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मुंबई, महाराष्ट्र: मूवी ट्रेड एक्सपर्ट गिरीश वानखेडे ने IANS के खास बातचीत में रिलीज फिल्मों की मार्केटिंग के बारे में बताते हुए शेयर किया कि कौन सी फिल्म अभी हिस्ट लिस्ट में है और कौन सी फिल्में रिवाइव कर सकती है। उन्होंने बताया हाल ही में 'लव इन वियतनाम', 'चतुरनार', 'हीरो एक्सप्रेस', 'मनु क्या करेगा' और 'जुगनुमा -द फैबल' फिल्में रिलीज़ हुईं, लेकिन सभी बॉक्स ऑफिस पर खास नहीं चल रहीं हैं। कई जगह शो कैंसिल हुए क्योंकि लोग नहीं पहुंचे। उन्होंने कहा कि कमजोर कंटेंट और और लगभग न के बराबर मार्केटिंग इसके पीछे के रीजन हैं। इन फिल्मों का बजट 5–10 करोड़ था, लेकिन कमाई कुछ लाख तक ही सीमित रही। थिएटर मालिकों को बड़ा नुकसान नहीं हुआ, लेकिन प्रोड्यूसर्स को भारी घाटा हुआ। गिरीश वानखेडे के अनुसार, नामी कलाकारों की मौजूदगी भी तब तक बेअसर रहती है जब तक कंटेंट और प्रमोशन मजबूत न हो। OTT प्लेटफॉर्म्स होने के बावजूद अच्छी फिल्में थिएटर में अब भी चलती हैं। उन्होंने कहा, अपकमिंग फिल्मों जैसे 'धुरंधर', 'थामा' और 'दीवाने के दीवानियत' से उम्मीद है कि ये फिल्में लोगों को फिर थिएटर तक लाएंगी। इंडस्ट्री के गोल्डन डेज खत्म नहीं हुए हैं, बस अच्छी कहानियों की जरूरत है।


#Bollywood #BoxOffice #MovieFlop #FilmMarketing #WeakContent #AudienceReaction #FilmIndustry #TheaterRelease #OTTvsCinema #UpcomingMovies #MovieBuzz #IndianCinema #BudgetLoss #StarPower #NoPromotion #GirishWankhede #CinemaTrends #MovieReview #TheaterBusiness #FlopFilm #BollywoodNews #CinemaRevival #ians

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Transcript
00:00The three films, which you have told, Chaturnaar, Love in Vietnam and Hear Express,
00:30and two films were released in Hindi, one was Mannu and one was Jugnuma.
00:37This film is a washout from the box office in the box office.
00:42If I tell you about numbers, Chaturnaar's collection is 50,000,000,
00:47Love In Vietnam is 6,000,000, Mannu is 45,000, Jugnuma is 5,000,
00:55and Heer Express is 55,000,000.
01:01This is why the show was canceled.
01:04The first reason was that there was no marketing of all these films.
01:08There is no buzz or visibility.
01:12If you ask a common person,
01:14anyone doesn't know that Heer Express is a film,
01:18or Jugnuma is a film,
01:21or Chaturnaar is a film.
01:24If there is no marketing and visibility,
01:26then how will the audience come?
01:28How will the audience come to this film?
01:30What will the approximate budget of all these films?
01:34And what are these films,
01:36which are made of big budgets,
01:39but in the end of the film,
01:41which is the result of the film,
01:43which is the result of the producers?
01:45What is the result of the film?
01:48If you ask a lot of these films,
01:50if you ask a lot of budget,
01:51then there are about 8-10 crores of films.
01:54There are about 8-10 crores of films.
01:56There are some Chaturnaar,
01:58and Ir Express,
01:59and then Love In Vietnam.
02:01But there are about 5-10 crores of films.
02:05And there are many first-time producers.
02:10They come to make a film,
02:12or some shock,
02:13or some other things.
02:15They come to make a story.
02:17And all the points of the film
02:19are the producers,
02:21but there are not the points of the film.
02:23So, the show is getting a conversion cost.
02:30Yes, it is not a loss of the show.
02:33But as you can see, there is no occupancy in the show.
02:37So, we will give the show to the show that is going on.
