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Sydney Sweeney Denim Campaign Ignites American Eagle Meme‑Stock
Cheddar News
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6 months ago
American Eagle Outfitters unveiled its bold new fall campaign, “Sydney Sweeney Has Great Jeans,” and shares soared.
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00:01
American Eagle Outfitters unveiled its bold new fall campaign,
00:05
Sidney Sweeney Has Great Jeans, and shares soared up around 6% in regular trading
00:11
and as much as 22% in after-hours pre-market, as retail buzz surged across Reddit and stock twits.
00:19
The publicity blitz features limited-edition denim pieces, AI try-on tech, Snapchat lenses,
00:25
and immersive 3D media, including sphere and Times Square displays perfect for capturing Gen Z
00:32
attention and revitalizing the brand's denim heritage. Though analysts caution this spike
00:37
stems from sentiment rather than fundamentals, AEO stock is still down roughly one-third year to
00:44
date, and the company pulled its full-year guidance amid weak consumer demand.
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