Come il Qatar sta ridefinendo l'ospitalità attraverso l'arte, l'architettura e l'esperienza

euronews (in Italiano)

Come il Qatar sta ridefinendo l'ospitalità attraverso l'arte, l'architettura e l'esperienza  Dai TikTok ai vlog di viaggio, le staycation di lusso stanno vivendo un momento di grande popolarità. Ma dietro i commenti a caldo e i contenuti curati, un visionario sta prendendo in mano questa tendenza portandola in una direzione completamente nuova.  In collaborazione con Media City  ALTRE INFORMAZIONI : http://it.euronews.com/2025/09/24/come-il-qatar-sta-ridefinendo-lospitalita-attraverso-larte-larchitettura-e-lesperienza  Abbonati, euronews è disponibile in 12 lingue.

Transcript

00:00I love reading

00:06And reading by the pool

00:08Even better

00:09But here's the thing

00:11At this hotel

00:12The book isn't the only thing telling a story

00:14The space itself

00:16Has a lot to say

00:18In a city of towering buildings

00:23And jaw-dropping architecture

00:25Skylines aren't the only things changing

00:27In Qatar

00:28The next chapters of the country

00:30Are already being written

00:31Could the future of hospitality

00:33Be less about where you stay

00:35And more about what stays with you

00:37I'm Laila Humaira

00:39And this is Qatar In Motion

00:41Did you know that Qatar

00:48Has one of the highest numbers

00:50Of hotel rooms in the GCC

00:52According to Cushman & Wakefield

00:54The number of hotel keys in Qatar

00:56Hit a record of 40,000

00:58At the start of the year

00:59It's a huge milestone

01:01But an underrated trend

01:03In the tourism industry

01:04Is quietly driving a shift

01:06Staycations

01:08This trend has gone through

01:09A bit of a renaissance

01:11Staycations aren't just

01:13Simple getaways anymore

01:14People are seeking

01:16Meaningful experiences

01:17Even if it's just

01:19A day or two

01:20Well the newest additions to the

01:25Lusail skyline are these two imposing towers

01:28Which look like they have emerged

01:30From the shore's edge

01:31The facade itself is a statement

01:33A conversation starter

01:35Behind me is the Rosewood Doha

01:38Qatar's newest luxury hotel

01:40From the inconspicuous wooden box on the shelves

01:44To the light fixtures and vintage finds

01:46This hotel's approach to hospitality

01:49Is hidden in plain sight

01:51Nowadays luxury

01:54It's about relationship experience

01:57But not in your face

02:00You don't realise

02:01But everything is planned

02:03In this beautiful place

02:04And I think we have built that

02:06Into the Rosewood Doha

02:09And how we created

02:10That experience

02:12That represents Qatar

02:14On a modern canvas

02:15As one of the leading hotel brands

02:18In the world

02:18It's no surprise

02:20That the recent opening

02:21Has created quite a buzz

02:23So far the feedback

02:26Has been exceptionally good

02:28Part of that success

02:29Is on our first 60 days of opening

02:3290% of our occupancy

02:35Is coming from staycations

02:37So what's making the hotel

02:40The most talked about in town?

