😇 Dein Abo hilft uns
✅ Source: Volkswagen
➡️ Mehr Infos: https://www.tuningblog.eu/?s=VW+IAA
Auf der IAA Mobility 2025 in München stand im Rahmen des AUTO x SOFTWARE SUMMIT das Panel „ADAS for ALL – Moving Automation into the Mainstream“ im Mittelpunkt. Diskutiert wurde, wie moderne Fahrerassistenzsysteme (ADAS) für alle verfügbar gemacht und in den automobilen Alltag integriert werden können.
Oliver Blume (CEO Volkswagen Group & Porsche AG), Kai Yu (CEO Horizon Robotics), Geoffrey Bouqout (Vorstand Technische Entwicklung Audi), Cristiano Amon (CEO Qualcomm) und Mathias Pillin (CTO Bosch Mobility) beleuchteten gemeinsam mit Moderator Peter Bosch (CEO CARIAD) die Chancen und Herausforderungen der Automatisierung.
Die Experten waren sich einig: ADAS-Technologien sind ein Schlüssel für mehr Sicherheit, Komfort und Effizienz im Straßenverkehr. Durch intelligente Software, Sensorik und Vernetzung werden Fahrerassistenzsysteme künftig nicht nur Premiumfahrzeugen vorbehalten sein, sondern breite Kundengruppen erreichen.
#Volkswagen, #Audi, #IAA, #ADAS, #Innovation, #Autoindustrie, #Mobilität
#tuningblog - das Magazin für Auto-Tuning und Mobilität!
✅ Source: Volkswagen
➡️ Mehr Infos: https://www.tuningblog.eu/?s=VW+IAA
Auf der IAA Mobility 2025 in München stand im Rahmen des AUTO x SOFTWARE SUMMIT das Panel „ADAS for ALL – Moving Automation into the Mainstream“ im Mittelpunkt. Diskutiert wurde, wie moderne Fahrerassistenzsysteme (ADAS) für alle verfügbar gemacht und in den automobilen Alltag integriert werden können.
Oliver Blume (CEO Volkswagen Group & Porsche AG), Kai Yu (CEO Horizon Robotics), Geoffrey Bouqout (Vorstand Technische Entwicklung Audi), Cristiano Amon (CEO Qualcomm) und Mathias Pillin (CTO Bosch Mobility) beleuchteten gemeinsam mit Moderator Peter Bosch (CEO CARIAD) die Chancen und Herausforderungen der Automatisierung.
Die Experten waren sich einig: ADAS-Technologien sind ein Schlüssel für mehr Sicherheit, Komfort und Effizienz im Straßenverkehr. Durch intelligente Software, Sensorik und Vernetzung werden Fahrerassistenzsysteme künftig nicht nur Premiumfahrzeugen vorbehalten sein, sondern breite Kundengruppen erreichen.
#Volkswagen, #Audi, #IAA, #ADAS, #Innovation, #Autoindustrie, #Mobilität
#tuningblog - das Magazin für Auto-Tuning und Mobilität!
Kategorie
🚗
MotorTranskript
00:00I think we all agree assisted automated driving has long been a dream of the
00:07automotive industry and we've been talking about this at many IA's but
00:12this year is the year where it's really coming to reality and I think what we
00:18observed in the past advanced driver assistance systems were always a very
00:24often the privilege for premium buyers that was quite an expensive technology
00:29either you only got it in the in the upper car classes or even in a in a model
00:35three it's quite an expensive feature yeah and it's a given that folks one group
00:40always brought technology to the people is aspiring to change this yeah we want to
00:45make technology we want to make a does technologies accessible to everyone tech
00:50for the people there's also the motto here and I think it's no longer the
00:56question does aid us and does advanced automated driving like level 2 plus
01:02level 2 plus plus level 3 does this go mainstream it's more the question when
01:07exactly and especially how yeah who will who will dominate the industry who will be
01:14on the strategic control points who will earn the margin and this is the game
01:19that's currently running and we brought together probably the most profiled
01:25experts globally luckily all of them are working with folks one group and I
01:31would like to start with the CEO of Qualcomm with Cristiano I'm on
01:37here's Cristiano and he's joined by I start with you Ollie yeah the CEO of
01:50Volkswagen group thank you very much Cristiano you do here of Qualcomm and a great partner
01:54hi Peter you guys here of Horizon Robotics great IPO great technology you the man who's leading
02:00at us from a board perspective for all the brands Geoffrey Bucco the CEO of Audi and
02:07Matthias Pilleen CEO of Bosch mobility please take a seat and Ollie we'll start
02:14with you yeah yeah great technology at Volkswagen group starts with strategy and
02:19you made a couple of statements I think the statements were always quite bold that
02:24you made yeah you always said a does cannot remain a premium toy you always
02:30said we will win this game if you create platforms like we always did you said
02:34it's a scale game and you always said let's let's make sure that we have access
02:38to all the data because data makes an a does stack smart and now you've announced
02:43the tech driver strategy and we want to control this technology somehow but we
02:47want to be at the at the forefront of the industry together with our partner so
02:51how does this all fit together we want to own it but we are also partnering and we
02:56want to make the brands happy what's your take yes as we discussed this morning our
03:02clear ambition is to be the automotive tech driver globally and their autonomous
03:09driving is one discipline of our decathlon as I call it and to be based there it's
03:17about speed it's about performance and it's about cost and at the end innovation
03:25not because we won't stop and there is a high innovation speed right right now and
03:31the customer demand is rising rising and rising and we think in some some years it
03:42won't go without a ton of striving and on the other side for us and that sets as a challenge we
03:48want some to provide some mobility for everybody and not only for premium segment and so arm therefore we
03:59built our strategy for autonomous driving and thought about who will be the right partner for for us to
04:08to have being on the top level of innovation but also I'm having having the
04:12speed and who fits perfectly to us and it's also a people people game and so we
04:19came to a two great great partnerships some together with Bosch was to rise in the
04:25Bortix was with Qualcomm from from the technology level and for us it's important
04:32to benefit from this innovation speed and on the other side owning the IPs and so we build our
04:40our joint ventures together and I think now this fits perfectly together with our group software stack
04:47we presented this this morning that there's a clariness orientation structure where we do find each
04:56approach into our strategy and I think this is really a testament of technology strategy leading
05:05in technology bringing in partners but in the end it's it's with a cut it needs to taste well with
05:11the customer I mean droffy you have a kind of a double role in the folks on on the one hand you're
05:16the godfather for a does technologies across our group software stack I need to make sure that
05:21technology is great on the other hand you're the CTO of Audi and you're bringing back I may say
