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FanDuel Launches Peer-to-Peer Picks In Select States
SportsGrid
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9 hours ago
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🥇
Sports
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00:00
Something that's a little bit closer to the DFS streets, not DFS, peer-to-peer.
00:04
FanDuel has a new thing, new product that it's launching here, FanDuel Picks,
00:10
in states where, you know, obviously sports betting, legal sports books, are not offered.
00:16
So it's a nice way to try and corner the market in another area that you are not already attempting to dominate.
00:22
And as we know, there are a dozen states that are still chasing that legalization potentially anyway.
00:26
So tell us just, you know, a little bit about FanDuel Picks and what this brings to that community.
00:34
Yeah, definitely. FanDuel Picks is one of these pick-em, peer-to-peer games.
00:39
It's the same thing, basically, that DraftKings has with their product, DraftKings Pick 6.
00:43
And it's the same product that companies like Underdog Fantasy and PrizePicks have moved to
00:49
in states where they faced a lot of regulatory pressure last year
00:53
to change their product from something that doesn't look as much like sports betting as it once was.
00:58
But to your point, it is still a product that very closely resembles parlays.
01:02
It's going to allow users to select between three to six athletes
01:07
and whether or not they will go under a given stat projection in return for a larger payout.
01:13
So it's basically getting a parlay product to states like Texas, states like Georgia,
01:18
just in time for a football season where we know there's a huge appetite to bet on this kind of stuff,
01:24
to participate in these kind of games.
01:26
And now it looks like FanDuel is basically just using the same model that DraftKings did.
01:30
And Underdog Fantasy and PrizePicks did as well.
01:33
It's kind of ironic when you think about it.
01:36
FanDuel and DraftKings were part of the sports betting groups that got states to kind of crack down
01:42
on this form of DFS that was Pick'em DFS that used to function in a player versus house model.
01:49
Now it's switched to peer-to-peer.
01:50
But these were sports books that were behind this big kind of push or not necessarily behind it,
01:56
but adding fuel to the fire, making states aware of this kind of thing and kind of calling for,
02:00
you know, we want the rules to be equal.
02:02
If we have to pay taxes, so do they.
02:04
So that turned into those companies figuring out how to kind of get away with it
02:08
or how to satisfy those concerns in states.
02:11
And now it looks like FanDuel and DraftKings are just saying,
02:13
okay, it's a great playbook for us to follow if we can't be in Texas next year,
02:17
year after that, Georgia.
02:18
Might as well be in there right now, get those customers and serve them that product
02:22
that, again, looks very close to a parlay, which we know how popular those are.
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