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🐧 Pudgy Penguins just dropped a game-changer. Their new Pudgy Party Web3 game is officially here, signaling a massive step into blockchain-powered gaming. With millions already invested in the Pudgy ecosystem and a thriving NFT community, Pudgy Penguins are proving they’re more than just a meme—they’re building a full Web3 brand.

In this video, we’ll explore how Pudgy Party could boost NFT adoption, reshape Web3 gaming, and even drive floor prices for Pudgy Penguins and Lil Pudgys higher. We’ll also break down what this means for the future of NFT-based games, how it compares to competitors like Axie Infinity, and why Pudgy Penguins might become the gateway to mainstream Web3 entertainment.

Do you think Pudgy Party will spark the next NFT gaming bull run, or is this just hype? Drop your thoughts in the comments 👇

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Learning
Transcript
00:00hey everyone and welcome back to the deep dive remember when NFTs were you know primarily known
00:10as digital collectibles often just seen as profile pictures yeah a bit of a digital flex maybe or
00:16purely speculative exactly but what if those static digital images are now rapidly changing
00:23like transforming into the actual building blocks of these huge interactive entertainment
00:29universes waddling their way you could say onto the screens of millions it's a great way to put it
00:35and it's happening fast well that's precisely the the really intriguing evolution we're here to unpack
00:41today our central subject is none other than pudgy penguins I mean you've almost certainly seen them
00:46making colossal waves right across both web 3 and increasingly mainstream culture oh yeah they're
00:52pretty hard to miss now very recognizable and their latest venture it's absolutely significant they're
00:57launching a new mobile game called pretty party pretty party okay and this isn't just you know
01:02another crypto project popping up it's a really strategic crucial collaboration with an established
01:08heavy-hitting gaming studio mythical games mythical games okay that's a big name they know their stuff
01:14right and this partnership it aims to seamlessly blend that kind of casual really accessible mobile
01:22gameplay that everyone knows with genuinely innovative web 3 ownership mechanics all powered
01:28of course by that universally beloved pudgy penguins intellectual property so casual gaming meets actual
01:36ownership that's interesting exactly so our mission for this deep dive is to meticulously unpack the
01:41layers of significance around this really bold move we'll explore its profound implications not just for pudgy penguins
01:48themselves themselves obviously but uh for the entire web 3 space the traditional gaming industry
01:53and even the broader landscape of mainstream entertainment and how we even perceive digital brands now it touches
01:59a lot of areas totally we're going to dive into its potential to onboard potentially millions of new users
02:05into web 3 that's the big dream isn't it mass adoption it is and also its anticipated impact on investors and
02:14traders and what this strategic expansion truly signals about the you know the future trajectory and
02:21mainstream viability of digital ip and maybe just quickly for anyone less familiar with the jargon
02:26when we say web 3 ownership mechanics what are we really talking about yeah good point essentially it's a
02:32fundamental shift instead of just licensing content from a game publisher like you normally do uh-huh where
02:37you don't really own anything exactly here players truly own their digital assets maybe their character
02:43items skins these are often verified on blockchain meaning it's provably yours okay so you could like
02:49sell it or trade it outside the game potentially yes it fundamentally changes the relationship between the
02:55player and the game it gives power real ownership back to the user got it that's a key difference it
03:01really is yeah and what's truly fascinating here isn't just the game itself you know pudgy party it's the
03:06convergence of several major trends it represents this isn't just a game launch it feels like a
03:12meticulously crafted blueprint for how digital assets are moving beyond just being static pictures or
03:19collectibles right and into dynamic interactive experiences that can actually break out of that
03:25crypto native bubble transcend the bubble yeah it strongly suggests a future where your digital
03:31collectibles aren't just things you have passive assets sitting in a wallet but things you do stuff
03:35with uh-huh actively use yeah across multiple platforms various forms of media this deep dive i think will
03:42really highlight the sophisticated strategic thinking behind such a significant pivot and what it really means for
03:48the future of entertainment ip okay fantastic so let's dive right into the heart of it then what's the core
03:55announcement that's sending these ripples through both web 3 and traditional gaming and you know what does it
04:00mean for these adorable penguins right the headline is pudgy penguins waddle into gaming ah love it now for an
04:08audience like ours who generally follows this space the prominence of pudgy penguins well it hardly needs an
04:14introduction does it yeah no not really they've become one of the biggest most recognizable nft brands
04:19globally remarkably quickly their look is just so distinctive isn't it those charming off kind of hilariously
04:26expressive penguin characters they've built this huge recognition and a genuinely passionate engaged
04:33community and it goes far beyond just the crypto enthusiasts now that's the key thing yeah they're not
04:38just a new crypto thing anymore they've become a real cultural touchpoint i mean we saw them pop up in
04:43walmart of all places exactly that was huge which brings us to the core of this section the announcement
04:48of pudgy party their new mobile game okay pudgy party on mobile why mobile specifically what are the
04:55implications there well the strategic implications of choosing mobile are frankly immense mobile
05:01gaming has this unparalleled global reach right billions of devices true everyone has a smartphone and
05:07it presents a significantly lower barrier to entry compared to console or pc gaming let alone trying to
05:13get someone set up with complex desktop based web3 apps right yeah no need for a fancy gaming rig or
05:20complicated installs precisely this inherent accessibility is absolutely paramount if you want
05:26to onboard a truly mass audience many of whom probably have zero prior exposure or frankly interest in
05:33blockchain technology itself so it's kind of like a stealth approach to web3 adoption that's a perfect way to
05:40describe it almost like a trojan horse yeah get them in with a fun game first and the development partner
05:45here is crucial too you mentioned mythical games absolutely crucial this isn't some unknown startup
05:49or a quickly thrown together web3 team mythical games is established they're reputable in the
