- 2 days ago
Hi,
I'm Adeel
I'm content writer
I am from Malaysia. Currently Living in Pakistan.
I'm former management consultant and grad from California turned solopreneur in New York City,
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I'm Adeel
I'm content writer
I am from Malaysia. Currently Living in Pakistan.
I'm former management consultant and grad from California turned solopreneur in New York City,
Must Watch
Share | Like | Follow
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LearningTranscript
00:00Stop earning with your time, start earning with your mind. There are nine things to stop doing
00:05in 2024 if you want to be richer than 99% of people. Everybody's going to tell you all the
00:10things you should do. We're going to tell you what you shouldn't. If you do the small things,
00:15those small things compound into the big things and the big things compound into your bank account
00:19directly. You can compound the things we're talking about, especially like the last three,
00:25which I think are more controversial into literal zeros in your bank account. In fact,
00:30I kind of think it's the only thing that matters. It's not actually the tactics and investments you
00:34make. It's what habits you choose that most people refuse to choose. And that's what these nine
00:38habits are all about. Stop earning with your time, start earning with your mind. Here's the reason
00:43why. When you earn with your time, you can have only a linear growth because every job usually increases
00:52by three to 4% per year in salary range. When you earn with your mind,
00:58you have a limitless upside because your ability is not constrained by the numbers and hours in your
01:05day. Let's break this down a little bit further. So when you earn with just your time, this is how
01:10that actually works. In the beginning, the only thing that you can focus on is, wow, salary, lowest level,
01:18slowest growth. Then you can get to a level where you have bonuses. You make more if you hit XYZ goal.
01:26Then eventually, maybe you could get into something like a profit share or a revenue share. And then
01:31finally, at the peak pinnacle is equity because at the equity level, it's not always tied to your time.
01:37These are the layers of working for time. So here's an example about how you would do this.
01:43So in the beginning, you might sell your time by the hour, right? Let's say you're a consultant for X,
01:50Y, and Z. Then you might sell your time in groups. Instead of having one person on the call,
01:57you have three people on the call. And then you might sell your time to many people by doing what?
02:06Creating something once and selling it continuously. So maybe that means that you have a course that you
02:12sell. Maybe that means you have a book that you sell. Maybe that means that you have a product
02:16that you sell. But it's no longer tied to you the one. It is tied to you the thing. Once you divorce
02:23your time from the money that you earn, you have exponential return. And that's how you earn with
02:28your mind, not with your time. Go down field and we hit the field goal. Touchdown basket hoop.
02:36Stop living like a mess or you will be a mess, especially when it comes to your desk. How do you
02:42become more productive every single day at your desk? It turns out 94% more productive is what
02:47humans are who actually have clean workspaces. People who have messy desks are more often depressed
02:53and tired. But the question becomes, how do you do this? Really easy. Five minutes in the morning,
02:57five minutes in the evening. When you start work, you start clean. If there's anything messy on your
03:02desk, you clean it out before you get started. At the end of the day, I don't close out until my desk is
03:06also clean. And then I kind of like to have this power of ritual. So every single time I start working,
03:12I have a cup of coffee.
03:16I light a candle because I'm a nerd and I like the smell. I usually have flowers or a plant on my desk.
03:21You can pick it from your yard. It doesn't have to be anything fancy. And I have a set pen and a
03:25pad of paper I use every single time. That's it. Once you get into a routine and you have a workspace
03:30that is set, then your brain gets trained that when you go here, you do work. If you want to get rich,
03:36start with cleaning up your finances. If you want to get productive, start with cleaning up your desk.
03:41Cleaning equals a really underrated hack. Now I actually have to pick this up because I'm supposed
03:46to do the things that I say I do. Shrink your frame. Decrease the time you think about something
03:51to the time you act. So Parkinson's law is basically an old adage that work expands to fill the time
03:57allotted for its completion. He tells the story of a woman whose only task in a day was to send a
04:02postcard. That should take a busy person, I don't know, three minutes? But the woman spent an hour
04:07finding the car, a half hour looking for glasses, 90 minutes riding the cart, 20 minutes deciding
04:13whether or not to take an umbrella along on her walk to the mailbox, and on and on until finally her
04:17day is filled. Which is like a little bit funny, but something that we actually do in real life as
04:22humans too. Now there's something else called the Akrasia effect. This is another reason
04:27why we procrastinate. So Victor Hugo, famous author, in 1830 was in front of a terrible deadline.