05:28that for some good technique and it it shouldn't be just a safety feature it should be something that
05:36reflects also the identity of the brand so how does leading technology and identity of the brand how
05:43does that fit together it's a it's a two side of the same middle I should say when we think about
05:49ADAS we can be super technical we're talking about automatic emergency braking lane assist system so
05:56it can be super technical but in the end we could also discuss about lidars soft software driven I don't
06:03know radars or things like that this is not the point the point in the end we want to create an
06:07experience and this is where indeed the two let's say the two roles are merging because we want to have
06:13an experience and the experience in the end is do you feel this system to serve your needs whenever it
06:19needs to be so with AI and I think we are going to to see that even more and more as we advance into
06:25into this AI development and this AI disruption that we're living how it can be adapted how it can be
06:30empathic how it can be intuitive those are the words that we want for serving our customers and
06:36Ada safety features is nice safety is absolutely critical but then once you start creating trust with
06:43your customer then it becomes a desirable product and this is where from Audi so we launched this week
06:49concept C car and our design language which is driven by a clarity which is different by technicality and
06:56emotion driven by intelligence those are exactly how we want from an engineering side design this so
07:02it's a mix of software obviously but also how you want to create that it's not like a beep it's not like
07:07a haptic button it's a full experience if you want to have this this it has level three system that we
07:14are developing and testing as of now if you want to have that real and not just a technical topic you
07:20have to have a full experience so you have to have voice you have to have an interaction that is becoming
07:25intuitive and empathic building on what you said trophy Matthias I mean we are working together in the
07:33Automated Driving Alliance that means our engineers are creating code together into the same repository they're
07:39really working together and your role is very often to remind us what's going on technology wise in the world and
07:47what's going on from from a customer sense so the the two sides of the coin that the trophy just mentioned so what
07:53would what would you say on these two sides what are the top trends and are we together on the right way yeah I would also
08:01subscribe to what you said Geoffrey so customers would like to have first comfort comfort means for example you're
08:08driving at night in a new city like in Shanghai or in Rome and you're merging adaptive cruise control with
08:16navigation so you basically can really drive relaxed in completely new driving scenarios and you're getting
08:22really a lot of comfort to get there seconds is safety so you're driving high speed on a freeway
08:28and the adas function allows you if your children distract you from driving that still the vehicle is
08:34being kept on the road and this is what customers really would like to see globally and therefore of course
08:39the functions we develop need to be extremely mature and extremely reliable so that's mandatory then the
08:46third one I see is of course technology I mean AI is at the core of the adas functions and it has made so much
08:53progress over time in recent years so we can really now benefit from that development and maybe we can
08:58talk later a little bit more about that and if you talk about the trends I mean it's clear that the
09:03lead market for adas currently is China and that's because those OEMs have been more say courageous to
09:11adopt these functions their platforms had been made ready at an earlier stage and also to say they had more fun to
09:18adopt this technology acknowledging all the risks coming along with that so that was basically speeding up the
09:25development but what I see here and what you can see at the show here at this booth but also at others
09:30now this is really catching up that's a global trend and I believe for an OEM it's a big differentiator to
09:36have functions like that in place you just said it the lead market is China and very often when you
09:44Joffrey and myself sit together I think are we on the right track and how do we explain to Oli that we are on
09:49the right track we always think I was going on in China is there something new and always when we
09:55visit you Kai in China we are really excited what's going on there we are we are operating a
10:02joint venture in China horizon we can carry it in the rise of robotics developing also our own stack for
10:07China there based on AI you're one of the the best AI experts in China from study times also with your
10:16with your company right now and we see so many technology trends in China we see cars packed full
10:23of sensors and with high compute power we see cars that drive really well mapless few sensors really lean
10:31compute we see cars in the below 20,000 euros segment with level 2 plus plus coming so what are the top trends
10:40how can we learn from from China and how can we bring technology forward together right I think we have this
10:50great partnership with Volkswagen I think it's really rewarding journey for us and talking about China I think we are saying oh
11:00China speed is China the competition everything is like a crazy in the business world but I don't really
11:07thinking from the competition standpoint but really think about you got to have some vision you got to have
11:13some strong belief about technology will change people's daily life will change the world so the technology never grow in
11:23in the linear way right it's always exponential think about over the last 10 years the cost of for lighter actually
11:30reduced by how much 1,000 times right and think about the computing power for cars for eight us over the last 10
11:39years grow by 1,000 times you know so the automat driving I believe today is like a driver assistance but I guess according to
11:49according to the progress of AI let's say our own experience of our technology team I believe in 3 to 5 years we
11:58will reach the level of like a completely you know ice off namely level 4 and in China so I'm very very convinced
12:06and a strong belief about a technology trend then this is about the vision the other part is action you know you got to
12:12relentlessly push the boundary of innovation and leading the trend so that's the only way to survive in the business world so we have to
12:22push the boundary of the computing power the kind of software stack and everything so I think this is from vision to action and that's the way to really lead the trend and that's the kind of a China speed.
