00:00this one Google Ads mistake will burn your budget and tank your ads
00:03performance and it's quite common the mistake is having a low ad quality score
00:08now Google scores your ad on three different parameters the quality of your
00:12ad the quality of your ad copy and the quality of your landing page so for
00:16instance if your landing page is not related to your ads then Google will
00:19give you a low quality score and you end up paying a fortune per click now this
00:23is because Google wants to show the best ads so they will penalize ads with low
00:27quality scores by charging them more a quality score over 5 is really good but
00:32anything between 1 to 4 is considered a low score and you really want to work on
00:36your ads to increase the quality score to check your quality score select search
00:39keywords in the overview section as you can see our ads quality score is 8 out of
00:4310 which is considered very good it's not impossible to get a 10 but it can be
00:48time-consuming and once you get over 5 the majority of the time you'll be
00:51outperforming the competitors anyway don't forget to follow for more Google Ads
00:55tips
00:58you
01:00you
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