went all-in on a $120,000 coaching program
— and let’s just say,
I learned some very expensive lessons. If you're considering a high-ticket mentor, this is the video you need to see first.
How I leveraged debt and ROI analysis to justify a $120,000 coaching decision.
Here’s what I got for $120,000 from a high-ticket coach...
#BusinessCoach
#HighTicketCoaching
#EntrepreneurLife
#OnlineBusiness
#CoachingIndustry
#BusinessMentor
#WealthMindset
#StartupLife
#FinancialFreedom
#RealTalk
#HonestReview
#SixFigureBusiness
Follow for more no-BS takes on online business and investing in yourself
— and let’s just say,
I learned some very expensive lessons. If you're considering a high-ticket mentor, this is the video you need to see first.
How I leveraged debt and ROI analysis to justify a $120,000 coaching decision.
Here’s what I got for $120,000 from a high-ticket coach...
#BusinessCoach
#HighTicketCoaching
#EntrepreneurLife
#OnlineBusiness
#CoachingIndustry
#BusinessMentor
#WealthMindset
#StartupLife
#FinancialFreedom
#RealTalk
#HonestReview
#SixFigureBusiness
Follow for more no-BS takes on online business and investing in yourself
Category
📚
LearningTranscript
00:00I'll admit, paying $120,000 a year to a business coach sounds a little ridiculous, but I did it.
00:06The question is, is it worth it?
00:10This is $120,000. It feels like a lot more than it looks.
00:16I paid $120,000 to learn what I'm going to tell you about in this video.
00:20It's free for you. It's my favorite.
00:23Meet Jordan, a coach to CEOs, a CEO himself, grew the Motley Fool to hundreds of millions,
00:28and also ran the fastest-growing media company I could find, a company called The Hustle,
00:33that then got sold to HubSpot.
00:35He's a stud, and now he's going to be both of our studs because I hired him
00:38since I was struggling in a few areas of my business and basically life priorities.
00:43But after a year, I realized, holy hell, this guy is good, and not just for CEOs.
00:48He's good for any of us trying to achieve something.
00:51Because I've been an operator my whole life, everything we talk about, you know, I've done, I've experienced,
00:56and if I haven't, I can put myself in those shoes, and I'm doing it totally objectively speaking
01:02because I don't, you know, I don't really have a skin in the game,
01:04and so my incentive is just to be honest with you.
01:07So I begged him to publicly let me share his stuff, so I thought, let's steal his homework, shall we?
01:15First thing he taught me is focus will unfuck you.
01:18Your biggest problem is you're already so distracted you don't even know what you want.
01:22Overwhelmed from clicking from screen to screen, your text blowing up, your to-do list drowning you.
01:27It's just a lot.
01:29High performers tend to get really frustrated when you throw way too many things at them
01:34because the best businesses in the world and the people that are the most successful
01:38can do one thing that they're focused on for, like, an extended period of time.
01:44Like, endurance and focus, I think, is actually underrated.
01:48So he gave me this list. Amazing. It's called this one thing list.
01:52Basically, you choose one thing that if you get it done that day or week, it makes everything easier.
01:58You keep everything not on that list off of your to-dos for the day,
02:03and you focus on the 80% solution that can be driven by the 20% action.
02:09Check this thing out.
02:10What one thing, if you accomplish it, will make everything else you do irrelevant or really, really easy?
02:15I realized a couple of these for me. Hire a head of acquisitions.
02:18I need to build out our holdco faster.
02:20These others then get moved to the next up things.
02:24And before I decided that my one thing is absolutely true, I have a little check on it that's,
02:28are you really f***ing sure?
02:30Because most people will replace the important with the urgent, and the two are rarely the same.
02:35So you need to focus not just on the thing that's hitting you in the face continuously,
02:38but on the thing that will actually deliver you the life, the goal, the win that you want.
02:42Who, not how.
02:45Every problem in your life is not a how problem.
02:47It's a who problem.
02:48He told me rather than trying to figure out how to do something,
02:50you're better off finding who can help you do it.
02:53He literally threw the book at me.
02:56Just kidding.
02:57It's not this book.
02:57It was a different book called Who, Not How.
02:59But he did make me read every single page of it.
03:02If you want to lose weight, who could help you?
