L’Innovation by Design Summit di Doha svela il futuro della creatività
Creativi provenienti da tutto il mondo si sono riuniti all’Innovation by Design Summit di Doha per esplorare come IA, sostenibilità, moda e architettura stiano ridefinendo il design, confermando il ruolo del Qatar come protagonista del futuro della creatività.
In collaborazione con Media City
ALTRE INFORMAZIONI : http://it.euronews.com/2025/10/09/linnovation-by-design-summit-di-doha-svela-il-futuro-della-creativita
00:00This is not just about design from a single sector or a single industry, we have people from across the board, artists, developers, filmmakers, jewelry designers, and I think that really offers us a holistic approach into what design can bring to life, to an equation.
00:21Doha is rapidly becoming a global hub for creativity, and the Innovation by Design Summit is proof.
00:27But it's more than just a celebration of design. It's a launchpad where bold ideas turn into real-world impact.
00:37This interactive forum has quickly become a must-attend event, bringing together the brightest minds in design, business, and innovation.
00:45Doha Design District is one of the initiatives that can share a property initiative to enhance the design talks and also to be the catalyst for the movement.
00:53We need to engage the young talents with the new ideas and also to support them and create this platform to come up with a solution how we can solve a number of issues,
01:03that is tackling architecture, sustainability, technology, product design, tourism.
01:10This year's edition highlighted how new tools like AI and quantum computing are redefining the creative process.
01:17Geron Vandermost creates art pieces that have been exhibited in museums worldwide.
01:23This age which we're at, this fully digital age, you know, I believe in the power of events like this,
01:29which truly are about, you know, human connection and human engagement together again.
01:34And I'm an artist, digital artist, working with all sorts of new technologies.
01:37What you do is create installations, so computer systems that can create images on their own.
01:44So this could be all sorts of new versions of old master paintings that are created by artificial intelligence.
01:51But also a bigger project that I worked on over the past two years is that we use artificial intelligence
01:57to create Prada-like commercials for potatoes and broccoli.
02:03And that's AI is creating all sorts of luxurious imagery based on these vegetables.
02:09Beyond technology, tough conversations were had, tackling architecture, sustainability, tourism and product design.
02:17Speakers emphasized that innovation isn't just about aesthetics.
02:20It's about solving some of the world's most pressing design challenges.
02:23Too many offices in Kuwait and in the region offer the same services,
02:27sort of this kind of traditional engineering approach.
02:30We wanted to kind of step into the shoes of a more boutique-focused architectural studio,
02:36more aligned with higher-end design,
02:39and something that I thought was missing in the region and in the markets.
02:43Panelist and Saudi content creator Manal Marvelous brought her unique perspective to the summit,
02:48drawing on her experience in fashion and lifestyle.
02:51Even though they're from, like, different sectors, from, like, the design perspective,
02:57it was very informative, very helpful for me.
03:00Today I'm going to talk about, like, content creation and how to deal with brands
03:04and how to add the human side with the creative side in your content.
03:09I create content strictly around fashion and lifestyle.
03:13I don't have a team. I have myself.
03:16I made pants out of, like, bandanas.
03:18I cut bandanas and I created, like, actual functional pants.
03:22I created an outfit for a Saudi actress, Kharia Abulaban.
03:27Me and my friend, we used threads, and we tied them together in, like, a big fishnet,
03:32and we created a full jacket, a very colorful jacket.
03:35And we created it that way so when she moves or dances, everything moves with her.
03:40The summit attracted some of the most creative visionaries in the industry,
03:45including Christelle Bashara, a boundary-pushing contemporary artist
03:49known for her captivating, multidimensional works.
03:53Christelle's bold artistic vision has earned her global recognition,
03:57with collections showcased from Tokyo to Miami.
04:00I create limited editions, and I went beyond the canvas to create immersive experiences,
04:07taking my art into immersive spaces that surround people
04:11and creating projects, very immersive projects.
04:15I combined a unique style that works perfectly digitally and traditionally.
04:20So technology for me, it serves to evolve and develop my work in my business as an art studio.
04:27The most expensive, it would be around $16,000.
04:32It's an original painting.
04:34But then the second most, it's one NFT that went to $13,000,
04:39and this is for a digital file.
04:42From sustainability to social impact,
04:44this year's Innovation by Design Summit brought bold ideas to the forefront,
04:49making one thing clear.
04:50Cutter isn't just showcasing design,
04:52it's using it to drive business, innovation, and a vision for the future.
04:57It's through the future.
04:59It's beautiful.
05:00You said you can't see an AI,
05:01but what do you think we fourth favorite is to consider an AI.
05:02You live in a way of seeing these ideas on the role,
05:04it's interesting for the development of the versus OF creative efforts.
05:06And, in fact, there's been an AI.
05:07So, we talk about, in fact,
05:09that now it's part of the versus strategy,
05:10and then we talk about the ability to preserve yourself,
05:13and we start the purpose of overcoming you.
05:14So, as I gilt the role,
05:16we start to reveals other things and make it into chaos.
05:19So, I papel to new UAVD
05:22is to doubtful,
05:23as I can not see the software everywhere I can continue.
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