02:40Do you think the content was weak or the promotion marketing?
02:47What do you want to say about these films?
02:50Both of them were weak.
02:52Either the content was good or the marketing was good.
02:55If the content was good, then the reviews are good.
02:59If the content was good, then the film will go from word of mouth.
03:03But when the content is not good, and the marketing is not good,
03:07then all of these films will be a disaster.
03:12After Chaito Naad, Divya Khosla was a star-class.
03:18And after Chugnoha was a star-class.
03:22But you said that the audience is not good.
03:25Obviously, Divya Khosla and Neel Nitin are a big star who will go to the audience.
03:32Until they don't do anything like this,
03:34They are a popular film,
03:36They are a popular film,
03:37and people want to make their mind to see it.
03:40And if they talk about Manoj Vajpiq,
03:42then there is already the inspector in Netflix,
03:45and there is good publicity.
03:47And people have been doing it.
03:49But there is no publicity.
03:50Jugnumma is a picture of the name of this word.
03:56It doesn't know anyone.
03:58We know that they have a special screening
04:02or first look launched.
04:04All the names of the director, Anurag Kashyap,
04:07and Vikram Aditya Mutwane,
04:09etc.
04:10It has been given to this film.
04:12Besides, there is no visibility of this film.
04:15So, how do we get to see this film?
04:18Or, what is it called Nitin Mukesh?
04:21When Sanyara has a film performed in the box office,
04:27what does it look like?
04:30The film is still bad.
04:31If it becomes good, why do we not come?
04:33After Sanyara, the film is still 4.
04:36The film is not really liked.
04:39The film is also not really liked.
04:42In addition to that,
04:45the film was released by Demon Slayer.
04:48The Infinity Castle was released yesterday.
04:50It was a Japanese animation film.
04:52The first day of his collection was Rs.13 crore.
04:54How is it going?
04:55It is going because it is a good film.
04:58The content is good.
04:59The marketing is good.
05:01The excitement is good.
05:02The excitement is good.
05:03Whatever is good, it will be good.
05:05It is funny.
05:20Of course.
05:22of course
05:24hey Baba
05:25can we go to our film
05:28showcasing our film
05:30where the theater house full
05:31the release of the film is today
05:32yes
05:34where we go
05:35there will be a house
05:36now the house is today
05:38now the house is today
05:38many times
05:38film promotion
05:39for the actors
05:40they go to the mall
05:41in the cinema
05:42in the house
05:43if the cinema
05:43is coming to the public
05:44then the other film
05:45is coming to the public
05:45if the film is coming to the public
05:46the picture is today
05:47the film is now released
05:47Deevaya Khosla
05:48if the film is now
05:48if the film is now
05:49then who will get the audience
05:50when the film is now released
05:52then who will get the other
05:52film's ideas
05:53now when the actor
05:54is coming to the public
05:55then it will be a house
05:56it will be a house
05:57but the house
05:58the house
05:59the house
06:00the house
06:01the house
06:02the house
06:03that is important
06:04and that is not happening
06:05Mr. Raskar
06:05can you tell me
06:06the streaming platform
06:07is the platform
06:07or Fox Office
06:08yes
06:09streaming platforms
06:11Netflix
06:12Amazon
06:13Hotstar
06:14these
06:14streaming platforms
06:16there is
06:17if the content
06:17is good
06:19people are going
06:19both co-exist
06:20but
06:21there is no effect
06:23there is no effect
06:24look
06:25when Sayyara
06:25hit
06:26or Chhawa
06:27hit
06:27there is
06:28OTT platform
06:29there is
06:30so people
06:31OTT platform
06:32watch the film
06:33but if the film
06:34is spectacular
06:35like Chhawa
06:37or the film
06:38is
06:38so
06:39like Hollywood
06:40is
06:41Final Destination
06:42or Fast
06:45and Furious
06:45or
06:46Mission
06:48Impossible
06:48or
06:48if the film
06:50is
06:50so people
06:51come to the theater
06:51But that's not the reason.
06:54Yes.
06:55If you want to go to cinema,
06:58there is an option that is OTT.
07:01That's why it's less.
07:03But we have to say that there is no competition.
07:06We will say that both co-exist.
07:09OTT platforms and cinemas.