05:55traditional gaming world they have a proven track record what kind of games are they known for
05:59they're known for incorporating player ownership into their games blanco's block party is probably their
06:05best known example ah right i've heard of that but they do it with a focus on polished engaging gameplay
06:11that appeals to a broad audience not just crypto natives that's key okay so they know how to make
06:16games fun and integrate these web3 ideas exactly so this partnership lends immediate undeniable
06:22credibility to pudgy party it signals a serious commitment to quality game development and a vision
06:28that goes way beyond just the existing crypto crowd that makes a lot of sense that validation is important
06:34it is though it's worth noting there's always a fine line to walk here how so well traditional studios
06:40operate with different incentives different corporate structures than say decentralized web3 projects
06:46often do true so the challenge and this is something we'll need to watch closely will be ensuring
06:51that while mythical brings its expertise and polish uh-huh the core web3 principles things like true
06:58ownership transparency community involvement aren't accidentally diluted or compromised in that push for mass appeal
07:05that's a really important balancing act yeah finding that sweet spot exactly the vision for pudgy party
07:11as you said is to seamlessly blend casual mobile gameplay with those web3 ownership mechanics right
07:17accessible but innovative but the casual aspect is so critical because it dramatically lowers the learning
07:23curve for these web3 concepts yeah if you make it too complicated up front you lose people immediately
07:28if you need a crypto wallet and like an advanced degree in blockchain just to start playing
07:34you've already alienated 99 of your potential audience definitely a fun intuitive mobile game though
07:41can introduce these concepts almost discreetly it can make the underlying blockchain tech practically
07:47invisible to the average user fun first okay so this is where it gets really interesting for me
07:52for someone just downloading this game from the app store maybe knowing nothing about nfts
07:57what could those web3 elements actually look like in practice how would i as a player genuinely feel
08:04that ownership you mentioned that really is the million dollar question isn't it how do you make it
08:08tangible and valuable without making it confusing we can certainly speculate on a few exciting possibilities
08:15yeah let's hear them okay so imagine your unique pudgy penguin character in the game maybe it has
08:20specific hats or accessories or even entire outfits that are actual verifiable nfts these
08:27wouldn't just be standard skins licensed from the game publisher that disappear if the game shuts
08:31down they'd be truly yours okay provably mine on a blockchain somewhere exactly which means you could
08:37potentially trade them or sell them on an open marketplace maybe even down the line use them
08:42across different games or platforms if interoperability ever becomes a real thing wow okay that's a big
08:48difference or perhaps you could earn rare in-game items or currency that aren't just numbers tied to your
08:54account but are verifiable assets on chain so my progress my achievements actually have some kind
09:00of tangible potentially transferable value precisely giving you a real stake in your digital life within
09:07that game we might also see things like exclusive access to certain game modes or special events
09:12maybe even voting rights on future game features oh like governance yeah potentially all tied directly
09:19to holding a pudgy penguin nft that creates real utility that kind of utility definitely amplifies
09:25the power of the ip doesn't it and you mentioned the game will leverage the existing pudgy penguins
09:29ip extensively absolutely yeah and that ip is already incredibly strong and recognizable yeah for anyone
09:37listening just picture those adorable often funny looking penguins right sometimes they have top hats and glasses
09:43maybe holding a little fist exactly their distinct look that blend of cute and quirky has already built this
09:49strong visual identity that resonates instantly and that aesthetic appeal is crucial i imagine for drawing in that mass
09:55audience we talked about people who might not care initially about blockchain but they see a cute penguin totally
10:01they'll be drawn in by engaging characters fun gameplay a world they actually want to spend time in the tech becomes
10:07secondary to the experience so really this isn't just an announcement of another mobile game it feels much
10:14bigger oh absolutely it's a profound strategic pivot for the entire pudgy penguins brand it signals a much broader
10:22ambition for their whole universe right reaching far beyond just the existing community of nft holders
10:28exactly it's about transforming from essentially collection of digital images into an interactive engaging
10:34multi-faceted entertainment universe precisely and well that leads us perfectly into the next big question
10:41why does this expansion matter so much why is moving beyond profile pictures and into the mainstream such a big
10:48deal yeah this is where it gets really significant for the whole space the core insight here as the sources
10:54suggest is that this move shows how nft projects are evolving beyond profile pictures into mainstream entertainment
11:01what it feels like it feels like like a maturation maybe that's a huge statement but i think it's accurate
11:06it's not just hype for so long nfts especially the pfp collections were often seen by the general public as
11:13you know speculative digital art maybe a fad yeah or just for that niche crypto crap exactly but this move
11:19signifies a genuine undeniable maturation of the entire nft space we're really witnessing a
11:24transformation where these static digital assets are evolving into what it's a dynamic interactive experiences
11:30into full-fledged brands with diverse utility that can actually compete on a global stage with
11:35traditional entertainment so it's about building real enduring value and engaging experiences not just
11:41relying on owning a cool looking jpeg that's it exactly and the real shift here i think isn't just
11:47that nfts are becoming entertainment it's the subtle almost as you called it trojan horse like way mobile gaming
11:55is poised to embed this web 3 ownership concept into the everyday digital lives of millions through
12:03stealth adoption yeah it bypasses all those friction points the complex wallets the gas fees the jargon that
12:10web 3 purists often struggle to get mainstream users passed it could bring mass adoption just through sheer
12:16fun not because people suddenly understand blockchain that perspective is absolutely key it really reframes the
12:21whole thing so this raises a big question then what does this development suggest for the future of
12:26other successful nft projects like the board apes or doodles or others yeah that's the million dollar
