00:00You can just pick what you want, you know, a bit like how Netflix and all the streaming services are sort of becoming more and more popular is that, you know, you get to decide what's not on.
00:10You know, you don't have to look at the TV guide and sit through adverts.
00:14And also, I think an underrated thing is YouTube's, you know, basically free, you know, as long as you have a device that people do, like, you know, people have tablets, people have phones.
00:24It's so easy, then you just get the app and you stick it on and you don't have to sort of pay the TV license, worry about that.
00:31Really easy way to sort of, if you're trying to, in a cost of living crisis as well, trying to save a bit of money.
00:37It's almost endless, the amount of stuff on.
00:41New data shows that overall, people spent 4% less time watching broadcast television in 2024 compared to the previous year.
00:49Average daily viewing on traditional TV sets dropped to 2 hours and 24 minutes.
00:55At the same time, YouTube's audience and the type of content gaining traction is shifting.
01:01Half of the platform's top trending videos now resemble traditional TV formats, including long form interviews and game shows.
01:09Public service broadcasters are reportedly recognising a shift in moving to meet audiences in the online spaces where they increasingly spend their time.
01:19You know, in the past, it was all the TV's on, I will put things on.
01:24Whereas now it's like, because people have the choice needs, you've got limitless videos on YouTube, you've got billions of box sets on Netflix or whichever, you know, whichever subscription service you subscribe to.
01:36I think they just have to focus on making the really sort of impactful TV shows that people want to watch and not just space fillers.
01:45If it's 2035, so we're 10 years down the line and we see the same Ofcom report, I'd imagine that YouTube will be the top.
01:54Because if you think by that point, there'll not only be, say, like younger millennials who started to grow up on YouTube, popped up.
02:04Gen Z that grew up with YouTube.
02:06Gen Alpha that were babies when they had YouTube.
02:08And then there's a Gen Beta, I think, are the ones that are like the two-year-olds and below now.
02:13They'll have grown up with it.
02:16Traditional TV will probably still be there.
02:18People want to watch, you know, the news and live spots.
02:21But I wonder if we will see YouTube news as like, you know, as like a rival for BBC News or Sky News.
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