00:00Lauren Lee runs her own beauty brand in South Korea after moving there as a student.
00:08She says growing up in Australia she struggled with acne.
00:12There weren't a whole lot of options for people like me.
00:15It was pretty clinical, pretty boring.
00:17Now Australians have lots of options.
00:20Shops selling Korean beauty products are popping up across the country,
00:24offering the promise of glass skin at appealing prices.
00:29If it is an Australian made product, probably something between $80 and $100.
00:35For a K-beauty hyaluronic acid 30ml same product, you can get one for $40 to $50.
00:42Lauren Lee says wages are lower and South Korea is a manufacturing powerhouse.
00:48We have labs, we have R&D facilities, we have cosmetic chemists.
00:53After Koreans, data shows Australian customers spend the most on K-beauty products
00:59on a per-person basis, way ahead of Americans.
01:03The K-beauty market here is projected to grow from nearly $160 million in 2023
01:10to more than $320 million by 2032.
01:16The popularity of K-beauty has been supercharged by social media.
01:20Brands are turning to influencers to reach new customers
01:23and the videos they make from a single product launch like this one can go viral.
01:29But there are environmental concerns.
01:32We are seeing a really high product turnover, particularly because it is at that accessible, affordable price point.
01:38So it's kind of reminiscent of fast fashion.
01:41A isiya, so I would answer hours later.
01:53It's a very high product
01:58You will see what the marketing dosage looks like.
02:03By spending your money on K-beauty is entering the Δ закрыary will to enter central members full of your items.
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