater the value
02:07we're creating for our business because in the last 12 months we've launched the Series 2 Cullinan,
02:13we've launched the Series 2 Ghost and just a couple of months ago we introduced the Black Badge Spectre which
02:18has been a huge success as well so there's an awful lot happening at Rolls-Royce.
02:25Our clients like an oasis this is what our research and their feedback directly to us tells us they
02:30want to feel calm in their motor car they don't want to be over faced with technology but they want
02:34to know that it's there and arguably I'd say in every Rolls-Royce there's always been cutting-edge
02:39technology but it's how you present it to the client so you make their Rolls-Royce a pleasure to drive
02:43they could just get into their car and drive it and enjoy it from the moment they start.
02:48We're very blessed to have a fantastic network of dealers all across the world we have 128 dealerships
02:54but we have the highest expectation of our dealerships and they have the highest expectation
02:58of us it's a very very strong partnership the reason that's very important to us is because the
03:04client experience is a core part of our product offer so it's not just the motor car it's the experience
03:09itself and so for every one of our dealers we expect every moment they spend together in
03:14the beautiful showroom environments to be one that the client really enjoys it's a place where
03:18clients feel comfortable and relaxed where they have conversations not processes every experience is
03:23curated and it's a very special moment from the second they walk in the door to the moment they
03:28drive off in their brand new Rolls-Royce.
03:32This is Phantom 8 Series 2 so this represents the latest and current incarnation of Phantom and when you
03:38look at the face of this motor car you know it's a Phantom from the presence of the Pantheon grille
03:43the presentation of the spirit of ecstasy and of course the dramatic monolithic design cues from
03:49the motor car it's a true thoroughbred. Behind me we've got every generation of Rolls-Royce Phantom
03:54that's a very special moment but Monterey is a very special event I'd argue it's probably the greatest
04:00car event in the world but more than that I think it's become like a luxury week and so it's a perfect
04:05place for Rolls-Royce to be so from my perspective to be here it's a great opportunity for us to
04:11spend more time with our clients and that's something that we really value at Rolls-Royce
04:15is what makes our brand particularly unique not just the beautiful motor cars we make but the
04:19experiences we deliver to our clients
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