Lego Has 'Best First Half Ever' As Botanicals, Anime And Epic Games Partnerships Expand Customer Base And Fuel Global Growth

Lego reported record first-half results on Wednesday, with revenue rising 12% year-over-year to $5.4 billion and operating profit up 10% to $1.4 billion, according to CNBC. CEO Niels Christiansen called it the company’s “best first half ever.” The brick maker launched 314 new sets, including products tied to “Bluey” and “One Piece,” and plans a multiyear Pokémon partnership starting in 2026. Botanicals like flowers and succulents, as well as collaborations with Epic Games, have helped attract new customers. Lego also opened 24 new global stores, expanding in regions such as China and India.