03:04You want to make more money by being better at sales,
03:06who do you know who sells more than you?
03:08Go steal somebody else's 10,000 hours.
03:09By the way, that someone, when you don't have any money, can just be a friend and free.
03:15And then when you do have money, that someone should usually be a hire or a coach.
03:19The more money you start making, the more people you hire who become your army of who's.
03:23Most of the time, it's a accountability issue or an ownership issue, which gets back to who.
03:29So it's like, you know, oh, we're having trouble.
03:32Sales are down this month.
03:33Okay.
03:33Well, it's usually the issue isn't just tactical.
03:37You can tweak this lever, tweak that.
03:39But it's who is responsible for that.
03:41Making sure that that person understands their responsibility and their accountability.
03:45And that there's clarity around it.
03:46So typically where I find that things fall down is where either nobody's accountable for something.
03:52Or more likely is when everybody is accountable for it.
03:54So everyone's like, oh, yeah, I think that's me.
03:56But it's also her.
03:57And it's also him.
03:58And then they just started.
03:59So they're doing some of that, too.
04:00And it's those are usually the scenarios where you have a problem.
04:04I think this one has made me more money than any other.
04:06And he calls it niche experts create big returns.
04:10I hire specialized consultants who have already won in each industry.
04:13The idea is hourly pay instead of salary.
04:16Weekly calls leads to, I don't know, 10 million plus in revenue.
04:20I hired one consultant for YouTube, 500k subs in six months.
04:24I hired one newsletter consultant, 250k subscribers in one and a half years.
04:29Jordan was actually one of these.
04:30So he gave me the best advice broadly, but also hugely niche advice on newsletters, growing them, media teams.
04:38And then I steal his 10,000 hours instead of doing it myself.
04:42If I can tell you something for sure.
04:44Values eat tactics for breakfast.
04:47Value speed instead of task management.
04:49You value innovation instead of tracking.
04:52You value attention to detail instead of micromanagement.
04:55When you turn the things you want done into values as opposed to to do's, it translates to less oversight, meaning you have to watch everybody do every single thing.
05:04And this small change not only will change the way that you act, but will also change anybody on teams that you manage or work with.
05:10I got to interrupt the video for this.
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05:53That's just two less coffees.
05:55The cold, hard truth is that tomorrow isn't guaranteed, but you can protect your family's future today.
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06:04This one we workshopped together.
06:06Don't set goals, set sacrifices.
06:08He basically said goals are overrated.
06:10Instead, you want to say, what are you willing to give up in order to get the things that you want?
06:15If you want to make $100,000 a year, are you willing to give up the fear of negotiating with your boss?
06:20Are you willing to give up the fact you're going to have to work nights and weekends to do it?
06:23Are you willing to give up the fact that you might have to put in 1,000 resumes in order to get a job that gets you to $100,000 a year?
06:30Most people set goals, and then they don't realize that those goals require a payment.
06:35Every single goal has a price.
06:37Now, when I set goals, they look like this.
06:39It basically is, hey, I want to hit 250,000 subscribers.
06:42I'm willing to spend $10,000 to do that.
06:45I'm willing to work on my newsletter for five hours every weekend, even though nobody else is going to.
06:51And I'm willing to hire one person part-time who's going to help me achieve these goals.
06:55Say the things you're willing to do, and it turns out that the things that you want, they accept the payment.
07:02Have your North Star of what you are trying to achieve.
07:05And so then you have to ask yourself, when all these other interesting things come at you, you could be like, ooh, we could actually go launch a syndicate.
07:13We could actually do a lot of work with potential partners and sponsors.
07:18Is that something that would help guide you towards that North Star?
07:22And if the answer is no, it's like, well, maybe you shouldn't do that right now.
07:25I think it's just hard to do that because there's so much exciting shit to do.
07:29I think that that's where a lot of entrepreneurs end up kind of failing because they're getting distracted.
07:34They're doing too many different things.
07:36The thing is, you won't be able to do all the things that you want to do.
07:38So you got to pick.
07:40The problem is you have so many things you want that you aren't sure what you should do next.
07:44So if that's you, he introduced me to this thing called the Upside-Downside Matrix.
07:48Let's do a live decision matrix so you can see how this works.
07:51How about this?
07:52Should I subscribe to Cody's YouTube?
