00:00After auditing hundreds of landing pages for Google Ad campaigns, there's one surprisingly
00:04common mistake we see over and over again. And it's the reason so many local businesses walk
00:09away with zero leads and zero new customers. Now your landing page must include a clear call to
00:14action, which is often overlooked. What should the customer do next? Should they call you or
00:19fill out an inquiry form? It needs to be obvious. Don't make them guess. If your phone number and
00:24contact form are not prominently displayed and a customer has to scroll down or put in effort to
00:28find a way to contact you, they may choose to go back and find another business instead. Don't make
00:33the customer work to contact you. Ensure your call to action is prominently displayed. Fix this mistake
00:38and you'll start getting quality leads in no time. And don't forget to follow for more Google Ads tips.
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