04:34Twelve months earlier the author had promised his publisher a new book, but instead of writing he
04:39spent that year messing around, having guests over, delaying his work. The publisher, frustrated
04:44obviously, set a deadline less than six months away for the book. Hugo came up with a crazy plan. He
04:50collected all of his clothes and asked his assistant to lock them away. He had nothing left to wear,
04:56except a pink shawl, which like me. He basically stayed in his study and wrote intensely during
05:01the entire winter. The Hunchback of Notre Dame was then published two weeks early in 1831. Akrasia
05:08is the state of acting against your better judgment. It's when you do that one thing, even though you
05:13know you should be doing something else, if you can figure out a way to fight against Akrasia, your version
05:18of the large shawl and no clothes, then you become part of the 1%, not the 99%. But how? One of my
05:26tricks to this is to break societal norms. You know how everybody always says, I'll get back to you about
05:30that next week. I don't allow that at my company or for myself. Instead of ever saying get back to me
05:35next week, I say, how could we get back to me in 24 hours? How could we shrink seven days into 24 hours?
05:40Because that means I don't have to be smarter, richer, or better than any of my competition. I'm
05:45just faster. I write how long every task should take. This is a 15 minute task. This is a two hour
05:51task. And I ask my team continuously, how long did you spend on that? And so when you name the task,
05:56you limit the time that you can spend on the task, and you set yourself a deadline,
06:01you've created your own version of the large shawl.
06:03The paper cut problem. Too many small yeses, they'll bleed you. So think about it like this. You get one
06:10paper cut, it's not going to kill you, right? It feels awful. I hate those things. But now imagine you
06:15continue to do it again and again and again. Every time you say yes to something, you are bleeding a
06:19little bit of energy, a little bit of attention, a little bit of focus. And what I realized is I was
06:24saying yes to way too many things. And because of that, nothing was ever really getting fully done.
06:28Maybe it was getting halfway done, or it certainly wasn't my best work ever. And that's the same thing with
06:33paper cuts. They will slowly bleed away your productivity by you lying to yourself and saying
06:38that distractions are actually not that big of a deal. But actually the numbers show us
06:42that we are 40% less productive when we multitask on average. Everybody is. But the question becomes,
06:48how do you stop? Time block your calendar. This basically means you keep promises to yourself
06:53and to your calendar. And on here you can see on Wednesdays is my call days. This is like nine and a
06:58half hours of meetings. I don't ever not show up for a meeting that I say I'm going to. And so it's
07:03the same thing when I write a task on my calendar. On Tuesdays I don't have calls and I focus on a
07:08specific task. Like here we're looking at deals or here I'm writing a book. I'm not doing anything else
07:14but writing the book during that segment. Keep a promise to yourself and it turns out that paper cuts
07:19can't distract you. Next is use the guide like the one thing. I love this book. It's from a friend of
07:24mine Jay Papasan all about the one thing. Focusing on the one thing that will change everything that
07:30if you do it it will make your life easier. Get a focus kit. Here's mine. It's to make sure that you
07:36don't get distracted. In it is water with electrolytes and the specific focus powder. Ear plugs or air
07:42buds so that I can listen to music. Usually I listen to lo-fi house music. My to-do list and that's it.
07:48Wait you're writing a book? Stop relying on motivation. Start relying on discipline. I learned this one
07:54from our good friend Jocko. When you use motivation only it's like you get filled once. You listen to
08:00somebody like Jocko. You listen to Tony Robbins and it fills your cup for week one. The problem is
08:05that decreases over time and every moment you get further away from motivation is a moment you want
08:10to do it less. Here's the difference. If you do it with discipline instead discipline actually the
08:15opposite happens. So in the beginning you don't have a lot of discipline. You don't wake up every time
08:19at 6am like you're going to. You don't go to the gym every single day but every time you do it builds
08:24up a little bit more and a little bit more reserve until at the end of let's say that same five or six
08:30week period you're full because discipline is learned and then it is ingrained and then you continue to
08:37earn it every single week as opposed to motivation. You have to go to somebody else to get it. A lot of
08:42people feel like everything that they're doing doesn't stack up. There's this long period where nothing
08:48happens and everything is pointless but they don't realize that on the other side of pointless is
08:51actually where all the acceleration happens. I call it the 33 percent rule which is you need to be the
08:56type of person who picks three things a year so 33 33 33 that you execute on for at least one calendar
09:03year and if you can do that you'll shock yourself because most humans can't even commit for a week.
09:10It's why 75 hard our friend Andy's program is considered so difficult you know less than three months
09:16but if you can commit to a year or something just about everything in your life can change.
