Addressing Misinformation and Misperceptions Around Hyaluronic Acid Fillers

Despite the increasing popularity of aesthetics, misinformation on fillers is rampant across social media and pop culture, so that's why Allergan Aesthetics, an AbbVie company, released The Aesthetics Evolution: The Hyaluronic Acid Injectable Fillers Report , a first-of-its-kind industry resource created to correct misinformation, clarify misconceptions, and empower consumers and healthcare professionals alike with accessible, fact-based insights. This debut installment of The Aesthetics Evolution Report Series provides a data-driven look at the HA fillers landscape and reinforces its long-standing role in modern aesthetics. Allergan Aesthetics and report contributor Dr. Emily Hu , Board-Certified Plastic Surgeon, talked with LifeMinute to share the facts about HA fillers and the natural-looking outcomes HA fillers make possible. HA is a naturally occurring molecule found in the body, most commonly skin, that helps retain the skin's natural moisture and softness. The modified HA molecules used for most dermal fillers are cross-linked, making a lattice-shaped structure that holds moisture in the skin and allows it to plump the surface from underneath. While natural HA stays in the body for less than 24 hours, cross-linked HA forms a tightly bound matrix that can last six months to two years depending on the HA injectable fillers and the injected area. Today, certain HA fillers can be used to restore definition and structure that's been lost with age. But like so many things today, the influence of social media is driving both positive and negative messaging surrounding HA fillers. Most of those considering HA fillers have heard, seen, or read about dermal fillers online. That's why the HA Injectable Fillers Report was specifically designed and developed with the mission to correct inaccuracies and provide fact-based clarity. The report marks the first in a series of deep dive research initiatives that offer meaningful perspective on the aesthetics industry at large and sheds light on the rapidly evolving HA fillers landscape in the U.S. while spotlighting the clinical advancements making HA fillers safer, more natural-looking, and tailored than ever before. Dr. Hu says most of her patients want natural-looking results and modern techniques for HA fillers have evolved significantly, focusing on enhancing natural features, not altering identity, with a shift from 'overdone' to undetectable. As aesthetic preferences continue to evolve, consumers today are leaning towards subtle, smooth, hydrated, healthy, natural looking outcomes. You should always work with an expert, a reputable provider is critical, they understand how to use the right amounts of the right products in the right areas with the right techniques, for natural-looking results and be prepared to talk through a range of questions to ensure HA fillers are appropriate for you, along with the providers professional background and experience, before and after photos of other similar patients, and any potential risks, side effects and/or complications. Don't forget about before and after care and finally, cost. Visit the Allē website and use the " find a provider " feature to search for licensed professionals in your area. For more information, visit naturallyyouwithha.com to learn more about The Hyaluronic Acid Injectable Fillers Report and download your copy.