00:00American buyers now account for approximately 25% of London's super prime property purchases, up 18% in 2024 from the previous year, making them the largest group of overseas investors in the luxury market.
00:13The surge coincides with a sharp downturn in London's ultra-high-end real estate. Sales of homes over $10 million dropped 37% early this year, triggering widespread price cuts and a buyer's market situation that U.S. buyers are capitalizing on.
00:29The dominant drivers include the historically strong U.S. dollar against the pound, equivalent to nearly an 18% to 30% discount, plus political dissatisfaction in the U.S., cultural affinity, and London's appeal as a safe, stable investment destination with schools and connectivity to Europe.
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