12:31question for them isn't it will having a robust utility layer or some kind of entertainment component
12:36like a game become basically mandatory for long-term relevance for holding value in these top tier pfp
12:43collections it seems increasingly likely doesn't it i think simply being a cool picture a status symbol
12:48symbol probably isn't going to be enough long-term right projects need to offer more yeah they need
12:54to offer engaging experiences tangible benefits to their holders and crucially they need ways to
13:00attract new audiences who aren't already deep in the crypto world gaming seems like a prime way to do
13:06that i agree completely it feels like the days of just static digital status symbols are numbered
13:12they need to evolve into these dynamic interactive brand experiences and a massive part of that
13:18strategy as the sources really emphasize is making it incredibly accessible back to the mobile point
13:24exactly gaming especially mobile gaming is so often cited as one of the easiest entry points for
13:30onboarding millions into web3 their specific mobile first adoption strategy seems like a masterstroke
13:36in this regard okay let's dig into that a bit more from your perspective what makes mobile gaming such an
13:40incredibly potent trojan horse as we're calling it for web3 adoption especially when we're talking about
13:46potentially onboarding millions well connecting this back to the bigger picture the sheer ubiquity of mobile
13:52phones is just staggering right yeah billions globally and the global dominance of mobile gaming that goes with
13:58it you simply can't overstate its reach now compare that accessibility to the potential friction of
14:04desktop based web3 experiences right like having to download a special browser setting up a complex
14:10wallet understanding gas fees navigating clunky dap exactly it's intimidating for newcomers
14:16now compare that to the potential for a seamless user-friendly integration within a casual mobile game
14:22which people download from the app store all the time precisely it often has a much smoother more familiar
14:28onboarding process most people already have mobile games on their phones it's a known behavior
14:34so the web3 stuff can be introduced more subtly yeah discreetly without the user necessarily needing to
14:40understand what a blockchain is or how a crypto wallet functions under the hood it makes the underlying
14:45tech almost invisible allowing the fun the gameplay to come first exactly and just think about the sheer mind-boggling
14:52scale of the global mobile gaming market we're talking billions of people playing mobile games every
14:57single day yeah the numbers are astronomical even if pudgy party manages to capture just a tiny minuscule
15:03fraction of that enormous audience we're still talking millions of new web3 users millions many of whom
15:10might be completely new to crypto concepts digital ownership maybe even the idea of a digital wallet that's a
15:16truly massive untapped funnel for bringing people into web3 it absolutely is and this leads us to another
15:23crucial point that adds weight to this whole venture cross-industry validation and credibility
15:29ah yes the partnership aspect again right the fact that they're partnering with established gaming
15:34studios like mythical games demonstrates that nfts are being seen as serious ip plays not just speculation
15:41that feels like a huge maybe even underrated part of this strategy i think so too it's incredibly
15:47significant for how the broader world perceives the nft space because mythical games isn't just some
15:52random startup they're established reputable in the traditional gaming industry they've developed
15:57quality games they've raised substantial funding exactly so this collaboration provides immense external
16:03validation it sends a signal to the wider entertainment world to hollywood to other game studios to investors
16:10that nfts aren't just this weird speculative niche anymore it says look serious players recognize the value here
16:17precisely it's a clear and powerful signal that traditional entertainment industries are
16:22increasingly recognizing the inherent value and the long-term potential of
16:27intellectual property based on nfts it's like a stamp of approval from the
16:31mainstream moving the narrative away from just quick flips and speculation yeah towards building
16:36actual lasting brands and experiences it truly is and this type of strategic partnership well it kind
16:43of sets a blueprint doesn't it a blueprint for how mainstream industries might integrate with these
16:48decentralized technologies i think so what implications does this hold for future collaborations
16:53between you know web 2 companies and web 3 projects this model shows a viable path forward also by
16:59leveraging existing expertise like mythical's game dev skills their infrastructure maybe even their existing
17:04player bases while simultaneously embracing these new web 3 models of ownership and community engagement
17:11it suggests that the future for many successful web 3 projects might actually lie in these kinds of
17:16synergistic relationships rather than trying to build everything in isolation within the crypto bubble
17:21building bridges not walls exactly it's about building bridges okay and what about the people who
17:26already hold pudgy penguins nfts how does this game impact them it seems like it dramatically deepens
17:33community engagement and utility absolutely the sources highlight that pretty penguins already has a
17:38strong community and gaming adds utility plus stickiness let's unpack utility and stickiness in this
17:44context what does utility mean here beyond just owning the pfp right so here utility goes way beyond just the digital
17:51the digital ownership of a profile picture the game can offer tangible benefits actual experiences
17:56or exclusive access specifically for the nft holders like what for example it could be anything really
18:03unique in-game skins or items that only pudgy penguin nft holders can use access to special quests or game
18:10modes maybe early access to new content drops before anyone else or even direct benefits tied into the
18:16game's economy like boosted earning potential perhaps okay so it transforms holding the nft from
18:22something passive into something active something that actually unlocks things within the game exactly
18:28it drives participation gives you a reason to hold and engage and then there's stickiness stickiness yeah
18:34keeping people around yeah essentially how does a compelling fun game sustain and deepen community
18:40engagement over the long term it fosters a stronger sense of belonging encourages ongoing
18:45interaction so it turns passive holders into active participants people who are constantly
18:50interacting with the brand spending time in its ecosystem and becoming even stronger advocates
18:55stronger evangelists for the project because they're actively involved enjoying it that seems
18:59vital doesn't it because a strong active community isn't just a nice to have for a modern brand oh