12:39China speed is something we are really on and we are trying to adapt with the whole Volkswagen group I hope the decay of
12:47hardware prices that you just mentioned won't bother you too hard because Christina you brought Qualcomm really
12:55successfully into the automotive space and I think one of your approaches was also partnering with other tech companies and
13:02and with OEMs you're active in China you're active in the Western world very successfully and you have different kinds of partnerships that you've experienced what's what's your take how should
13:14partnerships between hardware companies software companies automotive partners how should they look like and what makes us what gives us the best speed.
13:24Yeah well it's a great question I think thank you thank you for the opportunity to participate in this in the event I think in the Volkswagen group partnerships have been wonderful.
13:34If you look at the success of Qualcomm in the many different industries that that we have through our history participate in and automotive is one that was kind of a new initiative for Qualcomm.
13:47And the success comes from actually the ability to be pushing technology as fast as possible to what's possible but also create partnerships that we have more than one company responsible for the innovation.
14:00We never believed that the job of a company is to provide the single innovation for the entire industry but actually get the best of each partner.
14:09For example in our programs it's about understanding the role of that we can bring to the table the role of Volkswagen bring to the table the role of a tier one bring to the table because we all very focused on what what is the best that we can bring into the product.
14:26And I think that's a model of partnership with with joint development.
14:30I think for example a strong tier one role in doing the integration the system level optimization build the platform that is unique to each customer requirement and experience so you build this into something that is flexible.
14:45It's scalable and then the ability to actually share technology so we can continue to improve the platform over time and I think we see the role of data for example when you think about assisted driving systems.
14:57And I think that has been the approach that we all should take as an industry because this is going to be an essential function of the automobile going forward and the expectation is success today does not mean success tomorrow.
15:12And that means we have to continue to improve the platform with the best of each partner can bring to the table.
15:18Yeah, and I think I mean we believe in ecosystems in the German and European ecosystem in an auto ecosystem and now in an auto tech ecosystem and we honest also the different partnerships always inspire us to ask the right questions.
15:33I mean we are also partnering with mobile I for example for the for the level 4 autonomous ID bus the partnerships in different areas and this is already around Volkswagen group really inspiring ecosystem.
15:45And what came up very early was the discussion about AI.
15:50Yeah, I remember when we asked ourselves will AI be the real big game change and we realized it's even more.
15:58Yeah, it's it's it opens up totally new possibilities and I think Kai you as one of the AI pioneers also in this round also from a from a scientific perspective.
16:10Can you elaborate a bit why AI has changed automated driving so much?
16:15Yes.
16:16How we using it today?
16:17Is it safe?
16:18How does it go along with regulation?
16:20And what role will it play in the future?
16:23Right.
16:24So I think we are undergoing a tremendous technology revolution.
16:29So think about the last few decades like Marco Anderson said software is eating the world.
16:37And now we are enter a new area which is the AI is eating the whole world.
16:42So I think think about the software industry.
16:46I think in the last few decades we call software 1.0 the 1.0 is essentially loop based based on all the logics.
16:54Right.
16:55And the traditional autonomous driving also really loop based.
16:59And if you're sitting in the autonomous driving car like the trajectory planning and the control based on loop based.
17:05You can clearly feel this is driving by driven by machine.
17:09Right.
17:10It's not natural.
17:11It's not human like it's not giving you the confidence of like the safety margin.
17:15Right.
17:16But now I think something dramatic is coming which is the end to end training.
17:21The something like the big language model which is really completely data driven training based learning from you know human drivers.
17:29And then what's happened right now.
17:31You can clearly feel the new software software 2.0 the AI driven autonomous driving very natural very smooth.
