Jerry Greenfield Quits Ben & Jerry’s After 47 Years

Benzinga

Ben & Jerry’s co-founder Jerry Greenfield has stepped down after nearly 50 years, saying Unilever has silenced the company’s voice on global issues. This comes just months before Unilever spins off its entire ice cream division into the Magnum Ice Cream Company, set to go public in November. In this video, we break down what this means for Ben & Jerry’s, why the timing matters, and how this could affect Unilever’s stock price and brand identity going forward. Watch until the end and tell us what you think: Can Ben & Jerry’s stay true to its mission without its co-founder?

Transcript

00:00Ben & Jerry's just lost one of its founders after nearly 50 years. Jerry Greenfield,

00:05who built the brand with Ben Cohen, says he's leaving because Unilever, which bought the

00:10company for $326 million, has taken away their independence. Ben & Jerry's has always been

00:16outspoken on social issues, but the fight started in 2021 when they said they'd stop selling ice

00:22cream in the Israeli-occupied West Bank. Greenfield says Unilever has silenced their voice,

00:28even though the merger deal was supposed to protect it. This comes as Unilever is spinning

00:33off its ice cream business into the new Magnum Ice Cream Company, set to list in November.

00:39Do you think Ben & Jerry's can stay true to its original mission without its co-founder?

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