00:01In un paese in cui tradizioni e modernità in cui studiare il mondo,
00:06questo ciò che aggiungi molto a l'immagine delle persone in questa area.
00:13In un paese in cui tradizioni e modernità interesse,
00:17la design ha diventato un modo di connectare il pasto con il presento e il futuro.
00:21Qui, a Qatar's Mesherib downtown Doha,
00:24tradizionali formi di design sono trovando nuove mani di espressione.
00:31In un'architettura a l'ornamento,
00:33i patterni sono all'aroundo.
00:35Ma cosa succede quando design,
00:37rooted in tradizioni,
00:38sono re-imagine per il mondo di oggi?
00:41At the Doha Design District,
00:43a new exhibition explores
00:45come geometrii e strutture
00:47possono creare la charactera di un paese.
00:50A Qatar and Patterns
00:52presenta 15 forms
00:54del Sherib's design.
00:56Vocabulari
00:57attraversi
00:58attraversi
01:26attraversi
01:27attraversi
01:54attraversi
01:56attraversi
01:56in attraversi
02:26la cultura,
02:26che non era disponibile per tutti gli altri.
02:31Mi sento che tutti utilizzano quasi la stessa patente,
02:37che significa che generazioni dopo generazioni
02:42stanno utilizzando questi patente
02:45e stanno apprendendole da loro precedenti.
02:48I want to increase the awareness about our culture, about our identity.
02:57Across Qatar, traditional forms of design
03:00are being adapted into new environments
03:02from public spaces to commercial opportunities
03:05like this new design exchange initiative
03:08launched by the British Council
03:10and luxury retail homeware firm Liberty.
03:13Design is a silent ambassador, a silent diplomat
03:19that actually translates all these distinct cultural stories
03:23to shared experience.
03:25This residency program starts here in Doha
03:29asking designers to look to Qatari culture and heritage in fresh eyes.
03:34I believe it's a historical moment
03:36because this residency will lead the way for one or two designers
03:43based in Qatar
03:44and will create a global pathway for their patterns
03:48to be part of Liberty Home Catalog in 2028.
03:52The tie up between the UK and Qatar
03:55blends the old and new, familiar techniques
03:58but with fresh applications
03:59and a design identity that continues to develop.
04:03I like to express my culture through my artwork.
04:06I really like to work with florals.
04:09And Qatar is, okay, it's a desert
04:12but it's really, really rich with its flowers and desert flowers.
04:17It doesn't get represented much.
04:20I really do want to learn how to incorporate art into patterns
04:26and how to actually create it and the process.
04:29How do we choose the colours?
04:31What will work?
04:32What will not work?
04:33And Liberty has a history of that.
04:36So I'm really excited to learn a lot from them.
04:40Masharab Downtown Doha has proven that creativity and design
04:44doesn't have to choose between preserving tradition
04:47and embracing change.
04:49Sometimes the way to keep tradition alive in a meaningful way
04:53is to give it space and a platform to evolve.
