00:00What I've learned working directly with some of the world's greatest entrepreneurs is that success is never a straight line.
00:10The startup journey is a roller coaster journey. A lot of ups, a lot of downs.
00:16Business success comes from trying a lot of things and failing a lot.
00:21You're not born with a business sense or with a lot of strategic insight.
00:26There is no magic formula. You just need to do a lot of things and improve over time.
00:34People always ask if being an entrepreneur is more like a sprint or like a marathon.
00:40To me, it has always been more like a sprint. Being an entrepreneur is not about having good grades.
00:46Being an entrepreneur is about action.
00:48My name is Roy.
00:50My name is Ariel and we are the founders of Augment.org.
00:56How do you learn how to build a successful company?
01:04Four years ago, Ariel and I got accepted to one of the best business schools in the world.
01:08But very quickly, we realized that in traditional business schools, you don't learn how to build a successful company.
01:14It's great if you want to go to consulting or finance, but if you want to start from zero and build a successful business, this is not the place to be.
01:22And so we decided to build our own version of a business school.
01:28That's how the idea for Augment was born.
01:30It's actually not second nature for most people.
01:34Augment is a new type of MBA program where you can learn practical business skills directly from the greatest mind in business.
01:42Hi, I'm Jim Lewis, founder of Wikipedia.
01:44I'm Chris Barton, the founder of Shazam.
01:46The co-founder of Yvonne Barton.
01:47Lime.
01:48Huckle Tree.
01:49Wave.
01:50And we're talking about the founders of companies like YouTube, Wikipedia, Shazam, Waze, and top executives from Meta, from Google, and from OpenAI.
01:58We teach the same subject that you will find in traditional business school, like management, leadership, operation, entrepreneurship.
02:07But we also teach what they don't teach in business school, like sales, negotiation, personal branding, and AI.
02:15Traditional business schools are very expensive.
02:19So the idea behind Augment is how can you build an MBA experience for the 99.9% of the population who don't have the time, the money, the resources to go to traditional business schools.
02:33And so basically, we're bringing this MBA knowledge to the menu.
02:40Every course takes two months to be built.
02:43Production happens in Paris, big production crew, 30 people on set, a lot of adrenaline, very intense, quite exciting.
02:52There is nothing more important than the team in any business.
02:55And I feel extremely lucky to be building Augment with the team that we have here.
03:00Every single person in the team is extraordinary at what they do.
03:04Our North Star at Augment is quality.
03:07And so we invest a lot of time and effort into building the courses.
03:12Post-production takes approximately two, three weeks, editing, coloring, sound design, motion design, just to make the course super impactful and super engaging.
03:23Hi, I'm Anne Hyatt, and this is my lesson on how to use the rocks, pebble and sand method for prioritization and avoiding overwhelm.
03:32We've all had the experience of waking up.
03:34Having a mentor with real business experience is very important because it helps you avoid simple mistakes.
03:40It helps you go faster.
03:41We have more than 2,000 students from 30 plus countries and most of them are entrepreneurs.
03:49We didn't want Augment just to be a video platform.
03:53And this is why we're hosting community events every week.
03:57We're really trying to bridge the gap between online education and physical meetups where you can build real business connections.
04:06I've known my co-founder Roy since forever.
04:13We've grown up together and I believe we're super, super complimentary because we really, really understand each other.
04:21Ariel and I are a very good team.
04:23The relationship I have with my co-founder is unique.
04:26I feel very lucky to build a company with my best friend and to have this success with you.
04:31Some people say it's very difficult to build a business with your best friend.
04:34I would argue the opposite.
04:36It's much easier.
04:37I see him for 12 hours every day.
04:40How can I not build a business with my best friend?
04:43What I'm most proud of about Augment is that Ariel and I, we understood a problem and we found a solution that people love.
04:51My hope for Augment is that we become the biggest business school for entrepreneurs in the world.
04:56I have always wanted to support entrepreneurs.
04:59I love entrepreneurs.
05:00I am an entrepreneur myself and I want to be part of a movement that helps entrepreneurs succeed.
05:06What I love the most about the work that we do is seeing the impact of those courses, those lessons, this experience that we share on the students that we have and who actually build very successful companies.
05:22I believe this is the greatest time in history to become an entrepreneur.
05:27You have all the tools available to learn and to build.
05:31I talk to aspiring entrepreneurs every day who want to start something and my advice is always the same.
05:37Just start.
05:38Once you are into the journey, then you are making progress, you are doing a lot of stuff and this is part of the adventure.
05:44But you just need to start.
05:46You are making progress and your whole life.
05:47What I love is a great challenge because my ability is to become an entrepreneur of the world.
05:48I'm so happy to have a lot of stuff but it's very hard.
05:49I'm so happy to have a lot of stuff that you want to make a business.
05:50Every time I get to come, it's a great plan, but I'm so happy to have a lot of stuff that you can do with my life.
05:51I'm so happy to have a lot of stuff.
05:52You have to beisser any kind of stuff.
05:53And to come and have a lot of stuff that I'm so happy about, and give me some questions.
05:55I hope that I am so happy to have a lot of stuff that I am so happy to have.
05:56I love you no matter what I am.
05:58I've always been doing.
05:59I hope my thing, I know it's so happy to have a lot of stuff that I am about.
06:00You
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