Shropshire Jewellery made by Elle, using ashes of loved ones and pets, also hair or poignant fragments. Keepsakes by Elle.

Shropshire Star

Watch Shropshire Jewellery made by Elle, using ashes of loved ones and pets, also hair or poignant fragments. Keepsakes by Elle. - Shropshire Star on Dailymotion

Transcript

00:00So we're here near Lidbury North in Shropshire and we're here with Elle. Hello, madam.

00:05Hello.

00:05Elle, you've got quite a special business really. It's called Keepsake Jewelry by Elle.

00:13And just tell us what exactly that is. What do you do?

00:16So I pop ashes or hair or small fragments of a special place into jewelry as a special keepsake.

00:27And what I didn't realise, perhaps what I didn't think about, is it can be ashes of people.

00:33But also a lot of your work is ashes of people's beloved pets.

00:38Yes, I actually have a display in Greenhill Pet Crematorium as well.

00:43And I have another one in the pipeline for another pet crematorium.

00:47So a lot of people do want their pets with them.

00:53Pets mean they're part of your family.

00:55I understand that, having lost our cat.

00:59And you've actually got some of your cat's hairs in that pendant you've got round your neck there, haven't you?

01:04I have.

01:05Which is fantastic.

01:06Little Frankie.

01:07Little Frankie, is it?

01:08Little Frankie.

01:09Yeah.

01:09So he's with you all the time.

01:11And so like you say, you can use ashes of people, pets.

01:15It could be a fragment of a stone from a special place.

01:19It could be, yeah, it could even be for maybe if somebody wanted to remember where they were proposed to.

01:29Yeah.

01:30A little bit of sand from that beach, the honeymoon beach.

01:34It can be used more broadly and I'm happy to do so.

01:39And you can be put into rings, pendants.

01:43Yeah.

01:44Earrings, bracelets, small charms.

01:48There is a men's selection as well on the website.

01:52And people can choose the colour of the stone.

01:55And you've got a large range of different coloured, is it opals?

02:00I use Bello Opal.

02:01So it's a synthetic opal, but that's to get the colour that you want.

02:06Yeah.

02:07So that you can have a choice of colours.

02:10And if people want to find out a bit more about kind of the range of the products and so on,

02:15where can they get hold of some more information?

02:17Do they just Google Keepsake Jewellery by Elle?

02:21Is that as simple as that?

02:22It is www.keepsakejewellerybyelle.co.uk.

02:27And are you kind of getting orders and sending them out quite far and wide then?

02:34It's mostly fairly local because of where I've advertised.

02:38Yeah.

02:38But I am looking to expand.

02:42But I do like the element that if people want to build that trust with me and meet me,

02:48that obviously is a very local, it has to be local for that.

02:54But I'm more than happy to do that nationwide, UK.

02:59And you said you're very, we were chatting off camera, you're very sympathetic to, you know,

03:04that for some people it's quite an emotional process really.

03:06And you kind of give the customers that time that they need to discuss.

03:12Absolutely.

03:13It's such a huge thing for somebody to consider sending their loved one's ashes or pets to me.

03:22So I want to build that trust.

03:24And I understand from my own losses how difficult this time can be.

03:30Well, what a lovely way to kind of keep that memory alive.

03:34Thank you for letting us into your world, Elle.

03:37Thank you for coming.

Category

Transcript

Be the first to comment

Recommended