00:00Here's one Google Ads bidding strategy that can help you outbid even the biggest competitors
00:04in your niche, even if you're working with a small budget.
00:07When setting your bid limit, don't just go with a round number like £7.
00:11Instead, use this clever trick.
00:13Set it to something like £7.04 or £7.12.
00:17Why?
00:18Because most advertisers round off their bids, and by adding just a few extra pence,
00:22you can quietly sneak ahead of them without dramatically increasing your costs.
00:25This is a strategy we've used across multiple campaigns, and it consistently works to push
00:29our ads above the competition.
00:31Now once your campaign is live, keep a close eye on how your ads are performing.
00:34If you're still being outbid, gradually increase your bid in small increments.
00:38If you're comfortably winning impressions and clicks, you might even be able to reduce your
00:41bid slightly and still hold your position, saving money while dominating results.
00:46This approach works especially well in competitive niches where even a few pence can make the difference
00:50between showing up first or not showing up at all.
00:53So next time you're setting up your bids, ditch the round numbers and get strategic.
00:56And don't forget to follow for more Google Ads tips.
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