17:42You feel like it's just like you driving the car.
17:46You give the sense of comfort.
17:50We did that in Shanghai together right.
17:52Yes.
17:53In our latest version we really impressed.
17:54Very exciting.
17:55Yes.
17:56So I believe AI will change not only the automatic driving but also will change the in-cabin experience.
18:02So in my view you know in the entire human history actually the first AI device.
18:11It's not cell phone.
18:14The first AI device is going to be car.
18:17With amazing you know big battery.
18:20Amazing computing power.
18:22Very expressive acoustic you know sounds.
18:26Very expressive displays.
18:29Right.
18:30So a lot of unimaginable things will happen.
18:33I can see it roughly dreaming of it already.
18:35Yeah.
18:36It's a foresprung topic.
18:38Absolutely.
18:39So I think the innovation is just starting.
18:42It's just the beginning.
18:43A lot more will happen in the next 10 years.
18:46Yeah.
18:47I remember our initial steps with AI.
18:52We said alright AI needs a lot of data.
18:54That's great.
18:55Volkswagen has a huge fleet.
18:57We have the largest connected fleet 45 million cars connected to the group cloud which we cleaned up a little bit.
19:02Made the data better usable.
19:04That was also a foundation for our partnership to use the data to train an AI model.
19:10And we said alright AI models are huge.
19:12They will also run in the cloud.
19:14Now we are a bit further down the technology curve and we are realizing AI should also run on the edge.
19:21And this morning by the way a great quote from Vasim Ben's side of Rivian Volkswagen Technologies.
19:27He said the secret sauce is integrating hardware and software to a seamless system.
19:33So AI on the edge AI on the SOCs in the car.
19:37What role does that play and should we all invest into it?
19:41Okay look Peter this is our favorite topic of conversation.
19:44I wish we have several hours to talk about this.
19:47That's why I asked you.
19:48Yeah but look I'll try to provide maybe a simple way to understand this.
19:54I think one of the incredible things that are happening with the car right now.
19:59The car is a computing surface.
20:02And because it's a computing surface we're going to get entertained from the car.
20:07We're going to communicate from the car.
20:09We're going to get productive on the car.
20:10We're going to do many things.
20:11The same way that the phones are computing surface.
20:13The laptops are computing surface.
20:15And AI is the new form of computing.
20:18When you think about the edge.
20:20Here's an easy way to describe it.
20:23The data center has been built.
20:25And you use a lot of the data center to create AI.
20:27But once the AI is actually going to be utilized.
20:30And when you think you need to go where the humans are.
20:33And the humans actually are at the edge.
20:35And there's an incredible amount of things happening all at the same time.
20:38In the car.
20:39In the phone.
20:40In the PC.
20:41In the robots.
20:42In the machines.
20:43One of the things that we feel very privileged sometimes.
20:46Is the ability to be providing technology to all of those industries.
20:50We see how they're actually working together.
20:53Like we're actually, I love telling the story.
20:55The reason we got into the automotive business.
20:58Because we realized that people will buy a phone holder.
21:01And put their phone in the dashboard of the car.
21:03And we said, okay.
21:04There's something here that needs to get fixed.
21:07And I think you should be thinking about the AI at the edge.
21:11In the following manner.
21:12First.
21:13AI is the new computer human interface.
21:17We had to learn how to use computers.
21:20Not anymore.
21:21The computer knows how to interact with us.
21:23Whether it's what we see.
21:24What we hear.
21:26What we write.
21:27So think about the car as an example.
21:30Everything that the car sees.
21:32The cars can understand and can interact with us.
21:36What's relevant to us.
21:37The second thing that is happening.
21:39The evolution of AI technology in itself.
21:43is breaking down in cloud and edge.
21:46Techniques such as mix of experts.
21:48Destillations.
21:49Even chain of thought reasoning.
21:52As you start reasoning on the AI.
21:54You can actually start on a small model.
21:56Go to the big model.
21:57And the obvious thing is reliability.
21:58The reason we have all of this computing power put on the car.
22:02You have to rely.
22:03If the AI is driving for you.
22:05You have to rely on that computing power.
22:07And the ability of the car to make decisions.
22:09So if I go to OLLI next time.
22:11And ask for investment money.
22:13For more compute power.
22:14What advice would you give us?
22:15It should be a no brainer.
22:16It should be a no brainer.
22:17It should be a no brainer.
22:18Decision taken.
22:20Keep that in mind.
22:22And here's maybe the conclusion of this.
22:25Because it's important.
22:26I want to do a parallel.
22:28When one of the new categories of devices.
22:32that we see now getting significant scale.
22:35It's smart glasses.
22:37Because it's very intuitive for the human.
22:40When you use a glass.
22:41What you see.
22:43The AI will see.
22:45So when I look about all those sensors.
22:47We're building in the car.
22:48For ADES.
22:49They can see the road.
22:51They can see the pedestrians.
22:52And they can help you drive.
22:53But they also see everything that is happening around you.
22:56So I think we're going to see an evolution.
22:58Of the architecture of AI at the edge.
23:00That not only are you going to do the ADES system.
