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00:02Unrivaled, the Women's 3-on-3 Basketball League, announced Monday that its valuation has risen to $340 million,
00:08following a new funding round that included Serena Williams, according to CNBC.
00:12Serena Ventures joined a Series B funding round for Unrivaled, led by Bessemer Venture Partners,
00:17with Warner Brothers Discovery and Alex Morgan's Tribey Ventures also participating.
00:21League did not reveal the size of each investment.
00:23League's valuation surged from $95 million a year ago, as women's sports gained momentum with fans and investors.
00:29Other backers include Bill Eugene King, Stephen Curry, Coco Gauff, and Michael Phelps.
00:34Founded in 2023, Unrivaled runs during the NWNBA offseason and offers players the highest average salary in women's sports history, along with equity stakes.
00:43For all things money, visit Benzinga.com.
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