07:55Should I not subscribe to Cody's YouTube?
07:58Bad idea.
07:58I can already tell you how this works, but let's just play this game out.
08:02All right.
08:02So first we've got upsides, then we've got downsides, then we've got remedies.
08:07Things you can do to minimize the upsides or the downsides of a decision.
08:11Here's the pros to should.
08:13I will be rich.
08:15I will be smart.
08:17That's your big brain.
08:18I will be really, really good looking.
08:20That's you in the mirror, right?
08:22These are all the things that I could get as a benefit of subscribing.
08:25If I don't get this, I will, I don't know, have more time to walk.
08:28Netflix and chill.
08:29I will subscribe to, I don't know, another channel where they give away a bunch of free
08:35stuff and I can spend my time watching that instead.
08:38Now, what are the downsides to doing it?
08:40Well, if I subscribe to her channel, maybe I can't subscribe to other channels.
08:43So it's options.
08:45Too many of them.
08:46If I subscribe to this channel, maybe I won't have time to create my own content.
08:50So content doesn't happen.
08:52Then you have the remedies.
08:54Well, how could I both do the thing that I want to do, subscribe to the channel and not
08:58have the downsides of decision that I'm going to make?
09:01The remedies for this could be something like, well, how about I create content first and
09:07then I watch the channel.
09:09So I only get to watch the channel if I create my own content first.
09:12Or I get to subscribe to her channel every time I unsubscribe from another channel.
09:19The point of this is you start to think about your decisions with pluses, minuses, and then
09:25things to manage the two.
09:26It becomes really clear once you do it this way what the decision should be.
09:32Now you know what you want to focus on.
09:34The problem is you, like me, probably have a slew of crazy ideas that still come to you
09:38in the dead of the night.
09:39They keep you up, you can't sleep for thinking of them, or they're just random and you don't
09:43know where to put them.
09:44We started something called the Someday Maybe List.
09:47The Someday Maybe List is basically a list of stuff in this parking lot that maybe one
09:52day I'll eventually go and take some of those cars for a ride, but in the meantime, I'm just
09:56going to keep them there to keep my crazy at bay.
09:59This has helped me so much.
10:01I keep it on my phone.
10:01Anytime I have a crazy idea, I put it in there, and then I get it out of my head and into
10:05this list.
10:06Here's the rub.
10:07So while you try to achieve something, people are going to try to tear you down.
10:11He taught me this thing called be comfortable in the back seat, which basically means they
10:15stole your words.
10:17Okay.
10:17They took your idea, whatever.
10:19They didn't give you credit.
10:20No big deal.
10:21What happens is it all comes around.
10:23You can always take a back seat, not have to be in the driver's position continuously
10:27and realize that you guys are both going forward in the same direction.
10:30So let all of the people who steal your ideas, who take the credit, who push you in some way,
10:36shape, or form, let them drive for a minute because what happens is they drive you faster
10:39to your destination.
10:40It doesn't actually matter.
10:41Be easy to find, hard to reach.
10:45So each day, the average person gets 41 texts, 100 emails, five phone calls.
10:50If you respond to each, that takes an average of, let's call it three minutes, that's seven
10:55hours a day.
10:55Then you add all the tweeting, Instagramming, YouTubing.
10:57It's pretty easy to find yourself overwhelmed.
11:00I mean, I end up getting thousands of DMs and texts and emails per day.
11:03The harsh truth is there's just not time.
11:05It's overwhelming unless you own the fact that you don't have to respond to everybody.
11:11How do you decide why or why you're not going to respond to somebody?
11:15I think about my goals and my anti-goals.
11:18If you're feeling overwhelmed about what to respond to one way or the other, I go back
11:22to keeping the main thing, the main thing.
11:24So if I have my anti-goals, they are things like being an employee, selling other people's
11:28products, speaking for free, fucking coffee meetings.
11:32My actual goals are, I want to grow my company.
11:35I like hot yoga.
11:36I want to help a few people who are going to actually build, and I'd like a bubble bath
11:40every once in a while.
11:42If anything that comes in front of me doesn't hit one of my goals and hits an anti-goal,
11:47it's a no.
11:48And no is a full sentence.
11:50One of my friends, Alex Ormosi, literally will text me sometimes to help me get better
11:54at saying no, just screenshots of him saying the one word no with a period at the end
12:00to people asking him things.
