00:00Well, they have one hell of a work release program at Brooklyn NBC, apparently.
00:05Or they have a fabulous backdrop for modeling.
00:07Because Luigi Mangione popped up in a modeling gig.
00:11Yes, the same guy who is awaiting trial for the murder of Brian Thompson,
00:16the UnitedHealthcare CEO, and who is now currently sitting at Brooklyn NBC,
00:22ended up in this ad for Sheehan.
00:24And full disclosure, we are guessing Luigi did not actually pose for the picture.
00:31But somehow, that's clearly Luigi's face.
00:34And the way you know it is, look at the eyebrows.
00:37The eyebrows are so distinctive.
00:39It's Luigi.
00:39100% his face.
00:41And of course, as soon as people saw this pop up on Sheehan's website, they went crazy.
00:46I would imagine there are some people who actually bought the shirt.
00:49But I think more than that, based on the company's reaction, what they got,
00:54was a ton of backlash.
00:56Or people felt like this was completely inappropriate.
00:58So now the question, did the company know?
01:01Because the way things work right now is that there are a million ads out there,
01:06and you've got to cut through.
01:08You've got to get noticed.
01:09American Eagle did it.
01:11And they did it brilliantly.
01:13They did it brilliantly.
01:14And you create some controversy, and you get trashed a little bit,
01:19but your brand gets out there.
01:21So now all of a sudden...
01:22Do you own actually using the image?
01:27Or do you, I don't know, blame...
01:29Well, did American Eagle...
01:30Or do you just blame...
01:30Did American Eagle own it?
01:32Yes.
01:32No, they didn't.
01:33Did they ever say, yeah, it was...
01:35Well, they said that's not what they were doing.
01:36And you can debate that.
01:37No, you can't.
01:38Because then it's...
01:39Of course you can debate that.
01:40Then it's not controversial.
01:42If you really didn't believe it, then you fell into it.
01:47But guys, you can't actually believe that this is him.
01:48You can do a double entendre thing where...
01:50Well, it was a double entendre.
01:52Right.
01:52Well, what I'm saying is, they're saying, American...
01:55Sheehan.
01:56Sheehan is saying, we didn't...
01:58Well, this was their statement about taking it down now.
02:02They said, the image in question was provided by a third-party vendor and was removed immediately
02:08upon discovery.
02:09We have stringent standards for all listings on our platform.
02:14Which, if true, how did they not see this come in?
02:17Big and deep.
02:18Yeah.
02:18I mean, you're young and you might buy this.
02:22Buy it.
02:23I mean, are you buying that they didn't know and it's some third-party vendor that puts
02:27their ad out?
02:29But, like, they're not like eBay.
02:30I feel like they have their own, like, product company.
02:32You should explain that because, honestly, I don't really understand what Sheehan is.
02:36Is it like a...
02:37It was a big thing when I was in college.
02:38Which, yeah, it's just very affordable.
02:41I think they're based in China.
02:43Not 100% sure if they pull from other factories.
02:46So, it's kind of like in the vein of Fashion Nova.
02:48Yeah.
02:49I know that one.
02:50Well, very much less expensive.
02:51Wait a minute.
02:52Are they a foreign company?
02:54I don't know.
02:54Yeah, so they might not know who Luigi is.
02:56I mean, are they based in China?
02:57Yes.
02:58They are based in China?
02:59Yeah.
03:00Yes.
03:00So, they might not know who Luigi is.
03:02But still, you see that image.
03:04I mean, hey...
03:05So, then you'd say it's possible.
03:06And can you check if Sheehan was based in China?
03:09Yes, Singapore.
03:10Yeah.
03:10They're based in Singapore.
03:11In Singapore.
03:11What you're trying to say is it seems incredible, if not just completely unbelievable, that...
03:18How did they get Luigi that, yeah, that his image would be used and they wouldn't know that it's Luigi.
03:23Yeah.
03:23Although, if it's Singapore and they're decision makers, they may have just said, oh, that's a good looking guy.
03:31That's the thing.
03:31Sheen is a brand that has its own identity by far.
03:35They know what they're doing.
03:37Like, they're all over TikTok.
03:38But they're such a big company.
03:38They have influencers promote for them.
03:40Yeah, but Jackson, they know that they're a big company.
03:42However, they're still, like, their headquarters are based not in this country.
03:46So, they might not even be paying attention to Luigi Mangione.
03:50Or it's a great way to get their name out there again.
03:53By the time that the ad got to the United States, the people, yeah.
03:56It all depends on what's the process of what the image is created.
03:58There may be a notorious dude in China that we don't know and we market a shirt or something in China and somebody has a picture and says, oh, that's a good looking guy and they put it up.
04:111,000%.
04:11I guess it's possible.
04:12But how do you get that picture?
04:13You have to AI generate it.
04:14The third party could have AI generate it.
04:17It would be an insane coincidence.
04:19I'm Brianna Nunley.
04:20I'm from Orlando, Florida.
04:22And I was actually one of the photographers that got to shoot Luigi in New York City.
04:25So, I definitely recognize his face.
04:27That's definitely not his body.
04:29With Shein being such a fast fashion company, though, I could see them producing a lot of different clothes all at once and not really paying attention to the ads they put out causing this issue.
04:39Wait a minute.
04:39You said you were a photographer.
04:41Where did you shoot Luigi?
04:43The perp walk?
04:44Yeah.
04:45I got him in, like, the red sweater, like, that walkthrough, like, in the corner house.
04:49I was next to the New York Times photographer, actually.
04:51Okay.
04:52Are you freelance?
04:52Yeah, I was freelance in New York before I came to Orlando and started doing freelance, like, here at home on TikTok.
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