Apple Launches iPhone 17 Globally As It Faces Pressure On AI Strategy

Apple launched the iPhone 17 worldwide on Friday, drawing long lines across the globe, according to CNBC. Apple’s launch showcased the iPhone 17 Pro, Pro Max, and Air, alongside new Apple Watch and AirPods models. The global debut comes as Apple faces questions over its artificial intelligence strategy and intensifying competition, particularly in China. Consumers in Beijing and Singapore queued overnight for the new devices, citing design, battery life, camera improvements and storage upgrades as key draws. Data from JD.com showed iPhone 17 preorders in China outpaced last year’s iPhone 16, with trade-in sales quadrupling year-over-year. Analysts said early demand looks positive, though Apple must still prove itself in AI after lagging in previous product cycles.