The story of Phantom spans 100 years, and the entire world. Today, Phantom owners can be found in over 100 countries on six continents, with each individual motor car commissioned to satisfy both its owner’s personal tastes and codes of luxury, and the specific conditions and surroundings in which it operates.
Rolls-Royce Motor Cars reflects on some of the key locations, moments and people that have shaped Phantom’s development and philosophy from its launch in 1925 to the present day.
00:00At one minute past midnight on January 1, 2003, the first Phantom 7 emerged from the newly opened Goodwood Manufacturing Facility.
00:13A defining moment that marked a new era of Rolls-Royce motorcars.
00:19Now in Phantom's centenary year, that very motorcar has returned to the place of its creation.
00:27We celebrate this unique homecoming as a symbol of the enduring relationship between a motorcar and its maker.
00:37At Rolls-Royce, our commitment to each motorcar extends far beyond delivery.
00:44This special restoration project reflects how even two decades later our craftspeople apply the same level of artistry and attention that first shaped Phantom.
00:57Our master technicians apply profound expertise to preserve performance, restore brilliance and uphold its legacy in every detail.
01:11To care for a Phantom is to respect its origin.
01:17Designed to prevail through generations, a true testament to timeless craftsmanship.
01:25A century of connection, craftsmanship and care.
01:35A century of connection, craftsmanship and care.
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