00:00In Giorgio Armani's work, this ability to read the present combines with the power to synthesize a mark that lives its sign with determination.
00:10A sign of change that, however, is timeless. It evolves and yet appears to remain unaltered.
00:16The fabrics are always soft, the colors neutral, but in the end, the only thing that you will remember is the persona.
00:24Fashion disappears and the individual remains.
00:30Perseverance and vision have been the key to affirm ideas that are now well accepted.
00:44Ideas that are somewhat simple yet revolutionary.
00:49Since the very beginning in 1975, supported by Sergio Gagliotti, his first and only partner, Armani set off an adventure that still continues today.
01:00He decided to dress real people.
01:07Dobbiamo fare una sfilata che non sembra una sfilata.
01:10Non dovete essere degli indossatori, dovete essere dei ragazzi normali, che passeggiano, che vanno alla strada, che incontrano la propria ragazza, che si fermano a guardare un film.
01:19CioĂš non deve essere una cosa forzata, vorrei che fosse il piĂč naturale possibile.
01:22Grazie a tutti.
01:24Grazie a tutti.
01:26Grazie a tutti.
01:30Grazie a tutti.
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