Doncaster rock star Yungblud opens his own shop and fan club in London.

Doncaster Free Press

The singer gave fans a guided tour of the new shop in the heart of the capital.

Transcript

00:00Hello, what's going on? I'm Youngblood and I just opened a fan club and a store in Central London.

00:05Welcome to Beautiful Romanticized Accidentally Traumatized on 20 Denmark Street.

00:09Come on, let's have a look around. Come in.

00:11Out me stained glass window. Leopard carpet.

00:14I always had a dream to create a physical space where people would come, be themselves, hang out.

00:19So, you can come, buy our clothes, check out our clothes.

00:23Tartan. Our first collection's called Glory. Desired by me and my best mate, Elle.

00:28Yeah. Blood beer. Check out the fridge.

00:31After work, if you want to come in, come have a beer.

00:34Coffee. Bob, man, can you make me a quick coffee, bro? Is that all right?

00:38We're on a coffee machine. They're available online now.

00:41I now have a silver. Come check it out.

00:45Epic. Do you want to come see the basement? Check it out.

00:48Pool table. Chest of fields. Hang out. Everyone's setting up a gig right now.

00:52This used to be a rehearsal spot. It's more on a band's side in the wall.

00:55Check that name out. Come hang out. Meet people who have ideas that are similar to them.

01:01If you're a student in central London, come down here.

01:04It's going to become a venue, a hangout spot, whatever.

01:06We're offering art classes, therapy, more info about that soon.

01:10So, this is the workshop. This is where everything gets made.

01:13Everything that you see is made in the UK.

01:16That's what we want to do. This is not merch. This is not fast fashion.

01:20So, come through. Get a piece of the collection. It's available online.

01:24Tris!

01:25Our very own Silversmith.

01:27And now, I mean, he's been making a little bit of gold.

01:29I've got something for you.

01:30What?

01:33It's only right.

01:34No, bro.

01:36Oh, bro. Thank you so much.

01:38That is fucking beautiful.

01:42Oh, bro. Thank you so much.

01:45It's a fucking legend.

01:45Come see him. Come say hello.

01:47If you want silver, look, my favourite thing is

01:49we've been making zippers and pendants.

01:52So, if you've got a favourite jacket

01:53that you love, but you don't want to buy one of ours,

01:56that's cool.

01:57Come in and we'll fit your very own zipper for you.

01:59Let me coffee on to this.

02:00Anything in it?

02:01No, that's all right. I'm sweet enough. Thank you.

02:03Beautifully romanticised, accidentally traumatised coffee.

02:05Welcome to the Youngblood office.

02:08It's where all the magic happens.

02:09Denmark Street in London has been

02:11an integral part of British music since the 40s.

02:14Guitar shops on the street.

02:15I grew up on this street.

02:16So, to have an office on it is an absolute fucking dream.

02:19I'm going to take you to my room now.

02:21And this is where I belong.

02:22Victor's trying to get out of the way.

02:23Catch him. Catch him.

02:24Hey, gotcha.

02:25Got Marvin.

02:25Got me pamphlet.

02:27Got me photos on the wall.

02:28This is where all my ideas happen.

02:30Picture my sister.

02:32Yeah, man.

02:32This is where the magic happens.

02:3420 Denmark Street, London.

02:36We are open now.

02:37Come down and support.

02:39Love you.

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