Lego Has 'Best First Half Ever' As Botanicals, Anime And Epic Games Partnerships Expand Customer Base And Fuel Global Growth

Benzinga

Lego reported record first-half results on Wednesday, with revenue rising 12% year-over-year to $5.4 billion and operating profit up 10% to $1.4 billion, according to CNBC. CEO Niels Christiansen called it the company’s “best first half ever.” The brick maker launched 314 new sets, including products tied to “Bluey” and “One Piece,” and plans a multiyear Pokémon partnership starting in 2026. Botanicals like flowers and succulents, as well as collaborations with Epic Games, have helped attract new customers. Lego also opened 24 new global stores, expanding in regions such as China and India.

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:02LEGO reported record first-half results on Wednesday,

00:05with traffic rising 12% year-over-year to $5.4 billion,

00:09operating profit up 10% to $1.4 billion, according to CNBC.

00:13CEO Niels Christensen called it the company's best first-half ever.

00:17Printmaker launched 314 new sets,

00:19including products tied to Bluey and One Piece,

00:21and plans a multi-year Pokemon partnership starting in 2026.

00:25Metacals like Flowers and Succulents,

00:27as well as collaborations with Epic Games,

00:29helping attract new customers.

00:31LEGO also opened 24 new global stores,

00:33expanding in regions such as China and India.

00:36For all things money, visit Benzinga.com.

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