23:02But it's going to be a key contributor.
23:04For some of the in-cabin experiences.
23:06That you're going to have.
23:07That's all driven by agents.
23:09So I think we're just at the beginning.
23:11The future is bright.
23:13And I think car companies are sitting on a very important.
23:17Strategic asset.
23:18Which is the car.
23:19And it's going to be a unique experience for humans.
23:23In this new computing surface.
23:25Enabled by AI.
23:26That's a very very strong statement.
23:28And there's one person who should.
23:30Especially keep that in mind.
23:31I see him in the audience sitting.
23:33Manuel Birke.
23:34He's the head of our global ADES development.
23:36Now here's a clear task to you.
23:39Cristiano made.
23:40You're using his SOCs.
23:42For our own ADES stack.
23:44And I would put this in your target letter.
23:48For 2026.
23:50Matthias.
23:51Of course.
23:52Also Robert Bosch has a share.
23:54In the success of the development.
23:56And we are working on these AI capable SOCs.
24:01And we kind of turned around the technology approach.
24:04I said this morning.
24:05Fail fast.
24:06Fail well.
24:07Is an important principle in technology development.
24:09And we realized.
24:10We need to jump on the next technology S curve.
24:13Yeah.
24:14What exactly did we do?
24:16And how did that work?
24:19Yeah.
24:20Well maybe.
24:21Let me start a little bit earlier.
24:22So I know AI since my student days.
24:25When networks of 50 neurons.
24:27Were still considered to be really hazardous.
24:30And I really like AI.
24:32And just looking into the advancements.
24:34AI has made over recent years.
24:36It's clear.
24:37It's a bit inevitable to use that.
24:39So what we brought in into our partnership.
24:41Is now our latest AI methods.
24:43Using foundation models.
24:45Using transformer technologies.
24:47And all that thing.
24:48Because really our ambition here.
24:50Is to really get to the next level.
24:52And you know Peter.
24:53What I really like about the partnership.
24:55Between a.
24:56Technological.
24:57A fine tier one.
24:58And then OEM is.
25:00AI can do a lot.
25:03But.
25:04If you bring AI into a car.
25:07A car is a safety critical device.
25:09And as such.
25:10And in my history.
25:11I know.
25:12From my history.
25:13I know.
25:14AI does mistakes.
25:15Because AI.
25:16Is an empirical system.
25:18And how.
25:19Regardless.
25:20How much data you use.
25:21If you do.
25:22Supervised learning.
25:23Reinforcement learning.
25:24All that stuff.
25:25You still cannot prove.
25:26That this system.
25:27Is 100% reliable.
25:29So.
25:30If you go for a level 2.
25:31Plus.
25:32Plus driving functions.
25:33The ones.
25:34We described before.
25:35That's really perfect.
25:36And we are now.
25:37Really at the leading edge.
25:38But the flavor.
25:39In our partnership.
25:40Is really.
25:41And OEM.
25:42Understand what a car.
25:43Needs to do.
25:44What safety requirements.
25:45Are in there.
25:46And to develop that together.
25:47Beyond level.
25:48Two.
25:49That's a real big advantage.
25:50Of our partnership.
25:51And I think really.
25:52Use the latest AI methods.
25:54But still.
25:55Make it industry specific.
25:57And make sure.
25:58Advice has superior quality.
25:59And superior reliability.
26:01I think.
26:02That's a really important point.
26:03I mean.
26:04I get approached a lot.
26:05Also.
26:06On trade shows.
26:07Like this.
26:08By startups.
26:09They said.
26:10Oh.
26:11We build up.
26:12Something autonomous.
26:13Look.
26:14It's driving already.
26:15And when we're then talking.
26:16What about safety.
26:17What about security.
26:18Are we able to.
26:19Holomogate it.
26:20Would you.
26:21Sign that the customer.
26:22Is really safe.
26:23That's a different story.
26:24And this is how.
26:25It will be.
26:26The brand promise.
26:27Of an Audi.
26:28For example.
26:29That stands behind it.
26:30Trophy.
26:31So.
26:32For many customers.
26:33AI.
26:34Is a bit abstract.
26:35Sometimes.
26:36It's even intimidating.
26:37Or it's.
26:38Intransparent.
26:39How do we.
26:40Bring them.
26:41Emotionally.
26:42Closer to the car.
26:43How do we.
26:44Elevate this.
26:45As part of.
26:46The brand experience.
26:47How do we.
26:48Create a seamless.
26:49Experience.
26:50functionality.
26:51In the ADA stack.
26:52I think.
26:53We have to start.
26:54With measuring.
26:55The power of AI.
26:56And.
26:57Listening to.
26:58Those.
26:59Experts.
27:00Of the industry.
27:01About AI.
27:02It's.
27:03It's like.
27:04The horsepower.
27:05Of the car.
27:06From.
27:07What we used to do.
27:08So.
27:09We see more.
27:10And more.
27:11Let's say.
27:12Manufacturers.
27:13And.
27:14Ourself.
27:15Now.
27:16Pushing.
27:17And advertising.
27:18Something like that.
27:19So.
27:20It's also.