02:42Well let me show you

02:44Nearly 600 of these lush

02:48Modern and stylish sweets

02:50Asaya

02:52A members-only wellness club

02:54It has a dining area

02:56A pool

02:56A well-equipped gym

02:58And spa

02:59Among other things

03:00And a culinary collection

03:03Asian

03:04Mediterranean

03:04Seafood

03:05Pastries

03:06You name it

03:07But today

03:09I'm feeling peckish

03:11For some Peking duck

03:12Kumadam

03:13Is one of eight FMB offerings

03:15Here at the Rosewood Doha

03:17Inspired by 1920s Shanghai

03:19The restaurant was named

03:21After the fashion icon

03:22Madame Wellington Koo

03:24Blending vintage glam

03:25And elegant traditions

03:27Kumadam serves decadent specialties

03:29Like roasted duck

03:30Hand pulled noodles

03:32And tea ceremonies

03:33There's only one tea sommelier

03:37In the hotel

03:38And her job goes beyond

03:40Blending, brewing

03:42And serving specialty teas

03:44She's helping to keep

03:46The ancient ritual alive

03:48The art of tea making

03:50It's a traditional ceremony

03:53That has been in the Chinese culture

03:55For over centuries

03:56It's a way to show respect

03:58Between the host to the guest

04:01While the preparations may look simple

04:05Not all tea blends are the same

04:07And they're all sourced directly from China

04:10So we see the tea ceremony

04:13As a way of storytelling

04:15Rather than just serving a tea

04:17And a cup of tea from the pot

04:18So we have a tea sommelier

04:20That actually is in charge

04:22Of this ceremony

04:23And on training the team

04:24Because we want to make sure

04:26That everything has a meaning

04:27The hotel's interior

04:30Takes you on many different journeys

04:31But the exterior of the structure

04:34Also has its own lore

04:35The man behind the façade masterpiece

04:40Is very well known in Qatar

04:42Ibrahim Al-Jaida has designed

04:45And restored hotels, stadiums, mosques

04:48Community spaces and museums

04:50All around the region

04:51But this is his latest project

04:54That has been brought to life

04:56Tell us about the vision that you had

04:59Building the façade of the Rosewood Hotel

05:03Like corals coming out from the seabird

05:06Tell us about that vision

05:07In the past we look at

05:09Our architectural identity

05:11As a skin of a building

05:12But now with time

05:14And with the evolution

05:17Of the development of architecture

05:18In our region

05:19And in Qatar in particular

05:21We are sort of redefining identity

05:25Our nature's identity

05:27Our sand dunes

05:27And the sea is a very important part of our history

05:32Our ancestors were pearl divers

05:34So the depth of the sea is so important for us

05:39The treasures of the sea are so important

05:41So I wanted to utilize the coral reefs

05:47But put it into a context

05:49Where I still can screen the building

05:53Reduce the sun glare

05:55Yet in a story that really belongs

05:58To our environment

06:00To our identity

06:01Can you tell us a little bit more

06:03About the sustainability aspect

06:05That you looked into

06:07To make sure that those features

06:09Are in the building

06:11Well, sustainability now

06:13Is not a sort of a marketing thing

06:16For Lusail and for Doha

06:18It's a legislation

06:20An important part was

06:22How to reduce the sun glare

06:24Which we started talking about

06:26How the skin of the building

06:28Started behaving

06:29That's inspired by the corals

06:31Then you go a little bit more

06:33Into details

06:34Which your typical visitor

06:36May not see directly

06:38But how efficient is the water consumption

06:43How efficient is the electrical consumption

06:45In the past

06:45They tend to put a glass building

06:47And pump energy to cool it down

06:50Now with the screening

06:51You reduce that substantially

06:52How do you think architecture

06:54Will continue to grow

06:55And develop in Qatar

06:57And what do you hope

06:58For the next generation

07:00Of Qatari architects

07:01To follow in the legacy

07:03Of your footsteps

07:04A new vocabulary

07:05For this younger generation

07:07Is developed

07:09And I see the younger architects

07:10Are really getting inspired

07:12Of the vast sources of inspiration

07:17Whether it's our desert

07:19Or our sea

07:20The Tao

07:20So there is so much to dig in

07:23And to be inspired

07:25From

07:26Into our culture

07:27And that I think

07:29Is going to create

07:30A wonderful direction

07:33Into contemporary Qatari architecture

07:36Ibrahim's mission

07:37To preserve Qatar's architectural language

07:39Is echoed by Rosewood Doha

07:41The hotel made itself

