00:00We see Siri not as a separate chatbot, an unintegrated place you go and chit chat,
00:09but rather as an integral but conversational tool that you use in the moment, deeply integrated into your experience.
00:18Understanding what's on screen, able to interface not in some separate world but directly in the document that you're editing
00:25and that you want help proofreading, that you want tips on.
00:30And so while these experiences are conversational, they are really an extension of your system experience, deeply integrated into your
00:38flow.
00:39If you want to get back to such a chat that you had because you want to continue it, you
00:44want to reference it,
00:46and quite honestly in our platform the most natural affordance for any user to go find something like that is
00:52to have an app that they can manage on their home screen,
00:54launch and get back to. And so we have a Siri app and that Siri app just re-embodies those
00:59capabilities of that core system experience.
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