12:02That is a pro move.
12:04If you don't use those two letters, other people's goals become yours.
12:09So you're hard to reach, but you still want to help people.
12:12You're going to get asked a lot of the same questions constantly on your rise to expert.
12:17I started creating first free products, then paid products, because I got asked the same
12:23questions over and over again.
12:24How to start investing, how to buy a business.
12:26My best work is not me answering one-off emails and setting meetings to answer the same questions
12:31452 times.
12:32Neither is yours.
12:33So if you're doing something more than three times and has more than three steps, start
12:38thinking about, can this be a blog, a Twitter thread?
12:40Can I create a product?
12:41Hell, write a book.
12:42Then the secret, when someone wants your time, you tell them.
12:46Oh yeah, I wrote something on that.
12:48Here it is.
12:49Check it out and let me know what questions you have after that.
12:52Only about one in 10 people will actually follow up.
12:54If they want you to do the work for them, they should do some work first.
12:59The second tip is, as you create deeper and bigger content on the subject, you will literally
13:05have so much more value delivered to a human if you create it than if they one-off pick your
13:11brain.
13:12Either way though, whether they respond or not, you protect your time as opposed to have
13:16somebody take it away from you.
13:18If you guys want to see any of these tools that I think are going to lead us to becoming
13:22a hundred million dollar media team, you can click the link below.
13:25We have a bunch of these free for you guys.
13:27You can just download them.
13:29This doc, I love.
13:30I call it my transfer stress doc, but what it actually is, is my weekly one-on-one doc.
13:35I check in with my employees every single week on the core KPIs, which means the things that
13:41they're supposed to deliver each week.
13:42If they are yellow, aka at risk, green, aka going to hit them, or red, not going to hit
13:49them.
13:49They fill out this weekly one-on-one document for me, and this weekly one-on-one document
13:54then gets uploaded continuously to the same document.
13:57So if I see I have an employee that five, six, seven weeks in a row isn't hitting their KPIs
14:01because everything's red really quickly, I know there's a fire there.
14:05Simultaneously, if I was an employee, I would use this exact same document.
14:08You are going to put yourself away from all the others if you proactively send your manager
14:13a weekly one-on-one agenda that basically says, hey, here's what I'm working on, the five
14:17things that matter in my job, here's what I think's at risk, here's where I think I'm
14:20going to crush it, and here's where we're definitely going to fall behind par.
14:24I find that if you want people to work really hard for you, not clock in and clock out 40
14:29hours a week, if you really, really want people to work hard for you, you also have to care
14:33about them a lot, and you also have to really be there for them.
14:38And for me, that just means building really, really true, genuine relationships with people.
14:44And you can't just do that by checking in monthly, by making sure that you're removing blockers
14:51and helping people prioritize.
14:52You have to know what they care about.
14:54You have to know, are they trying to build a family?
14:56Do they want to redo their kitchen?
14:58Are they going through a divorce?
15:00You have to build those relationships.
15:03By doing that, you also get the best out of people.
15:07And then when you inevitably are going to have to ask a lot of them, they're happy to do it
15:12because you've built like a really solid foundation.
15:14Last little secret for you.
15:16This thing looks like a lot, but it is so valuable.
15:18So this is my scorecard.
15:21Basically, Peter Drucker said, what gets measured gets managed.
15:24And this is true.
15:24If you don't pay attention to it, it won't grow and succeed.
15:28You don't get rich by accident, just like you don't get a six pack by accident.
15:31This scorecard has all the things that are important in my business.
15:35It could be in your life.
15:36And I track them each and every single week.
15:38On each Friday, I reviewed the scorecard, inputting the metrics that matter and figure out, did
15:42I achieve what I wanted to achieve this week?
15:44You don't have to pay somebody $120,000 to be your consultant.
15:48I just did it for you.
15:49You can break down all of these specific actions.
15:51But what I will tell you is for every Steve Jobs, there's a Steve Wozniak.
15:55There's somebody behind the scenes that was the expert in the thing that they wanted to achieve.
15:59I would tell you, go find your who.
16:01Because you can either pay to win with your limited hours on earth, of which you can't
16:06make any more, or you can pay cash to trade for somebody else's.
16:10I like the second option.
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