All that for a cookie? #crumbl #overconsumption

Transcript

00:00crumble cookies aren't just cookies they're like the stanley cup of food the perfect symbol for

00:05consumerism on tiktok odds are you've seen these sugary confections everywhere on this app but what

00:10makes them so special every single week crumble releases a new lineup of flavors so they're

00:16constantly rotating changing and inventing new creations this non-stop change up is perfect for

00:21the influencer hustle where you need to constantly turn out fresh content in order to stay relevant

00:26so with crumble there's constantly new opportunities for unboxing mukbangs and even

00:31people releasing spoilers ahead of time so their stuff always stays at the top of your feed so

00:36eating these cookies becomes less about actually eating a cookie and more about participating in

00:40online discourse and the resources that go into changing these menu items every week scream

00:45over consumption plus we can't even agree that these cookies actually taste good there are plenty

00:50of influencers that have shared their negative opinions but of course those videos don't do as

00:54well they're made for the internet not for the earth which is kind of weird for something that

00:58we put in our bodies but that's 2025 in a nutshell everything is optimized for the algorithm even our

01:05food like who actually wants olive oil in their coffee to me crumble is just another way to flag to

01:10the internet that you're in the know like a stanley cup or a road lip gloss and personally i don't

01:15need my cookies to be relevant on the internet but have you tried them is it really worth it