27:21Let's say.
27:22Betting on the power.
27:23Betting on the power.
27:24Of.
27:25This.
27:26Incredible.
27:27Calculation.
27:28Power.
27:29That's the first point.
27:30Once you have done that.
27:31As you said.
27:32I mean.
27:33It's a car.
27:34So.
27:35It's a safety.
27:36Regulated.
27:37Environment.
27:38We don't want to do anything.
27:39That is not creating trust.
27:40So.
27:41Once you have that embedded.
27:42Then you say.
27:43Okay.
27:44Technically.
27:45Do I trust.
27:46My system.
27:47First.
27:48That is redundant.
27:49Explainable.
27:50On each and every parts.
27:51Of the.
27:52Of the.
27:53What we call.
27:54Sensing.
27:55Planning.
27:56Acting.
27:57So.
27:58All this.
27:59Value chain.
28:00Of what we mean.
28:01By ADAS.
28:02And automated driving.
28:03How we make sure.
28:04That we understand.
28:05And it's.
28:06It's safe.
28:07This is a technical approach.
28:08It's not.
28:09As you said.
28:10The one that we want.
28:11In the end.
28:12From a customer.
28:13Then we're creating.
28:14Trust.
28:15How to create trust.
28:16First.
28:17It's super difficult.
28:18To say.
28:19I want to write.
28:20Thousands of requirements.
28:21Because that's not the point.
28:22The point is.
28:23I want to drive.
28:24And we drive.
28:25Intensively.
28:26With you guys.
28:27How to mimic.
28:28The human behavior.
28:29Which is the end to end.
28:30Reinforcement learning.
28:31To push the boundaries.
28:32So.
28:33You start.
28:34Then feeling confident.
28:35So then you.
28:36As a driver.
28:37Non-driver.
28:38Then.
28:39You start to do something else.
28:40On level three.
28:41You can.
28:42Work.
28:43You can.
28:44You can.
28:45Relax.
28:46Watch a movie.
28:47You can do things like that.
28:48But you want.
28:49At every time.
28:50At least.
28:51At least.
28:52This is the experience.
28:53When you start having confidence.
28:54Your machine.
28:55To explain to you.
28:56What happened.
28:57Why.
28:58Didn't you stop.
28:59Or why.
29:00Did you not accelerate.
29:01Or change lanes.
29:02And then the system should.
29:03Instantantly.
29:04Explain to you.
29:05Well.
29:06Because I saw.
29:07A red truck.
29:08Just behind me.
29:09Driving at.
29:10140 km per hour.
29:12And.
29:13It's not.
29:14It's not the right moment.
29:15For me to change lanes.
29:16This is creating trust.
29:17By this.
29:18Let's say.
29:19Thinking and interaction.
29:20Transparency.
29:21That the machine.
29:22With AI.
29:23Can adopt.
29:24This is part of the system.
29:25That we want to push forward.
29:26This is part of the first.
29:28Trust.
29:29Boundaries.
29:30And once.
29:31You have created that.
29:32Then we can start.
29:33Really creating.
29:34The creating experience.
29:35Which is.
29:36Not something related.
29:37To a car.
29:38But which is.
29:39Where.
29:40You guys.
29:41I mean.
29:42You are robotics.
29:43Horizon robotics.
29:44That means.
29:45This is the research field.
29:46That is being developed.
29:47All over the sectors.
29:48I mean.
29:49As you said.
29:50Also.
29:51Cristiano.
29:52It's not something.
29:53Do I see.
29:54The seven layers.
29:55Of understanding.
29:56I know.
29:57That you know.
29:58That I know.
29:59That I know.
30:00Etc.
30:01And this is something.
30:02That we need.
30:03Now.
30:04To develop.
30:05experience.
30:06To make that happen.
30:07So.
30:08You're saying.
30:09It's not just.
30:10The car.
30:11That's driving.
30:12But the.
30:13The passengers.
30:14Are much more.
30:15Interacting.
30:16With.
30:17With the.
30:18Ada system.
30:19Is that.
30:20Technologically.
30:21possible.
30:22It is possible.
30:23Right.
30:24Yeah.
30:25So.
30:26There is.
30:27A lot of alignment.
30:28Which is always easy.
30:29For.
30:30Group CEO.
30:31If everybody's aligned.
30:32Fine.
30:33Yeah.
30:34You have an easy job.
30:35But the question is.
30:36Is there really.
30:37A single playbook.
30:38For different world regions.
30:39Probably.
30:40For different.
30:41Vehicle segments.
30:42What's the guidance.
30:43You're giving.
30:44On this.
30:45As a global.
30:46CEO.
30:47For.
30:48For tech group.
30:49Yeah.
30:50Yeah.
30:51Volkswagen group.
30:52Is a.
30:53Global player.
30:54And.
30:55We have.
30:5613.
30:57Brands.
30:58Strong brands.
30:59And.
31:00We have around.
31:019 million.
31:02New customers.
31:03Every year.
31:04It's huge.
31:05And.
31:06Being a global player.
31:07And.
31:08I can tell you.
31:09I'm very proud.
31:10Having.
