00:00YouTube's first exclusive NFL broadcast drew 17.3 million viewers, setting a new record for concurrent live streaming on the platform.
00:09The stream was praised for its glitch-free feed and appeared boosted by appearances from personalities like Mr. Beast.
00:17Still, it fell short of Netflix's Christmas NFL viewership and sparked criticism from Fox and ESPN alike over YouTube's audience measurement methods.
00:27The networks have raised issues with YouTube's, quote, custom methodology, which lacks media rating council approval, making comparisons to traditional viewing metrics problematic.
Comments