Sneak Peek: Northern Ireland’s first Lego store welcomes 'influencers' ahead of grand opening in Belfast

LEGO fans in Northern Ireland are gearing up for a major milestone as the brand opens its first official store in the region.

Located in Belfast’s Victoria Square Shopping Centre, the flagship store opens to the public at 9.30am tomorrow  (Thursday).

Ahead of the grand opening, the media and a select group of influencers were invited for an exclusive preview of the 165-square-metre space, located on the centre’s upper ground level. Visitors enjoyed goodie bags, create their own mini-figures and a chance to create a Z-Blob to take home.

A ribbon-cutting ceremony will kick off the official launch day festivities, with special guests including Shweta Munshi, vice president of marketing at LEGO Retail, and young Belfast organ donation advocate Dáithí Mac Gabhann – whose campaigning helped change organ donor laws in Northern Ireland.

The store promises an immersive experience for builders of all ages, featuring LEGO favourites such as the Pick a Brick Wall, where fans can choose individual pieces for custom builds, and the Build a Minifigure Tower, which lets visitors design their own characters. Monthly building challenges and interactive events are also planned, turning the space into a creative hub for the local LEGO community.