00:00If you ask Apple's voice assistant Siri about Apple's AI strategy, the tool itself has to ask ChatGPT.
00:09The California-based iPhone company has not yet managed to get its own AI solution onto the chips.
00:15One wonders a little bit why this is actually the case, because they actually have their own opportunities and a lot of capital.
00:23Maybe the solution is for them to end up buying something meaningful that is already there.
00:28ChatGPT will definitely not be that.
00:32OpenAI and ChatGPT inventor Sam Oldman has announced that his company will launch its own AI device.
00:40He left it open as to what exactly it would be. Presumably not a smartphone, but rather one of these smart everyday devices.
00:47This can take place in the hearing aid, be integrated into a standard pair of glasses, in the wallet, in an active button, for example,
00:55which can be attached to the jacket and which, thanks to its speech-to-speech functionality, can actually replace a complete smartphone.
01:05But the market still demands intelligent smartphones.
01:08Samsung has integrated Google's AI Gemini into its high-end devices.
01:14According to the advertisement, it even helps with cooking.
01:16Apple relied on the less-is-more principle tonight.
01:23A very thin iPhone Air was the most visible innovation.
01:27Experts consider the rest to be expected further developments.
01:31It was more like the pressure from the Android competition to catch up technically and so on and then also offer things,
01:42that actually get people to buy an iPhone, being a new one is certainly always a thing.
01:47Another new feature is the live translation function of the AirPods, the small headphones.
01:53When it comes to artificial intelligence, however, the competition has long been speaking a different language.
02:00To stay in the picture, Apple has to stay behind a lot.
