UK regulatory watchdog ASA bans Zara ads for portraying ‘unhealthily thin’ models
Two advertisements from fashion giant Zara have been deemed “socially irresponsible” and banned for featuring models that appeared “unhealthily thin”.
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00:01The UK's advertising watchdog has banned two advertisements issued by Zara for featuring models that appeared unhealthily thin.
00:09The ASA said the ads released in May were socially irresponsible and ordered Zara to not use them again.
00:16One picture shows a model wearing an oversized white shirt with her collarbones clearly visible.
00:21According to the watchdog, a shadow effect was used in another image to make the model's legs appear thinner and out of proportion to her overall body.
00:29Zara said it removed the images from its campaigns and denied reports that the images had been modified beyond standard editing.
00:38The fashion giant released a statement saying it was committed to responsible content and followed strict guidelines in the selection of models and images.
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