19:04it's fundamental it's absolutely a cornerstone for long-term success whether you're talking digital or
19:10physical brands it builds that loyalty drives organic growth through word of mouth acts as a powerful
19:16marketing engine in itself totally these broader implications they really paint a picture of
19:22significant strategic value but okay let's narrow our focus now let's look at the direct economic
19:28ripples of such a bold move right the money side the impact on investors and traders that's an excellent
19:34transition yeah so turning to the economic angle first and maybe most obviously there's the potential
19:41for pudgy penguins nft floor price appreciation ah the floor price yeah the core logic as the sources state
19:48is that game success could drive higher demand for pudgy nfts as premium in-game assets okay so let's
19:55quickly define floor price again for anyone new to this it's basically the lowest price listed for sale for an nft from a
20:01specific collection on a marketplace right exactly it's often used as that key real-time indicator of
20:07market sentiment and demand for that collection so the connection here is pretty direct if the game
20:13pudgy party is perceived as successful it's popular lots of people are playing it's actually fun that
20:20could significantly boost the intrinsic value proposition of owning one of the original pudgy penguin nfts
20:26precisely to get more specific think about how owning a pudgy penguin nft could grant those exclusives we talked about
20:33like unique customizations or special abilities in the game yeah or maybe specific play to earn benefits directly
20:39tied to owning that particular nft for instance maybe your specific pudgy penguin nft unlocks a unique ability in the game
20:47or finds a rare item or grants you boosted earning potential okay so it directly links the digital
20:54collectibles value to its actual function and maybe perceived scarcity within the game itself right it
21:00goes way beyond just looking cool as a profile picture it creates tangible utility that can directly
21:05fuel demand for the nfts themselves you know that could potentially create a really powerful positive feedback loop
21:11couldn't it how do you mean well if the game's popularity and the utility it offers drives up demand
21:16for the nfts ah that higher demand and floor price then attracts more investment maybe more talent
21:23definitely more attention into the whole pudgy ecosystem right creating buzz which then further fuels
21:29the growth of the game and the brand it becomes like a virtuous cycle where success just breeds more success
21:36success it absolutely could it has the potential to transform what some might still see as a
21:41speculative digital asset into a central dynamic component of a genuinely thriving entertainment
21:47economy interesting okay what's the second economic angle secondly this move also carries the potential
21:53revival of game fight tokens ah game fi gaming finance yeah our sources mentioned this pudgy party launch
21:59could revive interest in nft gaming tokens after axi infinity's hype cycle cooled off right axi infinity we have to talk
22:05about axi they were the big pioneer in web 3 gaming weren't they absolutely groundbreaking their initial
22:10explosive hype cycle back in 2021 was incredible they onboarded millions of users especially in places
22:16like the philippines right yeah it became a real income source exactly it truly pioneered that play to earn
22:22model on a global scale yeah it opened so many eyes to what was possible when you integrate blockchain
22:27into gaming we also saw its subsequent pretty dramatic cooling off why did that happen well there were
22:34several interconnected reasons a big one was a challenge of unsustainable economic models the
22:41tokenomics yeah the tokenomics actually relied heavily on a constant influx of new users buying axes to
22:48sustain the rewards for existing players when that growth slowed the whole thing started to wobble
22:53right and critically there's a perception fair or not that the core gameplay itself wasn't engaging enough
22:59beyond the earning mechanic once the earning potential dropped player retention became a major issue so
23:05lessons learned there about sustainability and fun factor huge lessons and this is precisely where pudgy
23:10party has a massive opportunity to differentiate itself by learning from those mistakes exactly a new
23:15well-funded project like this especially with mythical games expertise in building polish games could inject
23:21renewed enthusiasm fresh capital and maybe a more sustainable narrative into the whole game fi sector by
23:28really focusing on the tokenomics how the game's currency or assets work and by prioritizing actual fun fun
23:35fun first earn second maybe they could foster a more robust and appealing model we saw in those earlier game
23:42five projects how unsustainable tokenomics often relying on that endless supply of new users yeah that Ponzi like
23:48feel sometimes led to their eventual decline pudgy party has the chance to design a virtuous cycle where
23:54the gameplay itself drives value not just pure speculation on earnings because there was definitely
23:59widespread skepticism around play to earn after that initial peak hype died down absolutely so it's
24:04critical for pudgy party to offer a genuinely robust enjoyable experience that people want to play even
24:10if they're not making huge amounts of money something that lasts okay and this potential game five revival
24:15what does it mean for traders and investors well it could lead to a noticeable shifting of trader behavior
24:21and investment allocation the core idea here is that speculators may rotate into nft ecosystems that are
24:28expanding into gaming ip monetization rotate like move their money around exactly rotating in market terms
24:34just means that strategic reallocation of capital traders and investors by deliberately shift their funds away from
24:40sectors of the crypto market that seem less promising or stagnant maybe pure art nfts or metaverse projects that
24:47aren't really delivering yet perhaps yeah and they might move that capital towards projects demonstrating
24:52clear signs of growth innovation and enhanced utility like an established nft brand successfully launching a
24:59major game so the criteria for what makes a good investment in the nft space might be changing i think it
25:05definitely is the evolving criteria traders use will likely increasingly include factors like strong
25:12underlying intellectual property like pudgy penguins clearly has reputable development partners like
25:17mythical games right clear pathways for monetization how will the game make money sustainably and real
25:23world applicability or genuine entertainment value it signals a fundamental shift then moving beyond just
25:29speculating on rarity or hype and into assessing tangible value creation backed by real brand building
25:37active user engagement and solid execution okay these economic considerations are absolutely vital they
