Forbes Women Editor Maggie McGrath sits down with Michael Wolf, CEO of ResortPass, a company that allows anyone to book a "day pass" to a hotel's amenities, like pools, spas and gyms—all without needing to stay overnight.
Wolf outlines his vision for the marketplace startup, and how he feels travelers' behavior will only increase demand.
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0:00 - Introduction: What is Resort Pass?
1:17 - Unlocking New Revenue for Hotels
3:00 - Does This Dilute a Hotel's Brand?
4:10 - Who Uses Resort Pass? The 3 Main Customers
6:07 - More Than Just Pools: The Rise of Day Rooms
8:20 - How We Work with Hotels (and Make Money)
10:14 - Managing Seasonality & Our Global Expansion
11:58 - Solving the Hotel Industry's 'Antiquated' Tech Problem
14:38 - The 'New York Hustle': Our Approach to Growth
16:16 - My Hiring Secret: The 'King of Back-Channeling'
19:14 - Lessons Learned from My Time at ClassPass
21:59 - Our Biggest Challenge is Creating a New Category
24:06 - Why Hotels Won't Cut Us Out of the Process
26:15 - Our View on AI: Offline Experiences Become More Valuable
28:56 - Our Hiring Philosophy: Incredible Craft & Good Human Beings
32:21 - What's Next for Resort Pass?
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