Sales of newspapers and magazines have been falling steadily in Germany for a number of years. Ten years ago,there were 29 million newspapers sold each day,today that figure is down to 23 million.That means fewer readers get to see the adverts. Daily newspapers are being read more online - free of charge. As a consequence the print editions are attracting less lucrative advertising revenue,with advertisers opting to go online instead. But the online income doesn't compensate for the losses in the print division. How can magazines and newspapers adapt to these changing market conditions? MADE-IN-GERMANY reporter Holger Trzeczak looked at this question,visiting the offices of Financial Times Deutschland and Capital magazine.