07:12If there is a good film,
07:14a beautiful film,
07:15a beautiful film,
07:16people need to go to theatre.
07:19What do you think of content-driven cinemas?
07:22Is it going to come back to the audience?
07:24Is it going to come back to the audience?
07:26It's time to come back to the audience.
07:29Content-driven films,
07:32where they work on the story,
07:36they work on the story.
07:38They work on such films.
07:40They work on such films.
07:42They work on such films.
07:44Star Powers,
07:45there are 2 or 3 stars in our country.
07:48But they work on such films.
07:51If a superstar has made a bad film,
07:53they won't play.
07:54So, Star Power obviously,
07:56is going to diminish,
07:58is going to reduce,
07:59is going to reduce,
08:00and it's going to be a content-driven cinema.
08:03and it's going to revер?
08:04Do you think,
08:05do you think,
08:06who will be able to Laurie can have the art from Royal Rockproofs?
08:08Is it going to be a good movie?
08:09Is it going to be a good movie?
08:10I think,
08:12the biggest thing I think he could revive as when he is really excited,
08:16is Durandran.
08:18And Ranveer Singh,
08:19His trailer is amazing.
08:21It's amazing.
08:22It's very impressive. I think that it can be revived.
08:25It's looking like an animal.
08:28There's a film called Thama, which is on Diwali.
08:31It's a horror comedy,
08:34Metacolo, Ayushaman Khurana.
08:37I think that it's impressive. And another film called Divaaniyat,
08:40which is Hrishwardhan Rane.
08:43It's a song. It's a super hit song.
08:47I think there are 3 or 4 films
08:50that will come back to the movies
08:53from the box office to the cinema.
08:56There are many productions in the house
08:59that there is a new feature
09:02called Corporate Hooking.
09:04So it's a corporate hooking.
09:06And then after the film,
09:08it's a film.
09:10It's also a karate gimmick.
09:12So what do you think about it?
09:14Every production house,
09:16it's going on today.
09:18It's not a corporate booking.
09:20It's not a corporate booking.
09:22It's not a corporate booking.
09:24Corporate booking means that
09:26when a film is made,
09:28there are several brands
09:30that are associated.
09:31Now, you understand that
09:33a brand is in-film
09:35advertising or out-of-the-film.
09:37So when the first three days
09:39that brand will buy
09:41some tickets for their employees,
09:43it's a corporate booking.
09:45There are many brands
09:47that give tickets for their employees.
09:49It's a corporate booking.
09:50Some people are booking
09:51in bulk for their production house
09:53or their office.
09:55If they want to buy a company,
09:56they have tickets for their employees.
09:58So the company is a corporate booking.
10:00So you have to buy a company
10:02from the films.
10:04That's a good thing,
10:05because the company is bad.
10:06But there is no mistake.
10:07But there is no mistake.
10:08Yes, you have to buy a company.
10:09You've bought a company.
10:11400 people have to buy tickets.
10:13But the people from the theatre
10:15do not go to the theatre.
10:16And you have to give their money.
10:17That's not.
10:18That's not.
10:19If people are looking for a corporate booking,
10:21but they don't sit in theatre.
10:23If people are watching the film in the theater, then it's a good thing.
10:42I'm saying that if there is no public in the theater, then it's a good thing.
10:47But corporate booking, if there is a box office, the numbers are bigger, that's a good thing.
10:54But some producers tell their numbers and tell their numbers.
10:59If there is a 10 crore collection in the first day, and if you tell them about 14 crore,
11:04then you tell them about 18 crore.
11:08So, the inflated figures is not good.
11:13What do you think about the industry? When is the golden days?
11:19The industry is always the golden days.
11:23There are so many things that we have such a beautiful industry.
11:27The film is less and less, the film is less.
11:31This is the habit of the film.
11:34But we have to revive, we have to get attention to our stories, we have to make good films in the international market.
11:42We have to learn Korean dramas, Japanese animation, Hollywood in action films in the world.
11:51We have to learn from the world and make good films in the world.
11:55We have to make good movies in the world.
11:57We have to prepare for the content-driven cinema and our golden days are always new.
12:04So, it will happen that some of the films are bad on the box shop.
12:08But it is possible that we will continue to become a good film and have a good day.
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