31:11So strong.
31:12Global partners.
31:13On board.
31:14As you.
31:15From.
31:16America.
31:17From China.
31:18From Germany.
31:19And.
31:20Also.
31:21To mention.
31:22Our partner.
31:23Mobile.
31:24From Israel.
31:25And.
31:26Our.
31:27Leading goal.
31:28Is.
31:29From France.
31:30By the way.
31:31Yeah.
31:32But.
31:33How we are sitting here.
31:36Now.
31:37That's.
31:38So.
31:39So.
31:40International.
31:41And.
31:42So.
31:43But.
31:44Our.
31:45Leading goal.
31:46Is.
31:47To.
31:48Excite.
31:49Our.
31:50Customers.
31:51And.
31:52Our.
31:53World.
31:54Has.
31:55Changed.
31:56And.
31:57It's.
31:58No more.
31:59Obvious.
32:00To.
32:01To.
32:02Deliver.
32:03One.
32:04Standard.
32:05Of.
32:06The world.
32:07Is.
32:08Different.
32:09And.
32:10Therefore.
32:11For.
32:12Us.
32:13It was.
32:14Important.
32:15To choose.
32:16The right.
32:17Partner.
32:18For.
32:19The right.
32:20Product.
32:21In the right.
32:22Region.
32:23And.
32:24When.
32:25You come from.
32:26The customers.
32:27We have.
32:28Also.
32:29A world.
32:30Which is.
32:31Regulated.
32:32A regulation.
32:33If not.
32:34We are losing.
32:35In.
32:36Complexity.
32:37It's.
32:38Another.
32:39Aspect.
32:40And.
32:41As.
32:42A global.
32:43Player.
32:44We think.
32:45Global.
32:46But.
32:47We act.
32:48And.
32:49Win.
32:50Locally.
32:51And.
32:52Therefore.
32:53We need.
32:54To.
32:55To.
32:56To.
32:57To.
32:58To.
32:59To.
33:00To.
33:01To.
33:02To.
33:03To.
33:04To.
33:05To.
33:06To.
33:07To.
33:08To.
33:09To.
33:10To.
33:11To.
33:12To.
33:13To.
33:14To.
33:15To.
33:16To.
33:17To.
33:18To.
33:19To.
33:20To.
33:21To.
33:22To.
33:23To.
33:24To.
33:25To.
33:26To.
33:27To.
33:28To.
33:29To.
33:30To.
33:31To.
33:32You said it, you're all playing in Champions League
33:35and we discussed it a couple of times.
33:39We don't need to score every goal, but we're playing to win.
33:44We're playing to win.
33:45And this is also the foundation for the last question round.
33:48I was thinking I will ask you a question that I'm interested myself.
33:52And the question is, look at 2030.
33:56Every car on the road will have some ADA system in it.
33:58What will truly differentiate the leaders?
34:03So what do you need to do to lead?
34:06What is the differentiating factor of those who will lead that market?
34:09Maybe Matthias, we start with you and then we go around and end with you.
34:14Well, it's a very smooth function, available day and night in every region of the world.
34:18Customer is really satisfied.
34:20Second is that you as OEM can choose the most suitable and cost-effective sensor set
34:26and compute power you need.
34:27And last is we go beyond to level three and level four
34:31and we have found solutions for that one.
34:33So, Trophy, what will differentiate leaders?
34:35Is it metrics?
34:37Is it safety?
34:38Is it functionality?
34:39Updateability?
34:40Cost advantage?
34:41All of the above.
34:43I would say, of course, all of it.
34:45To create the experience and to make that happen,
34:48we have as an OEM to make sure that we control all the points.
34:52And this is something where, I mean, Christian, you mentioned the multi-sensorial aspects of the car,
34:57how we design that with all the multi-agents.
35:00And this is something as an OEM where you want to make sure that you differentiate a good experience
35:04by understanding the orchestration of all those very complex stuff.
35:08So, not only the hardware, but also the software powered by AI.
35:12Kai, what do you think?
35:15For China, but also, I mean, you are becoming a more and more global company also from a global perspective.
35:21Yeah, I think, first of all, open collaboration.
35:24To build the open ecosystem partnership is always healthy for innovation.
35:30So, for example, I can share, I mean, of course, we have amazing collaboration with Volkswagen.
35:35We also have amazing collaboration with Bosch.
35:38And recently, we worked together on a big project from a Japanese car maker for their market, the Indian market.
35:47So, this is an amazing story.
35:48A China tech company worked with a German, you know, automotive gigantic supplier for a Japanese OEM and then for Indian market.
35:57So, I think that's the world we should embrace.
36:01That's the future we should create, you know.
36:03So, open collaboration is just healthy and benefiting every ordinary people.
36:08And in the end, I hope, so the technology, like the best autonomous driving technology, is not just the full premium cars.
36:16I think it should benefit every ordinary people, every corner of the world.
36:20That's our dream.
36:21But is it then maybe a different success factor for every market and every sector?
36:26Because in Europe, it's more like compliance with regulation.
36:30Yes.
36:31In China, it's features.
36:33In India, it's costs.
