According to OpenTable, 6pm has become an increasingly popular time for dinner reservations, up 11 per cent in London and 6 per cent UK-wide, compared to the same period last year. In fact, Zonal, a hospitality tech service, says that the new average time to dine in the UK is as early as 6.12 pm.Young people are reportedly also opting for earlier dinners. “Eating out is becoming a way to socialise without compromising other goals,” Linda Haden, insights specialist at hospitality analysts Lumina Intelligence tells The Times. “We’re seeing more smoothies and fewer cocktails on dinner tables.”
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