25:43give us a roadmap for how value might flow and build up in this evolving digital landscape but as you
25:49alluded to earlier this strategic move by pudgy penguins also casts a much larger shattered isn't it oh
25:55definitely influencing the whole landscape of web 3 and how it integrates with our everyday lives our
26:00broader culture indeed which brings us nicely to the bigger picture looking at the web 3
26:05ecosystem and its mainstream potential where do we start with that well our first point here is what
26:09the sources call the nft to mainstream pipeline a multi-platform approach okay and they trace pretty's
26:16journey really effectively plush toys and walmart now a mobile game shows how nfts can become
26:22household brands that progression is crucial that journey is honestly profound when you think about it it
26:29really speaks volumes about their strategic vision that walmart deal i mean seeing pudgy penguins plush toys on
26:36actual physical retail shelves in thousands of stores across the u.s yeah that was it meant the brand
26:42completely transcended the digital realm it wasn't just some quirky online thing anymore it was tangible you could buy
26:48you could buy it millions of everyday shoppers saw it people who likely knew absolutely nothing about nfts it
26:55demonstrated that immediate tangible mainstream appeal and brand resonance in a way purely digital metrics
27:02can't and now you connect that physical presence directly to the mobile game launch right and you have
27:07this major digital interactive and super accessible entry point for an even wider mass audience it's this
27:14multi-pronged pipeline it demonstrates a really sophisticated diversified approach to developing
27:19their ip it mirrors the strategies that long established media and entertainment giants use like
27:25disney or pokemon yeah exactly imagine this a kid discovers a pudgy penguin plush toy in walmart
27:31yeah thinks it's cute maybe there's a qr code on the tag that lets them claim a related digital
27:37collectible like a hat for the game oh cool bridging physical and digital right there yeah and then later they
27:43seamlessly download and play the mobile game featuring the same characters it creates this
27:48cohesive multi-layered brand experience across totally different consumer touch points physical
27:54digital interactive building that brand loyalty and awareness organically across different demographics
28:01it's about building a recognizable cherished character or world that lives everywhere people are
28:07meeting people exactly where they are yeah whether that's walking down an island walmart or scrolling through the
28:12their phone on the bus okay this also speaks to that vital idea of a gamefy revival and evolution
28:19towards sustainable models right the sources acknowledge that yes web3 gaming had a downturn
28:24but recognizable brands like pudgy penguins may lead a comeback and we can't just ignore the
28:29significant challenges web3 gaming faced previously can we no absolutely not we saw those complex
28:36often really confusing onboarding processes we saw unsustainable economic models that frankly relied on
28:43that endless supply of new players just to prop up the rewards the punzonomics critique yeah and often
28:49there was this over emphasis on speculative earning rather than just making a genuinely fun game people
28:55wanted to play regardless but a project built around an established consumer friendly IP like pudgy penguins
29:01they can reframe that narrative that's the hope and the opportunity they can prioritize genuinely
29:07engaging gameplay as the core experience first fun first fun first with the web 3 elements the
29:13ownership the potential earnings serving as valuable enhancements not the sole purpose for playing
29:18so the ownership becomes a bonus maybe a reward for engagement not the only reason you're there
29:22exactly that fun first approach could be the catalyst for more robust more enjoyable and ultimately
29:29more sustainable web 3 gaming experiences that can actually attract and retain a mainstream audience
29:34so if this model proves successful could it lead to that widespread shift we talked about moving away from
29:42pure play to earn with all its issues towards maybe a more nuanced play and own model or even play to enjoy and own
29:50where the fun truly comes first and that ownership is a meaningful integrated bonus for players
29:56I think it's not just possible it's probably a necessary evolution for mass adoption and long-term viability
30:02in this space people need to want to play the game that feels like a massive and yeah probably necessary
30:08evolution for the whole industry I believe so and this leads directly into the next big idea the
30:13modern IP monetization model building comprehensive ecosystems okay the sources draw that clear parallel we touched on
30:19similar to Disney or Pokemon nfts are becoming content plus merch plus gaming ecosystems that comparison is
30:27incredibly insightful it's crucial for understanding the long-term vision here isn't it definitely think
30:31about Disney right they leverage their IP Mickey Mouse Star Wars Marvel across movies animation theme parks
30:39merchandise cruise ships video games it's a sprawling integrated universe right they monetize it everywhere
30:45and Pokemon a perfect example from the gaming world they've built this expansive universe spanning trading
30:51card games anime series movies console games and of course hugely successful mobile games like Pokemon Go
30:58Pokemon Go was a phenomenon absolutely and what pudgy penguins appears to be doing is strategically constructing a similar multifaceted ecosystem they're positioning their core nft IP as the central unifying hub for all these diverse offerings the platform is the
31:13plushies the plushies the game maybe future content too so it's not just about selling one product like the nft or the game it's about cultivating this truly comprehensive brand universe exactly a universe they can generate value from multiple angles and engage its audience across countless different touch points reinforcing the brand constantly and critically as you mentioned Pokemon Go serves as such a powerful real world case study it showed exactly how mobile gaming can take a beloved but maybe previously
31:41somewhat niche IP
31:45uh huh it wasn't everywhere before go and just propel it into a global cultural phenomenon it connected the digital world with the physical world in a way that resonated with millions inviting active participation
31:57pudgy penguins is clearly aiming for that kind of widespread appeal that deep integration into everyday life and culture you know this is more than just smart business strategy though isn't it it feels like a powerful cultural signal building enduring entertainment franchises
32:11I agree the core insight here is that Web3 communities aren't just speculative assets they're building enduring entertainment franchises that represents a really profound cultural shift redefining what a brand can even be in this digital age
