Apple 'more than delivered' with new iPhone Air - Analyst - Video Dailymotion

Meanwhile Apple’s latest product launch has drawn praise from industry analysts, with the new iPhone Air emerging as the standout device.

Transcript

00:00Meanwhile, Apple's latest product launch has drawn praise from industry analysts,

00:05with the new iPhone Air emerging as a standout device.

00:08Bob O'Donnell, president of tech analyst research, said the excitement was expected,

00:13but the level of innovation packed into the slim form factor was not.

00:17O'Donnell highlighted that Apple increased baseline memory without raising prices,

00:22calling it a positive move that reflects both competitive strategy and manufacturing efficiencies

00:27possibly linked to shifts in production to India.

00:32Well, you know, as expected, the excitement was around the iPhone Air,

00:36but what I think wasn't as expected was how much capabilities they managed to squeeze into the device.

00:42It looks pretty impressive.

00:44I mean, you know, we'll have to wait for the final test,

00:46but, you know, cramming all that custom silicon of theirs in there, new design,

00:52gives you a device that I think a lot of people are going to be, you know, pretty attracted to.

00:56Look, we've got to see what all-day battery life means.

00:59Like, there's a lot of different variations on that.

01:02And the single camera could be a concern for some people, but it's really two cameras in one.

01:07So they managed to squeeze, you know, two capable cameras and the battery life and the A19 Pro inside that device

01:15and a bigger screen than the A17, than the iPhone 17.

01:19So you put that package together, and I think it's a pretty compelling design.

01:23I mean, to see Apple stick with the prices that they did, I think, says a lot about a couple of things.

01:29Number one, their desire to remain competitive in a market where a lot of people are expecting higher prices.

01:35Number two, some increased efficiencies, maybe by moving some of that manufacturing to India.

01:39You know, other elements probably play into all of this as well.

01:44And just a general sensitivity to, like, hey, we want to make sure we're staying competitive on pricing,

01:52especially, frankly, in an environment where people who raise their prices,

01:56it's seen as a politically bad move here in the U.S.

01:59So by maintaining prices, they actually win points, potentially, you know, with U.S. government.