36:36Yes.
36:37Actually, that's exactly why you guys should play in China.
36:40Because China is the perfect playground.
36:43You know, I think the Chinese consumers, they are more kind of forward-looking, risk-taking.
36:48So, they are embracing new product, new technology.
36:51Remember, you know, mobile business.
36:53I think Qualcomm probably majority, a big chunk of your business in China.
36:57Because the consumers just, you know, so open to embrace the digitalization, the digital experience, the other kind of like AI product.
37:06So, I think China right now, probably, let's say, like the safety-driven ADAS is phasing out in China.
37:16The single-camera solution is quite a standard here.
37:19But in China, no longer, you know, any car adopting less technology.
37:23People are actually all looking to, you know, the higher and like urban autonomous driving.
37:29No longer like highway autonomous driving.
37:31So, I think it comes to play in China.
37:33So, here you can build your technology.
37:36It is very mature.
37:37And eventually, I believe, this is not just a trend in China.
37:42It is going to be a trend in global.
37:45Because as a human being, we share something in common.
37:48We are all lazy, you know.
37:50And if there is something amazing, you know, driving from A to B, you know, perfect the way.
37:55I think everyone will love that.
37:57I think what you're saying is really true.
37:59We can learn a lot in China.
38:02I think Ralf Brandstetter, your board colleague, once said it.
38:05Because Volkswagen Group is the only OEM who has not only production in China,
38:10but also full vehicle development, software development, ADAS development.
38:14He said it's like the best gym and Volkswagen Group has the gold membership to it.
38:20And we can go there and train.
38:22Yeah, that's what we're doing.
38:23So, that's an energy actually invented by Oli.
38:26And, I mean, Cristiano, what will differentiate the leaders from the Lagos in 2030?
38:34Of course, you would say a Qualcomm SOC, but apart from that, yeah, what will differentiate leaders from Lagos?
38:39Look, you know, often in questions like this, I think we talk a lot about technology and different aspects, I think, of the hardware and software.
38:47I'm going to answer this question a little bit different.
38:51And I think when you think about the ADAS and what's going to differentiate the companies that are going to deploy it successfully,
38:58deploy it across all their vehicles and will be successful, are different things.
39:03We're going to have to do a lot of the work on the technology behind the scenes.
39:07But actually, it's a simple way to, this question, the answer to this question is very simple.
39:12There are three.
39:14There are three points and they are all equally important.
39:17You cannot prioritize one versus the other.
39:20The first is trust.
39:23I think it's Bosch said.
39:24Think about the transition of the industry to drive-by-wire.
39:28There was never a question, are you going to trust the steering wheel or are you going to trust the brake?
39:33Of course you have to trust the brakes and the steering wheel.
39:36It will be not acceptable if that wasn't the case, even though it was drive-by-wire.
39:41So the customers are going to have to develop this trust with the system because it's going to be no different than trusting a steering wheel will break.
39:50Trust is the first one.
39:52The second one is consumer experience.
39:55And I have an easy way to describe that to you.
39:59Humans today, consumers of your cars, they understand today two scenarios.
40:05I am driving or somebody else is driving.
40:09If you call a cab, if you call an Uber, if you have a driver, that person is driving.
40:14You're not driving or you're driving.
40:16Assisted driving is somewhere in the middle.
40:19We're both driving.
40:19So then you have to build the perfect customer experience that the customer will appreciate this new experience the machine is driving with you.
40:32And I think that's why customer experience is incredibly important in differentiating.
40:37And then the obvious one is safety.
40:39Otherwise, there's no purpose in doing this.
40:41So those three things is going to really define, I think, the winners and losers when you think about the future of this technology in the cars.
40:50So I think this is, if you've not heard, the recipe for victory, Oli.
40:55Yeah.
40:55What's your take out of that?
40:58What are, how will winners look like in 2030?
41:02How will we win the Champions League?
41:03Yeah, bringing all your comments together.
41:07And you know, our ambition is by 2030 to be the automotive tech driver.
41:13And therefore, this play a big role.
41:16And I'm very confident, together with you, to deliver.
41:20But to be the automotive tech driver, this is not a goal by itself.
41:28It's everything about to excite our customers.
41:30And so my principal goal for 2030 is very simple, but very challenging.
41:39At the same time, we have the most excited customers around the world, over all cultures, and in all regions, over all segments.
41:51So I think making customers happy, exciting customers is a great mission for Global Tech Driver.
41:57I think we all can be very proud to be part of that mission.
42:02And it's not just a mission, it's a movement that we've already started.
42:05Yeah, we're working on it every day.
42:07That's the purpose, why we're going to work every day.
42:10Very much looking forward to be on the journey together with you, and many with you in the room.
42:15Thank you for listening, and enjoy the next panels.
42:18I think the next one is on infotainment.
42:21Thank you.
42:21Yes.
42:22Thank you.
42:24Thank you.
42:26Für mehr Videos einfach abonnieren.
Empfohlen
35:27
|
Als nächstes auf Sendung
14:43
4:26
2:55
1:45
3:50
1:30
Schreibe den ersten Kommentar