32:25in this digital age it does it elevates the perception of nfts away from just being volatile digital assets right away from the casino feel and towards being foundational elements of long-term cultural products things with lasting appeal and reach
32:39and what's truly revolutionary potentially is how community driven IP like pudgy penguins originated uh huh where the community was integral from day one exactly
32:49how that model can foster a potentially deeper sense of connection more loyalty more organic growth compared to the traditional top-down developed franchises where the audience is often just passive recipients of whatever the studio puts out
33:03together the community has a direct stake sometimes literally and often a real voice in the direction that can lead to incredible authenticity and passion can it it absolutely can that buy-in is powerful okay these broad implications are incredibly exciting they paint this vivid
33:17picture of potential future for digital IP but to fully grasp this potential we need to ground our understanding right we need to look at specific examples past
33:27success successes and also the critical challenges in both the nft and mobile gaming space absolutely context is key so let's learn from the past by examining some key case studies where should we start let's start with the unavoidable one axi infinity the pioneer and its critical lessons right we all recall axi infinity as the first major nft gaming success onboarding millions in 2021
33:49their initial explosion was just nothing short of groundbreaking really it truly introduced that play to earn model to a global audience especially in places like the philippines vietnam it offered a legitimate income stream for many people during difficult times it really demonstrated the inherent mass appeal and honestly the transformative potential of web3 gaming it created this vibrant in-game economy the whole scholarship model that allowed people to play without huge upfront investment it opened a lot of eyes
34:18it opened a lot of eyes you really did but crucially we have to dig into why its hype cycle cooled off so dramatically it wasn't just one thing what were the core issues beyond that over reliance on constantly needing new users the fundamental problem many argue lay in the tokenomics specifically the continuous uncontrolled inflation of the in-game reward token smooth love potion or SLP SLP was central to the play to earn model but as the supply of SLP being
34:48generated by players dramatically outstripped the demand for it which was mainly for breeding new axes and as new player growth inevitably slowed down its value just plummeted exactly which made the earning component unsustainable for millions of players it effectively broke the core economic loop of the game and weren't there issues with the breeding mechanics becoming expensive too and the core gameplay maybe being a bit repetitive yes all of those contributed the high barrier to entry for new players wanting to buy competitive
35:18team combined with a core gameplay loop that many found quite grindy once that big earning incentive faded it all led to the decline those are vital hard learned lessons aren't they absolutely vital pudgy party needs to navigate those pitfalls carefully understanding precisely how to create sustainable economics and engaging long-term gameplay while still trying to replicate that initial success of onboarding millions it's a huge challenge
35:48in the way different the way out there's the way you know the way the way in the way is the way the come-to-play plan renewable energy is the way the way the way the way the way they will be able to be
36:18higher cost of entry compared to a free mobile game?
36:21Generally, yes.
36:22Compare that to Pudgy's distinct mobile-first casual gaming strategy.
36:26It really showcases the diverse routes available for NFT IP expansion.
36:30They're targeting different audiences, different levels of engagement.
36:33So other side, with its land sales, its complex lore, introducing new NFTs like the Kodas,
36:38that appeals to a different segment than Pudgy Party likely will.
36:41Precisely.
36:42It shows there isn't a single right way to expand Web3 IP.
36:45It depends on the brand, the community, the goals.
36:48Okay, another interesting case.
36:50Doodles x Feral Williams, emphasizing cultural storytelling.
36:55Right.
36:55Doodles took a different tack again.
36:57They made a notable pivot into cultural storytelling and entertainment,
37:01really exemplified by high-profile partnerships,
37:04like appointing Feral Williams as their chief brand officer.
37:07So less focused purely on gaming, more on broader culture.
37:10Yeah, Doodles focused heavily on building broader cultural narratives.
37:14They talked about music, animation projects, fashion collaborations.
37:18They aimed to build a doodle-verse, extending beyond just the PFP art into diverse media formats and experiences.
37:25It further reinforces that idea of NFTs as foundational IP for comprehensive entertainment brands, right?
37:32Brands that can touch music, film, fashion.
37:34Exactly.
37:34It's about building a brand that resonates across different aspects of culture and appeals to various creative industries,
37:40not just gamers or collectors.
37:42And of course, we absolutely have to revisit the Pudgy Penguins Walmart deal concrete mainstream validation.
37:48Yes.
37:49Can't stress that one enough.
37:50As we touched on, the simple fact that they were selling plush toys showed undeniable mainstream demand for NFT IP.
37:57That moment provided just irrefutable evidence.
38:01An NFT brand successfully transitioning into physical retail, resonating with a broad consumer base way beyond crypto enthusiasts.
38:10And didn't those plush toys themselves integrate some digital elements too, like QR codes?
38:14Yes, many did.
38:16Often linking to free NFTs or digital experiences or access related to their online world,
38:22it effectively bridged the physical and digital for a completely new audience.
38:26It demonstrated that brands' intrinsic mass market appeal in a way purely digital sales just never could.
38:33It's about that real world visibility, those tangible touch points, capturing the imagination of a non-crypto audience.
38:40Hugely important precedent.
38:41Okay, finally, let's look at Pokemon Go, the definitive mobile gaming paradigm shift.
38:46You called this the closest aspirational parallel.
38:49I think it is.
38:50Pokemon Go presents a prime case study in how mobile gaming can make niche IP mainstream.
38:54Let's dive a bit deeper into why it's such a good comparison.
38:57Well, the unparalleled success of Pokemon Go offers a deep well of lessons.
39:02It took a beloved IP.
39:04But Pokemon, at that specific moment before Go, was still somewhat niche compared to its peak.
39:10Maybe not top of mind for everyone.
39:12Right, it wasn't the global phenomenon.
39:13It became, again, after Go.
39:15Exactly.
39:17And Go used innovative augmented reality, AR features, and super accessible mobile gameplay to transform it almost overnight into a massive global cultural phenomenon.