09:19You know Shane Parrish talks about how when you first start doing things it seems simple and then
09:25the further along you get you realize it's actually more complicated and then past the point of
09:28complication you get to a point of understanding where they appear simple. I actually don't think
09:32that's the case. I think that a lot of things appear simple to do but they're not easy. One of the easiest
09:39things I found is to stop keeping your goals secret. It's called social accountability or social pressure.
09:45Basically the other day for instance I want to do a huge tour next year. I want to do a book tour.
09:51It scares the hell out of me. I am nervous that I might not be able to do it. I'm nervous that people
09:55might not show up for it. So I haven't really talked about it publicly at all because maybe if I don't talk
09:59about it publicly I don't have to follow through with it. So yesterday in a group of my most famous and
10:05accomplished friends I said publicly this is what I'm doing next year and by Q3 of 2024 I will have done
10:12this nationwide tour and here's what it's going to look like and by the way would you guys want to
10:17be involved and that act of two parts say it in public and then getting them to be involved in it
10:23is the thing that will make me check my homework by the end of 2024 next year actually do the thing
10:28that I said I was going to do. Stop perfectionization. I think about it sort of like the canoe. If all you
10:34do is row left you're going to go in a circle. I don't know if you've ever felt like this but I do where you feel like you're
10:39going like left right left right left right and you're like why can't we just go straight you know
10:44why can't I just continue to move forward exactly linearly perfectly into the future and the truth
10:50of the matter is that even a canoe moves forward a little bit on an angle every single time. So
10:54that's what I remind myself about that don't try to be perfect don't try to do it exactly right
11:00because first of all there is no such thing and second of all that's actually how forward momentum
11:03works it's a little bit of friction continuously to pull you forward just like a canoe one of you
11:09guys asked how do you get started when you don't feel like you know what you're doing I think just
11:12realize that nobody actually knows what they're doing that the most successful people I know are
11:17uncertain and anxious all the time and just trying to figure it out one of the best ways to get over
11:23that is to realize that you're actually not that unique you know I keep a group text with a bunch of
11:27other founders who are sort of at my level and we just go back and forth about all the things we're
11:31struggling with today you know today we almost sent out a wire to the wrong person for like
11:36seven hundred and ten thousand dollars this morning and it was because my CFO messed up a few numbers
11:41on a bank transfer that could drive you crazy or you could just talk to a bunch of other people and go
11:47god this happened to me today and then something kind of cool happens back with your entrepreneur
11:50friends they go oh yeah you know I was talking to my friend Layla and she was basically saying
11:55you know that uh at least like you know 24 hours of every week she wants to murder herself too
12:00it's like it's it's normal and what happens is everybody thinks when you have a problem
12:05I always wanted to see a visual like this you think when you have a problem in the beginning
12:09that once you get past this problem that life will be better and instead what happens is your
12:14problems kind of go like this you start out with a little problem and then as soon as you solve it
12:18the universe goes oh you're ready for the next level of the game and they give you a bigger one and
12:21they give you a bigger one they give you a bigger problem and you progressing is just like you
12:26progressing in Mario Kart level one kind of easy everybody passes it level two not as much until
12:32you keep getting problems so big that they would have crippled younger you but for you today it's
12:36not that big of a deal at all and that's why I don't worry that much about getting started because I
12:40know that I'm just gonna have another bigger problem to tackle later on and I'm probably not the only one
12:45struggling at this moment I stopped drinking that's not exactly true
12:55I still drink a little bit because I don't want to have a robotic life I would way rather hang out
13:00with Hemingway than life optimizing Chad I gotta think like Hemingway said don't bother with churches
13:06governments or city squares if you want to know about a culture spend a night in the bars
13:10so I did stop drinking anything that isn't a nice glass of sipping red wine or tequila because I think
13:17if you just focus on quality not quantity you can have fun without sanitizing your entire life
13:22for instance I've become friendly with Brian Johnson who wants to live to a billion years old but have
13:26like zero fun whatsoever in life and I realized that I would way rather live to 100 instead of 150
13:33have some free and wild nights so I think it's okay to drink and in fact it's probably okay to not wake up
13:38with a cold plunge and a sauna and a three hour meditation too I think a little wrong is always
13:43right but if you stay for a few more of these habits in this video you're gonna see what the real
13:48solution is to drinking less and drinking better spoiler it's the people you're with and has nothing to
13:54do with the habits the types of drinks the places you're going and what you're doing every problem
13:59you have is a who problem not a how problem step change friendships if your circle hasn't changed
14:05but your age has you're probably doing it wrong you can't be the same person that you were 10 years
14:09ago and expect your life to change you also can't hang out with the same people that you did 10 years
