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The Тотя meme, featuring two naked SpongeBobs walking side-by-side with the caption “Тотя ❤️,” started on TikTok in early September 2025. The absurdist format spread fast, with edits, chants, and even 3D remakes gathering millions of views. Often paired against another Russian brainrot character, ПЫ (a potato-Minion hybrid), the trend quickly crossed borders and baffled viewers worldwide.

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Transcript
00:00Russian memes featuring a pair of pantsless Spongebob's have become the
00:07latest niche obsession on TikTok. Internet users outside of Russia have
00:10finally caught on to the Tocha heart emoji meme, but they remain as confused
00:14as their Russian counterparts as to what the meme actually means. Still, the memes
00:17continue to delight brain rot enthusiasts who have begun pitting Tocha up against
00:21Pui, a similarly nonsensical minion potato hybrid creature. Here's our best
00:25attempt at deciphering the meme and it's spread online this month. Tocha
00:28sometimes spelled Toter or Tocha features two naked Spongebob's grinning as
00:31they walk side by side. The image first hit TikTok in early September 2025 when a
00:35TikToker posted a meme montage ending with the two Spongebob's and the caption
00:39Tocha heart emoji. The clip reached two million plays in two weeks.
00:42Chronically online users instantly recognized the genre of meme as brain rot
00:46and how it's mostly nonsensical, endlessly repeatable, and yet strangely hypnotic.
00:50Like Italian brain rot animals or German brain rot, Tocha shows that absurdist
00:53humor is great at transcending language. The Spongebob's often appear opposite
00:56another Russian favorite, Pui, a potato minion hybrid whose squat, rounded
01:00body resembles the 2010s mobile game mascot Pui. On September 3rd, TikToker
01:03at Kuznichala uploaded a clip chanting both Tocha and Pui to highlight the meme's absurdity.
01:08Pui, Pui, Pui, Tocha, Tocha Pui, Pui, Tocha.
01:16By September 6th, creators had started remixing the visuals. TikToker at Nukemost unveiled a 3D
01:21animation of the pantsless Tocha bobs, racking up two million plays and 120,000 likes in a week.
01:26By September 13th, TikTokers had begun using Tocha to flex about their niche meme knowledge,
01:30as seen in a video by at Julian Welsh 7 where American musician Kirk Franklin eats a green apple,
01:35alongside text that reads,
01:37How I feel being on Tocha while my class isn't even on W speed.
01:40As niche memes like Tocha keep popping up, it's clear that absurdist humor will keep finding new ways
01:45to transcend borders and confuse everyone equally. Like this video and give us a follow for more
01:51about memes and internet culture.
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