39:28It got everyone outside walking around staring at their phones.
39:30It did.
39:31It effectively lowered the barriers to entry.
39:33It was free.
39:33It was on mobile.
39:34It introduced novel interactive mechanics by encouraging players to explore their actual physical environment.
39:39And it successfully tapped into these universal themes.
39:43Nostalgia for older fans, exploration, social interaction, through team battles and trading.
39:48It seamlessly blended the digital with the physical, creating this shared experience that just cut across traditional gaming demographics.
39:54Old, young gamers, non-gamers.
39:57Everyone seemed to be playing it for a while.
39:58Exactly.
39:59And that serves as a direct, highly aspirational blueprint for what Pudgy Party might hope to achieve, taking its charming IP and bringing it to a massive global audience through accessible mobile gaming.
40:12Okay.
40:13These examples, Axie's lessons, BAYC's ambitions, Doodle's cultural play, Pudgy's own Walmart success, and the Pokemon Go phenomenon, they provide this really rich tapestry of possibilities and potential pitfalls.
40:26They really do.
40:27So, sets the stage well.
40:29So, after considering all of this, what specific indicators should we, as informed observers, be watching closely now?
40:36How do we determine if Pudgy Party truly succeeds in carving out its unique place in this evolving landscape?
40:41Right.
40:42This brings us to looking forward.
40:43Yeah.
40:43The key metrics we need to monitor and the big questions that remain.
40:46Okay.
40:47Let's start with the metrics.
40:48What should we be tracking?
40:49First, and perhaps the most direct, immediate indicator, will be the Pudgy Penguin's floor price trend.
40:54Okay.
40:54The NFT price.
40:55Yeah.
40:55We need to track the price movements both leading up to and following the Pudgy Party announcement and launch, and then its ongoing trajectory.
41:03Why is this one so critical?
41:04Well, as we discussed, the floor price acts as that direct, real-time measure of market confidence, and the perceived value added to the core Pudgy Penguin's NFTs by the game.
41:13So, if the game generates real excitement, shows clear utility for holders, attracts a big new player base, we'd expect to see a positive, sustained impact on the floor price.
41:24And conversely, a flat or declining floor price, despite game hype, might signal that the market isn't convinced about the game's long-term value add to the NFTs.
41:43Exactly. It's a key sentiment indicator.
41:46Okay. What's metric number two?
41:47Number two is overall NFT gaming volumes.
41:50We need to compare the trading volumes in the broader GameFi sector now versus the peak back in 2021 and see how Pudgy Party's launch impacts current levels.
41:59So, the question here is, does Pudgy Party lift the entire GameFi boat, or is its success if it comes just isolated to the Pudgy brand?
42:07Precisely. A broader, sustained increase in NFT gaming volumes across multiple projects would be a strong signal.
42:15It would suggest renewed, healthy interest in the whole sector, positioning Pudgy Party as potentially leading a genuine revival, not just having its own moment.
42:24Got it. Next metric.
42:25Third, mobile gaming adoption rates with Web3 integration. This one's crucial for the mainstream story.
42:31Okay. So, we need to analyze the global mobile gaming market trends, but specifically look at the adoption rates for games that have these Web3 elements integrated.
42:41Yes. And, critically, is Pudgy Party successfully attracting new users who are not already crypto natives? Are they bringing genuinely new people into the Web3 space?
42:52This is where that Trojan Horse strategy really gets put to the test, isn't it?
42:56Absolutely. High adoption here, especially among users who might not even realize they're interacting with blockchain tech under the hood, would signal a true breakthrough for mainstream onboarding.
43:05It would show that Web3 can be seamless, accessible, and fun first.
43:09Okay. Makes sense. What else?
43:11Fourth, we need to watch social media engagement metrics.
43:14Like Twitter, Discord activity.
43:16Yeah, exactly. We'll be closely observing Pudgy's online presence pre-post-game launch across all relevant platforms, Twitter, Discord, TikTok, wherever the conversations are happening.
43:26Why is this so vital?
43:27It's a crucial indicator of community excitement, organic growth, brand visibility.
43:33Is the buzz reaching beyond the usual crypto circles?
43:36Are mainstream influencers talking about it?
43:38So we're looking for high sustained engagement, especially from new demographics, non-crypto native players.
43:45That would suggest successful mainstream penetration and a healthy expanding fan base.
43:49Exactly. And we want to see genuine conversation about the game, the fun, the experience, not just speculation about token prices.
43:57Good point. Okay. One more metric.
43:58Yes. A critical comparative analysis.
44:01Axie Infinity versus Pudgy Party, specifically looking at their adoption strategies and their tokenomics.
44:06Impairing the two directly.
44:07Yes. Because it will allow us to deeply understand how Pudgy Party's approach to getting users, to structuring its in-game economy, to designing the core gameplay loop might differ from Axie's, and crucially, how it might have learned from Axie's very public successes and challenges.
44:25We're looking for evidence of more sustainable models, right? Ones that prioritize fun and long-term engagement over those quick speculative pumps we saw earlier.
44:34That's exactly what we should be looking for. Signs of a more mature, sustainable approach to Web3 gaming.
44:40Okay. So for each of these metrics, floor price, overall volumes, mainstream adoption, social buzz, and the Axie comparison, it's not just about the number itself, but why it's significant.
44:51Absolutely. And how they interplay. For example, you could have massive social media hype.
44:55But if the NFT floor price isn't moving, maybe it suggests people are interested in playing the free game, but aren't convinced enough to invest in the underlying assets.
45:04Or vice versa. Maybe the floor price pumps, but there's no real player adoption that would suggest pure speculation again.
45:09Precisely. What the trends in each metric broadly signify for the project's health, and for the wider Web3 gaming space, that's the true insight we're seeking.
