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LEGO's Julia Goldin named first-ever European CMO of the Year at Cannes Lions

Chosen by more than 800 marketing leaders from across Europe, Julia Goldin was recognised for helping transform LEGO into a global cultural brand through partnerships spanning entertainment, gaming and sport.

READ MORE : http://www.euronews.com/2026/06/23/legos-julia-goldin-named-first-ever-european-cmo-of-the-year-at-cannes-lions

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Transcript
00:00The winner of the very first European CMO of the Year Award.
00:05We're here at Cannes Lions to celebrate the very first European Chief Marketing Officer of the Year Award.
00:12It's the men and women who've shaped the future of brands across Europe and beyond.
00:23It's very humbling. It's, of course, very exciting.
00:26And I feel an extreme sense of pride for the achievements of my team and our organization.
00:42Very humble beginnings in Denmark, in very rural Denmark in 1932,
00:48with the view of just becoming something that's good for children to have.
00:52Of, you know, now becoming a brand that is actually bringing moments of joy and creativity
00:57and sense of pride and creation to people around the world of all ages, all genders.
01:05I think that is only possible when you do have this kind of hunger, ability to take risks,
01:11ability to think creatively, ability to stay true to your roots and at the same time evolve and innovate.
01:17I think that is reallymidt.
01:22And I think that's a gold case.
01:23We're trying to do it.
01:23This coffee olması is one another way to keep parag shallow enough.
01:23Let's see.
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