14:15ago and expect your life to change because most people just will not change so you got to stop
14:19hanging out with your high school friends although I didn't marry one the thing is I think most people
14:24aren't willing to do the hard thing that Jim Rohn talks about which is that you're the average of the
14:28five people you spend the most time with 95 likelihood that you have very similar success
14:35health and happiness scores as the people that you hang out with the most and so are you willing to
14:40take a hard look and see if you're the one pulling everybody else up or are you guys all pulling each
14:45other up you know I kind of think about it like this in the beginning we all start together in high
14:49school you're that little group you're tightly knit but then if you're doing it right you're hopefully on
14:53an upwards trajectory a lot of your friends might not be you have to be courageous enough
14:58to make the cut even if you're doing it with love the question becomes how do you do this because
15:02this is gonna enrage a bunch of people in the comments who are gonna freak out at this point
15:05I see you whatever move on to a new youtube video and if you like it here subscribe I call
15:09this the three strike rule so basically we all have a group of friends where when you go back
15:13some of them chirp in your ear little negative things like oh I like the old cody oh she was more
15:18fun man you've changed they get three strikes the first time they say it I probably say
15:23something like I like the person that I am today I'm really happy I changed but if I
15:28have to do that more than three strikes I go you're just not my person and I'm not yours anymore
15:32obviously because you like the old me and I'm the new me doesn't mean that I'm better than
15:36this person it just means they loved who I was they maybe don't love who I've grown into that's
15:41cool but I love me and so I'm gonna do me you do you I think you cannot be what you cannot see
15:47and so if all of your friends are at a certain level it becomes almost unimaginable that you could
15:53be something bigger or better in fact that's why zebras often die if they don't have the same
15:59type of stripes if a black zebra was born if a zebra is born with a big huge white spot or a big huge
16:04black spot and they're in the wild they die more often why because they're more easily targeted and
16:09we humans all evolved from the plains of Africa with the exact same mentality what happens is if you get
16:14with a group of friends where they are all up leveled then it's safe there everybody else wants to
16:20protect you if you don't then your life probably gets a little bit harder because you do have a
16:25little bit of a target on your back we humans sadly are usually motivated by scarcity and safety not
16:31abundance and positivity if you go to your group of friends and you tell them a problem you're having
16:37about the big thing that you're trying to achieve a good way to tell if they are a ride or die or for
16:42life or not is how they answer that question do they tell you to slow down or do they ask you how they
16:48can help you speed up keep the ladder ditch the former i think you have to never be afraid to
16:53leave your hometown to grow it's too easy to stay the same when the scene does your people love you
16:58as you are now they'll fear losing that you your hometown will always be there but if you want to
17:04become a person that is changed it's much easier when you go to a place that is changed stop eating
17:09cereal for breakfast and i don't mean that literally there's a mark twain quote that i love and it says
17:14if you have to eat a frog eat them in the morning if you have to eat two eat the big one first and
17:19the idea behind this is to do the awful things you don't want to do first because it turns out if you
17:24do the hard things first everything else seems a whole lot easier all the success you want is hiding
17:29usually in the work you are avoiding so we have a tendency as human beings to want to check things
17:34off list because that feels good problem is most of the things we check off a list have no bearing
17:39whatsoever on our future and us actually getting our goals you know it doesn't actually really
17:44matter if you do the small things what would matter even more is could you pick the one to two to three
17:48things that drive everything and so we call this the frog eating method can you eat a frog every
17:55single morning and if you got to eat a couple can you eat the big guy first the problem is in our world
18:01a frog and cereal don't look that obvious we don't know what's the task that's actually the frog that's
18:06going to move the needle as opposed to the sugary treat that you're going to wish you didn't have
18:09and one of the best ways i've determined to figure this out is always go to what drives dollars into
18:14the bank account if you think about it as an owner of a business it drives me crazy when our portfolio
18:19companies are focusing on things that aren't driving revenue too early in the game you don't have any
18:25sales why are we doing social media get on the phone get in your email and start reaching out to
18:29prospects because you could go and try to throw a bunch of videos at a wide net and hope that you catch
18:35some fish or you could try to actually hunt so if you're trying to figure out what's a frog versus
18:40what cereal don't do the sparkly shiny sexy things the frog is usually the dirty thing that you don't
18:46want to do pick up the phone call close a prospect send an email close a prospect money in the door
18:52chase it down anything that drives revenue and sales into you and your life is usually the frog
18:58so pick your frog there's a reason frogs are green because they're tied to money chase the money
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