07:43A canvas for Qatari artists

07:45To showcase their talent

07:47Tell their stories

07:48And display their heritage

07:50For the China wear

07:52We partner with Emerges

07:54And Emerges

07:55Help us to find

07:56Two local artisans

07:58Gada and Nur

07:59That both of them

08:00Have prepared the China wear

08:01For the residents

08:03And for the houses

08:05Aptly named

08:07Treasures of Land and Sea

08:08Gada Al-Qatar's art collection

08:11Displayed at the Rosewood

08:12Is among many of her works

08:14As she describes

08:15As very personal

08:16I did a collection

08:20Inspired by the marine life

08:22Of Qatar

08:22Each set

08:24Is a fish

08:25With its name

08:26And a corresponding pattern

08:27The hamur

08:29Is a fish

08:29That usually

08:30Is found

08:31Under rocks

08:32And you can find them

08:33Three to four meters

08:34Deep

08:35In the composition

08:37You will see them

08:38Sitting low

08:39On the plates

08:39The fish

08:41You know

08:41When you try

08:42And attempt

08:43To catch them

08:43They jump

08:44And so I tried

08:45To reflect that

08:46In the movement

08:47The balls

08:49And the curves

08:50Came from movements

08:51Of waves

08:51And the plants

08:53You find

08:53And corals

08:54You find in the sea

08:55I'm very deeply

08:57Connected to

08:58The sea

08:59And the ocean

09:00My great grandfather

09:01Was a pearl merchant

09:02And we live

09:04In a coastal city

09:04I grew up in a culture

09:06And in a tradition

09:09That is very oral

09:10So our history

09:11Is transferred orally

09:13And just between

09:14A generation

09:15Of my father

09:16And my grandfather

09:18So much has been lost

09:20So I'm trying to

09:21Create the things

09:22I wish I'd seen

09:23Or I wish my parents

09:24Have done

09:25For their moments

09:26In time

09:27And maybe

09:28In a hundred years time

09:30People can see

09:31Oh what Qatar was about

09:32In this given moment

09:33I think it's an artist's

09:35Responsibility sometimes

09:36To reflect that

09:38I thought

09:40Of creating a collection

09:41That instigates

09:42A conversation

09:43Between people

09:44The idea

09:46Is to create

09:48Its curiosity

09:50And beauty

09:51Merged together

09:51For people to learn

09:53Something

09:53Especially about Qatar

09:55They don't get to see

09:56Or learn from

09:57Anywhere else

09:58I would like to

09:59Continue

10:00My work

10:01In showcasing

10:02My culture

10:03Both Arab

10:04And Qatari

10:05In documenting

10:06And archiving

10:07Architecture

10:11And art

10:12Two key pillars

10:13For building

10:14A unique

10:15Hospitality experience

10:16But how will

10:17The industry

10:18Continue to evolve

10:19And what role

10:20Does Qatar play

10:21On the global stage

10:23Well I'm putting

10:23Those questions

10:24To Hospitality Qatar

10:25The premium

10:26Hospitality events

10:28Gathering industry leaders

10:29Stakeholders

10:30And innovators

10:31All in one place

10:33Hospitality Qatar

10:34Marks its 10th edition

10:35Next month

10:36And I caught up

10:37With the organisers

10:38Ahead of the festivities

10:39Qatar as a state

10:45And subsequently

10:47Qatar tourism

10:47As an authority

10:48They have a very

10:49Ambitious plan

10:50To turn Qatar

10:51Into a top

10:52Touristic destination

10:53By 2030

10:54By hosting

10:55Almost 7 million

10:57Visitors

10:57By then

10:58The exhibition

11:00Is trying to

11:01Accompany

11:02This growth

11:02This development

11:03We are focusing

11:05More and more

11:05In the past two years

11:07And going forward

11:08On the skills

11:09Aspect

11:10On the technology

11:11Aspect also

11:12To go towards

11:13A smarter

11:14Greener

11:14More sustainable

11:15Industry

11:16For the very first

11:18Time ever

11:19Actually

11:19Hospitality Qatar

11:20Is going to host

11:21The bookies door

11:22Competition

11:23Chefs from

11:24Different

11:25Institutions

11:26On Qatar

11:26Are going to compete

11:27To select a winner

11:29Who is eventually

11:29Going to represent

11:30Qatar culinary scene

11:32In the regional

11:32And hopefully

11:33In the final

11:34Later in 2027

11:35Well it's clear

11:41That Qatar

11:42Is creating

11:43Something special

11:43At the intersection

11:44Of hospitality

11:45Tourism

11:46And architecture

11:47Embracing trends

11:49But elevating

11:50The experience

11:50To stay ahead

11:51Of the curve

11:52That's all for now

11:54But thanks for watching

11:55Qatar in motion

11:55See you next time

11:56See you next time

11:57To be continued

11:59To be continued

12:00To be continued

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