45:19Are people just talking and playing for free, or are they actually buying into the ecosystem, holding the assets, indicating real belief in its longevity?
45:28These are all absolutely vital watch points. They'll tell us a comprehensive story over time.
45:32But okay, as we start to wrap up this deep dive, let's leave our listeners with some bigger questions. Things to mull over as this unfolds.
45:39Yeah, the food for thought.
45:40First big question. Revival or hype cycle? Will Pudgy Penguin's new mobile game truly revive NFT gaming in a sustainable way?
45:49Will it inject new life, new models, or is this just another temporary surge in that ongoing, often very cyclical rhythm of crypto hype?
45:57That really encourages critical thinking, doesn't it? About long-term viability versus just short-term speculative interest.
46:04The difference between building an enduring entertainment franchise and just fueling a fleeting trend is absolutely key here.
46:10Second question for you to consider. Ownership versus accessibility.
46:14As a potential player yourself, would you rather invest in and actually own a Pudgy Penguin NFT with all the associated utility and potential financial upside?
46:24Or are you perfectly content to just engage through the free-to-play game, enjoying the experience without the investment burden?
46:31Yeah, that prompts you to think about the different value propositions for different types of users, doesn't it?
46:35Not everyone wants to be an owner-investor.
46:38But a truly successful game probably needs to appeal to everyone, from the most casual player to the deepest collector.
46:45Finding that balance.
46:46Third question. NFT is collectibles or gaming's future? Where do you personally land on this?
46:52Do you believe Web3 Gaming represents the fundamental, maybe even transformative future of NFTs?
46:58Is this how they unlock their true potential as interactive IP?
47:01Or do you think NFTs are ultimately best suited to remain primarily as digital collectibles,
47:06maybe with some passive utility, but not necessarily as the cornerstone of massive gaming ecosystems?
47:11Hmm. That encourages deeper thought about the core identity and the still-evolving purpose of NFTs, doesn't it?
47:18Are they destined for a mostly static existence?
47:21Or is dynamic, interactive utility their ultimate destiny?
47:26Big question.
47:27And finally, maybe the most provocative question.
47:29The Disney of Web3.
47:31Considering everything we've discussed, the multi-platform expansion from physical toys and Walmart
47:36to a sophisticated mobile game with a major studio,
47:39Do you genuinely think Pudgy Penguins is on a path to becoming the Disney or maybe the Pokemon of the Web3 era,
47:48building an enduring, diversified entertainment empire that truly transcends its digital origins?
47:54Wow. That's the big one.
47:55And look, these questions, they aren't designed for immediate, definitive answers, right?
47:58No, absolutely not.
47:59They're meant to stimulate that ongoing reflection, critical discussion, maybe even some personal exploration.
48:04They just highlight how dynamic and rapidly evolving this Web3 space is
48:08and the profound impact it's starting to have on culture, entertainment, and commerce.
48:13They help us all think about where this groundbreaking journey is truly heading.
48:16Wonderfully put.
48:17Okay, so as we conclude this deep dive, let's just briefly recap the core journey we've taken today.
48:22Sounds good.
48:22Pudgy Penguins' bold, highly strategic move into mobile gaming with Pudgy Party really marks a profound shift.
48:31We've explored the immense significance of this expansion for the evolution of NFT utility,
48:36for the potential acceleration of Web3 adoption among millions,
48:39and for the fundamental redefinition of how intellectual property can be monetized in this digital age.
48:45Yeah, and the overarching theme that emerged is that clear, compelling shift from NFTs being seen as purely speculative digital assets
48:53towards the emergence of potentially enduring multi-platform entertainment franchises.
48:58We've seen how this move, particularly the partnership with Mythical Games,
49:02validates NFTs as serious intellectual property in the eyes of the mainstream.
49:06Right, and how it creates new potential economic opportunities for both investors holding the NFTs and traders watching this space.
49:12And perhaps most importantly, how it offers this sophisticated yet potentially very accessible path
49:18to onboard millions of new users into Web3, all through engaging fun-first mobile experiences.
49:24And those critical lessons from past projects like Axie Infinity contrasted with the ambitious aspirations embodied by phenomena like Pokemon Go.
49:33They provide that rich, informative backdrop for understanding both the immense potential here,
49:40but also the formidable challenges that definitely lie ahead for Pudgy Party.
49:44Absolutely. It's not a guaranteed success by any means.
49:46No, not at all. But think about this.
49:48Throughout history, entertainment giants like Disney or these beloved franchises like Pokemon,
49:54they often began with just a singular, maybe simple, but somehow universally appealing character or concept.
50:00Yeah, like a mouse or pocket monsters.
50:02Exactly. And from that seed, they meticulously built these vast, multi-billion-dollar empires that resonated globally across generations.
50:11True.
50:11This deep dive today has shown us how a digital community, one born organically from NFTs,
50:17is now following a remarkably similar trajectory into mainstream gaming,
50:21into physical merchandise, achieving widespread cultural recognition.
50:25It's fascinating to watch unfold.
50:26It really makes you wonder, doesn't it? Could the next truly global, multi-billion-dollar entertainment phenomenon
50:34be born not from a traditional, top-down Hollywood studio, but organically from a decentralized Web3 community?
50:41Hmm. Where the fans themselves are integral.
50:43Yeah. Where the very fans and holders are integral to its ownership, its creative direction, its continuous evolution.
50:49Is this maybe the dawn of a new era? An era of truly participatory, community-powered entertainment IP?
50:56That's a powerful thought to end on. A fundamental shift in creation and ownership.
51:00We honestly can't wait to see how it all waddles out. Thanks for tuning in to The Deep Dive.
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